LPL Financial Welcomes Southwest Advisory Group to Linsco Channel
LPL Financial (LPLA) announced that financial advisors Steve Schulte and Melissa Toler Short have joined LPL's employee advisor channel, Linsco by LPL Financial, to launch Southwest Advisory Group. The team, previously with Ameriprise, reported serving approximately $300 million in advisory, brokerage and retirement plan assets.
Based in Yuma, Arizona, the advisors chose Linsco for its independence model, allowing them to own client relationships while accessing LPL's integrated wealth management platform and business resources. The move represents a return to LPL for Schulte, who was previously with the firm from 2010 to 2014.
LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, servicing and custodying about $1.7 trillion in brokerage and advisory assets on behalf of approximately 6 million Americans.
LPL Financial (LPLA) ha annunciato che i consulenti finanziari Steve Schulte e Melissa Toler Short si sono uniti al canale degli advisor dipendenti di LPL, Linsco by LPL Financial, per lanciare il Southwest Advisory Group. Il team, precedentemente con Ameriprise, ha riportato di gestire circa 300 milioni di dollari in asset di consulenza, intermediazione e piani pensionistici.
Con sede a Yuma, Arizona, i consulenti hanno scelto Linsco per il suo modello di indipendenza, che consente loro di possedere le relazioni con i clienti pur accedendo alla piattaforma integrata di gestione patrimoniale e alle risorse aziendali di LPL. Questo passaggio rappresenta un ritorno per Schulte, che era già stato con l'azienda dal 2010 al 2014.
LPL Financial attualmente supporta quasi 29.000 consulenti finanziari e circa 1.200 istituzioni finanziarie, gestendo e custodendo circa 1,7 trilioni di dollari in asset di intermediazione e consulenza per conto di circa 6 milioni di americani.
LPL Financial (LPLA) anunció que los asesores financieros Steve Schulte y Melissa Toler Short se han unido al canal de asesores empleados de LPL, Linsco by LPL Financial, para lanzar Southwest Advisory Group. El equipo, anteriormente con Ameriprise, informó que atiende aproximadamente 300 millones de dólares en activos de asesoría, corretaje y planes de jubilación.
Con sede en Yuma, Arizona, los asesores eligieron Linsco por su modelo de independencia, que les permite poseer las relaciones con los clientes mientras acceden a la plataforma integrada de gestión de patrimonio y recursos empresariales de LPL. Este movimiento representa un regreso a LPL para Schulte, quien estuvo previamente con la firma desde 2010 hasta 2014.
LPL Financial actualmente apoya a casi 29,000 asesores financieros y aproximadamente 1,200 instituciones financieras, administrando y custodiando alrededor de 1.7 billones de dólares en activos de corretaje y asesoría en nombre de aproximadamente 6 millones de estadounidenses.
LPL Financial (LPLA)는 재정 고문인 Steve Schulte와 Melissa Toler Short가 LPL의 직원 고문 채널인 Linsco by LPL Financial에 합류하여 Southwest Advisory Group을 출범했다고 발표했습니다. 이전에 Ameriprise에 있었던 이 팀은 약 3억 달러의 자문, 중개 및 퇴직 계획 자산을 관리하고 있다고 보고했습니다.
애리조나주 유마에 본사를 둔 이 고문들은 고객 관계를 소유하면서 LPL의 통합 자산 관리 플랫폼 및 비즈니스 자원에 접근할 수 있는 독립 모델 때문에 Linsco를 선택했습니다. 이 움직임은 2010년부터 2014년까지 이 회사에 있었던 Schulte의 LPL 복귀를 의미합니다.
LPL Financial은 현재 거의 29,000명의 재정 고문과 약 1,200개의 금융 기관을 지원하며, 약 1.7조 달러의 중개 및 자문 자산을 약 600만 미국인을 대신하여 관리 및 보관하고 있습니다.
LPL Financial (LPLA) a annoncé que les conseillers financiers Steve Schulte et Melissa Toler Short ont rejoint le canal des conseillers employés de LPL, Linsco by LPL Financial, pour lancer le Southwest Advisory Group. L'équipe, auparavant chez Ameriprise, a déclaré gérer environ 300 millions de dollars en actifs de conseil, de courtage et de plans de retraite.
Basés à Yuma, en Arizona, les conseillers ont choisi Linsco pour son modèle d'indépendance, leur permettant de posséder les relations clients tout en accédant à la plateforme intégrée de gestion de patrimoine et aux ressources commerciales de LPL. Ce mouvement représente un retour à LPL pour Schulte, qui avait précédemment été avec la société de 2010 à 2014.
LPL Financial soutient actuellement près de 29 000 conseillers financiers et environ 1 200 institutions financières, gérant et gardant environ 1,7 billion de dollars en actifs de courtage et de conseil pour le compte d'environ 6 millions d'Américains.
