Loop Media Announces Viewability Measurement and Fraud Protection Partnership with DoubleVerify

Rhea-AI Summary

Loop Media (NYSE American: LPTV) has partnered with DoubleVerify (DV) to enhance its advertising quality and fraud protection measures. This collaboration involves using DV's Marketplace Suite Quality Insights for pre-bid fraud and invalid traffic protection, as well as measurement and reporting tools. The partnership aims to:

1. Protect advertisers against fraudulent and invalid CTV traffic
2. Optimize inventory across Loop Media's network
3. Maximize performance and value for advertisers
4. Boost confidence among current and future advertisers

This move follows Loop Media's recent certification by the Alliance for Audited Media, further solidifying its commitment to creating a safe and transparent CTV ecosystem. The partnership addresses the growing challenges in measuring ad inventory quality in the expanding CTV market.

Positive

• Partnership with DoubleVerify enhances advertising quality and fraud protection
• Utilization of pre-bid fraud and invalid traffic protection solution
• Optimization of inventory across Loop Media's network
• Recent certification by the Alliance for Audited Media

Negative

• None.

BURBANK, Calif.--(BUSINESS WIRE)-- Loop Media, Inc. ("Loop Media" or “Loop”) (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, and premium entertainment channels is pleased to announce that it is partnering with DoubleVerify, Inc. (“DV”) to utilize the DV Marketplace Suite Quality Insights’ pre-bid fraud and invalid traffic protection solution, which helps Loop avoid serving advertisements to sites identified by the Internet Advertising Bureau (“IAB”) as being invalid or fraudulent, as well as utilizing DV’s measurement and reporting tools.

With global CTV advertising spending continuing to grow, publishers and advertisers need confidence that their media dollars are being spent on valid traffic. Loop Media’s partnership with DV helps to protect advertisers against fraudulent and invalid CTV traffic. This partnership also enables Loop Media to optimize inventory across their network, maximizing performance and value for advertisers.

"DV’s pre-bid protection and media quality verification solution further solidifies our commitment to creating an effective, safe and transparent CTV ecosystem for both advertisers and our platform partners. Loop’s use of DV’s trusted suite of solutions helps to boost the confidence of our current and future advertisers across our network nationwide," said Jon Niermann, Founder of Loop Media, Inc.

Loop’s partnership with DV comes on the heels of another respected industry gold certification by the Alliance for Audited Media, which was announced earlier this month. With the growth of CTV as an increasingly vital component of media strategies, the industry faces challenges with measuring the quality of ad inventory. DV offers a comprehensive set of solutions tailored to CTV environments and is a leader in the detection and prevention of new and existing fraud schemes across all inventory types and devices. Loop Media aims to improve its own supply side offerings with DV's capabilities. Leveraging DV's measurement of viewability and fraud offers Loop Media another tool in its mission to foster a high quality and secure advertising environment.

“As CTV continues to grow as a critical component of media strategies, it is essential for publishers and advertisers to have confidence in the integrity of their media investments,” said Steve Woolway, EVP of Business Development at DoubleVerify. “We are thrilled to partner with Loop Media as they take another step to protect advertisers and optimize inventory performance. With DV’s comprehensive solutions, Loop Media is ultimately fostering a more secure and effective advertising environment, ensuring transparency and quality in the CTV ecosystem.”

About Loop Media, Inc.

Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.

Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia, and New Zealand.

Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.

To learn more about Loop Media products and applications, please visit us online at Loop.tv

Follow us on social:

Instagram: @loopforbusiness

X (Twitter): @loopforbusiness

LinkedIn: https://www.linkedin.com/company/loopforbusiness/

Safe Harbor Statement and Disclaimer

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240717386494/en/

For media inquiries, please contact:

Loop Media Press Contact

Grant Genske

grant@loop.tv

626-610-6913

Source: Loop Media, Inc.

FAQ

What is the purpose of Loop Media's partnership with DoubleVerify?

The partnership aims to enhance advertising quality, provide fraud protection, and optimize inventory across Loop Media's network. It utilizes DoubleVerify's pre-bid fraud and invalid traffic protection solution, as well as measurement and reporting tools.

How does the DoubleVerify partnership benefit advertisers on Loop Media's platform?

The partnership protects advertisers against fraudulent and invalid CTV traffic, maximizes performance and value, and boosts confidence among current and future advertisers by creating a more secure and transparent advertising environment.

What recent certification did Loop Media (LPTV) receive prior to the DoubleVerify partnership?

Loop Media received a certification from the Alliance for Audited Media, which was announced earlier in the same month as the DoubleVerify partnership.

What challenges in the CTV market does Loop Media's partnership with DoubleVerify address?

The partnership addresses challenges in measuring the quality of ad inventory in the growing CTV market, offering solutions for viewability measurement and fraud detection across all inventory types and devices.