Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and Digital Veteran Andy Schuon

Rhea-AI Summary

Loop Media, Inc. (OTC: LPTV) announced its acquisition of Spkr, an audio platform focused on short-form content, enhancing its diverse media offerings. The addition of Spkr, featured by Apple, allows Loop Media to expand into audio with curated feeds across various channels, including News, True Crime, and Pop Culture. Andy Schuon, co-founder of Spkr, will lead Loop Media Studios, overseeing content creation and acquisitions. This strategic move aims to streamline audio content delivery, benefiting both B2B and D2C platforms while bolstering Loop's extensive library of over 500,000 short-form videos.

Positive

• Acquisition of Spkr enhances Loop Media's content diversity, entering the audio market.
• Andy Schuon, an experienced media executive, appointed as Head of Loop Media Studios.
• Strategic move expected to improve audio content delivery and personalization for consumers.

Negative

• None.

GLENDALE, CA, Oct. 19, 2020 (GLOBE NEWSWIRE) -- via NewMediaWire – Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses (OTC: LPTV), today announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year.

The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive short-form video offerings. The Spkr app contains short-form feeds of podcasts and other curated audio, providing content organized into different channels, including News & Politics, Self-Improvement, True Crime, Pop Culture, and more. Spkr features include “My Spkr,” a personalized audio feed built from a listener’s chosen content, and “Spkr Live,” an always-on, continuously updating “living playlist.”

Podcasts have become an integral part of many streaming media businesses and studios, including Spotify, iHeart, and Warner Media. With more forms of audio content available today on more devices than ever before, there can be a lot of clutter and noise in the marketplace. Spkr eliminates that clutter and reduces that noise by gathering, filtering, and then personalizing samples of podcasts that listeners can easily sample and select for their own favorite playlists. 

Spkr was co-founded by Andy Schuon, a highly experienced media executive with strong roots in music video, from the peak of MTV’s influence when he served as head of programming of MTV and VH1. Schuon was also president at CBS Radio, head of programming at iconic KROQ-FM Los Angeles, CEO of several television and digital businesses, and a board member of Premiere Radio Networks. In addition, Schuon is co-founder of the widely distributed multimedia cable and online network REVOLT TV with Sean “Diddy” Combs. 

Schuon will assume the newly created role of Head of Loop Media Studios and will be responsible for all content and programming creation and acquisitions at Loop Media for both the B2B and Consumer groups. 

“We are very fortunate to have Andy join Loop,” said Jon Niermann, Co-Founder and CEO of Loop Media, Inc. “Andy is an incredibly talented and great person who will play crucial roles in our future growth plans. Very few execs have the depth of relevant experience that Andy has had in his career as it relates to Loop’s focus and potential, so it will be an honor to work so closely with him. With the acquisition of Spkr and the formation of our Loop Media Studios, we are setting the foundation for strong content expansion that will help our B2B and D2C platforms scale even more efficiently and aggressively.”

“Jon and I share the belief that music video as an art form is on the verge of a renaissance, and Loop Media is well poised to take advantage of that with its growing number of music channels for business and consumers,” said Andy Schuon. “My life’s work has centered around connecting content creators with their fans, and I’m thrilled to continue that work at Loop Media Studios. Spkr brings a defining audio platform in podcast presentation to the portfolio of video channel brands and apps already at Loop. There’s a paradox of great content, where too much choice in music, podcasts, and content overall leads to confusion and disarray. At Loop Media Studios we will be charged with bringing order to that chaos through trusted brands underpinned by great creative, curation, editorial, and execution.”

The acquisition adds to Loop Media’s globally largest music video library, as well as the company’s growing collection of over 500,000 short-form videos, including: film, game and TV trailers, and sports highlights that provide a variety of engaging product offerings to users. The Loop™ app is available to consumers on iPhone and Android, as well as all popular connected TVs including Amazon Fire TV and Android TV-supported sets such as Sony, Sharp, Philips, and more.

About Loop Media

Loop Media, Inc is the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses. Loop improves the entire viewing experience for premium short-form content by focusing on venues and consumers in the evolving frontier of digital out-of-home, streamlining the public-to-private viewing experience. Loop’s growing library of over 500,000 short-form videos, including: music videos, film, game and TV trailers, viral videos, sports clips and atmospherics and travel videos can be viewed in many popular hospitality, dining, and retail venues; on leading branded media and entertainment sites; and on over-the-top TV platforms and CTV devices. To learn more about Loop products and applications, please visit us online at Loop.tv

About Spkr

Spkr is a free audio platform that presents highly curated and editorialized long and short-form content. CEO Andy Schuon has spent his career connecting content creators with audiences via the biggest radio stations and broadcast companies, while chairman Kevin Wall, noted for his role in the development and adoption of several media technologies, co-founded Live Earth and Live Eight. Wall was an early investor in Facebook and Akamai. For more information, please log on to spkr.com.

Loop Media, Inc. Press:
Jon Lindsay Phillips
RLM PR
LoopTV@rlmpr.com
+1-646-828-8566

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• Loop Media, Inc.

FAQ

What is the purpose of Loop Media's acquisition of Spkr?

The acquisition aims to enhance Loop Media's content offerings by expanding into audio with curated short-form podcasts and audio content.

Who is Andy Schuon in relation to Loop Media?

Andy Schuon is the co-founder of Spkr and has been appointed as the Head of Loop Media Studios, responsible for content creation and acquisitions.

How does Spkr contribute to Loop Media's business strategy?

Spkr adds a defining audio platform to Loop Media, allowing better curation and personalization of audio content alongside their existing video offerings.

What impact is expected from the Spkr acquisition on Loop Media's future?

The acquisition is expected to strengthen Loop Media's capabilities in audio content, potentially increasing user engagement and expanding market reach.