LPL Financial (LPLA) gab bekannt, dass die Finanzberater Steve Schulte und Melissa Toler Short dem Mitarbeiterberatungsbereich von LPL, Linsco by LPL Financial, beigetreten sind, um die Southwest Advisory Group zu gründen. Das Team, das zuvor bei Ameriprise war, berichtete, dass es etwa 300 Millionen Dollar an Beratungs-, Brokerage- und Altersvorsorgevermögen verwaltet.
Mit Sitz in Yuma, Arizona, wählten die Berater Linsco aufgrund seines Unabhängigkeitsmodells, das es ihnen ermöglicht, Kundenbeziehungen zu besitzen und gleichzeitig auf LPLs integrierte Vermögensverwaltungsplattform und Geschäftsressourcen zuzugreifen. Dieser Schritt stellt für Schulte eine Rückkehr zu LPL dar, da er zuvor von 2010 bis 2014 bei der Firma war.
LPL Financial unterstützt derzeit fast 29.000 Finanzberater und etwa 1.200 Finanzinstitute und verwaltet und verwahrt etwa 1,7 Billionen Dollar an Brokerage- und Beratungsvermögen im Namen von etwa 6 Millionen Amerikanern.
- Addition of team managing $300 million in assets strengthens LPL's market presence
- Expansion of Linsco channel footprint in Arizona market
- Company maintains strong asset position with $1.7 trillion under custody
- None.
Insights
The acquisition of Southwest Advisory Group, managing
The transition highlights three key strategic advantages for LPL:
- The Linsco channel offers a compelling hybrid model that addresses a growing industry trend where advisors seek operational independence while maintaining institutional support - a sweet spot between full independence and traditional employee models.
- Geographic expansion in Arizona enhances LPL's presence in a high-growth market characterized by wealth migration and retirement demographics.
- The recruitment success demonstrates LPL's ability to attract established teams from major competitors like Ameriprise, particularly significant given Schulte's previous experience with LPL.
This addition contributes to LPL's impressive scale of
The team's focus on collaborative relationships with CPAs and attorneys aligns with LPL's platform strategy, which emphasizes comprehensive wealth management services. This approach typically results in higher client retention rates and more stable revenue streams through market cycles.
SAN DIEGO, Feb. 12, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq: LPLA) announced today that financial advisors Steve Schulte, CFP®, MBA, and Melissa Toler Short have joined LPL’s employee advisor channel, Linsco by LPL Financial, to launch Southwest Advisory Group. They reported serving approximately
Based in Yuma, Ariz., Schulte has provided financial guidance and wealth management for 25 years following an initial career in agriculture. Short transitioned from the hospitality industry to financial services in 2006. The advisors met at their local Rotary Club, striking up a friendship and eventual partnership, recognizing their skillsets, values and vision for their practice complemented each other. They are known for their collaborative approach, working closely with CPA firms and attorneys to provide holistic services that address each client’s entire financial situation. The team also includes client service associates Rhonda Kirk and Maren Green.
As they considered what’s best for the future of their growing practice, the advisors turned to Linsco by LPL. The move marked a return to LPL for Schulte, who was previously with the firm from 2010 to 2014.
Why they made the move to Linsco by LPL
Linsco serves financial advisors seeking the core tenets of independence, including owning their client relationships and having flexibility to run their practice their way. With Linsco, advisors have access to LPL’s integrated wealth management platform and robust business resources, along with support from an experienced branch management team, dedicated marketing consultant and other resources that allow advisors to focus on their clients.
“Our move to LPL is a strategic decision that aligns with our desire for greater independence and autonomy,” said Schulte. “LPL’s commitment to advisor support and its absence of corporate influence and proprietary products make it the ideal partner as we seek new ways to elevate our practice and create differentiated experiences for clients.”
Short added, “LPL is the right fit because they are focused on taking care of advisors, allowing us to optimize our practice and run it how we see fit. LPL’s leadership understands the relationship between advisor and clients is key, and they offer ample tools and resources to enhance that relationship. With Linsco, especially, we can turn over day-to-day management of operational tasks and concentrate on what we want to do most: help our clients and grow our business.”
Both Schulte and Short are deeply involved in their community, with long-term memberships in Rotary International and the Yuma Elk Lodge. They emphasize the importance of community service and giving back.
Scott Posner, LPL Executive Vice President, Business Development, said, “We welcome Steve and Melissa to the Linsco community and congratulate them on the launch of Southwest Advisory Group. At LPL, we are committed to creating a differentiated and compelling experience for both advisors and their clients. We do that by offering unprecedented flexibility, strategic resources and innovative technology designed to help advisors deliver great advice and run thriving practices. We are excited to expand our Linsco footprint in Arizona and look forward to a long-lasting relationship with the entire team at Southwest Advisory Group.”
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About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports nearly 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial (LPL), a registered investment advisor and broker dealer, member FINRA/SIPC.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
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*Value approximated as reported to LPL
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FAQ
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