Loop Media Announces Launch of Premium Consumer Streaming Channels For the US and Worldwide
Loop Media (NYSE American: LPTV) announces the launch of several premium Free Ad-Supported Streaming TV (FAST) channels this summer, expanding its reach to both the US and global audiences.
These channels, including Loop Trivia, Loop Fresh Music, Global Fashion Channel, and Weather, aim to offer high-quality programming and create new revenue opportunities for Loop and its CTV advertising partners.
Loop Trivia, with over 25 million monthly viewers, will be among the first trivia channels in the FAST environment.
This expansion leverages Loop Media's extensive content library and audience engagement expertise, aiming to revolutionize the FAST landscape.
- Launch of several premium FAST channels expands Loop Media's audience and reach globally.
- New revenue opportunities through increased exposure for CTV advertising partners.
- Loop Trivia channel attracts over 25 million unique viewers per month, ensuring a strong viewership base.
- Utilizes extensive content library and expertise in audience engagement.
- None.
Loop Media's expansion into the Free Ad-Supported Streaming TV (FAST) channels presents an intriguing market opportunity. The FAST market is rapidly growing, driven by increasing consumer interest in ad-supported streaming as an alternative to subscription-based services. Loop Media's established presence in the out-of-home (OOH) streaming market gives it a competitive edge in transitioning to home-based streaming.
Key Insights:
1. **Market Potential**: The growth potential in the FAST market is significant. Loop Media’s diverse content lineup, including trivia, music, fashion and weather channels, targets varied audience interests, which could attract a broad viewer base.
2. **Advertising Revenue**: With a wider audience, Loop Media can enhance its advertising revenue streams. The transition from OOH to in-home streaming increases the ad inventory available, potentially leading to higher revenue from CTV advertising partners.
3. **Competitive Landscape**: The challenge will be competing with established players in the FAST market like Pluto TV and Tubi. Loop's established brand in OOH media and unique content offerings can help differentiate it from competitors.
Additionally, Loop Media's past success with platforms like Roku and Peacock could facilitate smoother integration and adoption among consumers. Investors should monitor user growth and ad revenue progression to evaluate the financial impact of this expansion over the coming quarters.
From a financial perspective, Loop Media's foray into the Free Ad-Supported Streaming TV (FAST) channels represents a calculated risk with potential for substantial rewards. FAST channels are experiencing rapid growth and Loop Media's diverse content portfolio provides multiple revenue streams through ad placements.
Financial Analysis:
1. **Incremental Revenue**: The addition of FAST channels should result in incremental revenue opportunities. The company’s ability to monetize its extensive content library through ad-supported channels could provide a steady cash flow, which is important for growth and sustainability.
2. **Cost Management**: Implementing new channels involves initial setup and operational costs. However, leveraging existing content mitigates some of these expenses. Investors should scrutinize the company's cost management strategies to ensure profitability isn't eroded by high operating expenses.
3. **Revenue Diversification**: Expanding into consumer streaming helps diversify Loop Media's revenue streams, reducing reliance on the OOH segment. This diversification could enhance the company's financial stability and attract investors seeking resilient business models.
Monitoring quarterly earnings reports will be key to assessing the financial impact of this move. The key metrics to watch include revenue growth, ad revenue and profitability margins.
Loop's Trivia channel - along with Loop Fresh Music, Global Fashion Channel and Weather - will soon be available in homes across the country. (Graphic: Business Wire)
A New Era for Loop Media: Premium FAST Channels
Loop Media’s FAST channel portfolio features a diverse lineup of premium genre channels offering an engaging entertainment experience that highlights the best-performing content from Loop’s OOH channels. This expansion aims to revolutionize the FAST landscape with innovative and high-quality programming. Leading this initiative is Loop Trivia, one of the company’s top-performing channels in OOH that reaches over 25 million unique viewers per month. Now, a revamped Loop Trivia is set to make history as one of the first trivia channels of its kind in the FAST environment, offering fan-favorite categories such as Music, TV & Film, Sports, and History via video, image and text trivia questions giving viewers a fun way to engage with family, friends or just playing solo while enjoying TV in their homes.
In addition to Loop Trivia, other exciting channels joining the FAST lineup include:
- Loop Fresh Music: Discover the next big names in music and entertainment. This dynamic channel showcases rising talents and delivers captivating original programming, providing music enthusiasts with a premier discovery platform.
- Global Fashion Channel: A 24/7 ultimate fashion media experience featuring couture, bridal, beauty, art, fashion films, luxury lifestyle, and more. Watch your favorite designers sketch and sew their collections, with top supermodels strutting the runway.
- Weather: This groundbreaking weather channel is designed to disrupt the traditional weather channel model and delivers forecasts in an entertaining and regionalized video feed format, providing up-to-date and reliable weather updates in a captivating, modern manner.
Innovating the Home Viewing Experience
“Loop Media is excited to bring its innovative channels into homes worldwide, offering viewers the same premium entertainment that has made us the leader in the DOOH streaming space,” said Jon Niermann, Founder of Loop Media. “By leveraging our extensive content library and expertise in audience engagement, Loop aims to set a new standard in the FAST TV landscape. We have had previous success with FAST channels on Roku, Peacock and many other platforms a couple of years ago, so we look forward to returning to the consumer side of the business. This will complement the extensive business streaming platform that we’ve built across many venues nationwide who have grown to become familiar with the Loop brand.”
About Loop Media, Inc.
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the
Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in
Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
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LinkedIn: https://www.linkedin.com/company/loopforbusiness/
Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240712450299/en/
For media inquiries, please contact:
Loop Media Press Contact
Grant Genske
grant@loop.tv
626-610-6913
Source: Loop Media, Inc.
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