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LPL Financial, The Network Welcome Ascend Wealth Management

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LPL Financial (Nasdaq:LPLA) announced that the all-woman team at Ascend Wealth Management has joined its broker-dealer and RIA platforms. This team managed approximately $210 million in advisory and brokerage assets, transitioning from Voya Financial Advisors. Led by Kristi Turchan and Debbie Verker, they focus on personalized financial planning for diverse clients. The team chose LPL for its technological support and commitment to advisors. The partnership aims to enhance client service quality and maintain a fiduciary standard.

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  • Ascend Wealth Management brings $210 million in advisory and brokerage assets.
  • Partnership with LPL enhances technological support and business resources.
  • Commitment to fiduciary standard and personalized financial planning.
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CHARLOTTE, N.C., March 14, 2022 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq:LPLA) announced today that the all-woman team at Ascend Wealth Management has joined LPL Financial’s broker-dealer, corporate registered investment advisor (RIA) and custodial platforms, aligned with The Financial Services Network, an existing firm supporting LPL-affiliated advisors. The Ascend advisors reported having served approximately $210 million in advisory, brokerage and retirement plan assets*. They join LPL from Voya Financial Advisors.

With a dedication to the fiduciary standard, the Ascend team aims to provide personalized financial planning and investment management services to its diverse client base of individuals, families, business owners and those in the healthcare industry. Operating out of Grand Rapids, Mich., the team is led by managing partners and financial advisors Kristi Turchan and Debbie Verker, and they are supported by operations associate Kassandra McGee. They take an authentic approach to helping build their clients’ financial confidence and are committed to serving all clients equally—from hospital floor staff to corporate executives. “We find so much value in serving those who serve our community,” Verker said.

Eager to find a partner to support their evolving business needs, the Ascend team turned to LPL and The Financial Services Network. “By aligning with LPL and The Network, we’re well positioned to help our clients preserve and enjoy their wealth for generations to come,” Turchan said. “We always want to be able to say, ‘whatever you need, we can help support your interests.’ That was a driving part of our decision to make this move, and it’s clear that LPL and The Network are making the right investments and putting their people first. Between LPL’s innovative digital technology and robust business resources, and The Network’s concierge-level support, we’re confident our clients will benefit from an enhanced experience.”

Verker added, “We’re in a service industry, and by joining LPL and The Network, we’re aligned with people who share our commitment to providing clients with differentiated service. Kristi and I are natural partners, and our experience with LPL and The Network has felt the same; we found a home that truly supports the independent advisor.”

Christopher Mercado, managing partner and chief investment strategist with The Financial Services Network, stated, “We’re happy to welcome Kristi, Debbie and Kassandra to The Network and are thrilled to partner with them in the next chapter of their journey. Kristi and Debbie bring with them over 50 years of combined financial services experience. The Network is proud to partner with their team, and we forward to supporting them for many years to come.”

Scott Posner, LPL executive vice president, Business Development, said, “We welcome Kristi, Debbie and Kassandra to the LPL community, and congratulate The Network for growing its community of quality advisors. I’m inspired by this woman-owned team and their commitment to investing in their community through both their time and resources. We’re honored that the Ascend team recognized our capabilities and chose us to help them reach their goals. We look forward to a long-lasting relationship with Ascend Wealth Management.”

Advisors, find an LPL business development representative near you.

About LPL Financial
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader** in the markets we serve, supporting more than 19,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*Value approximated based on asset and holding details provided to LPL from the year 2021

**Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report); Fortune 500 as of June 2021

Securities and advisory services offered through LPL Financial LLC, an SEC-registered broker-dealer and investment advisor. Member FINRA/ SIPC.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial LLC. We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Ascend Wealth Management, The Financial Services Network and LPL Financial are separate entities.

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Media Contact:
Shannon Greene
(704) 996-1840
Shannon.greene@lplfinancial.com 


FAQ

What is the significance of Ascend Wealth Management joining LPL Financial?

Ascend Wealth Management's transition to LPL Financial enhances its operational capabilities and brings $210 million in managed assets, indicating growth potential for LPL.

How many assets does the Ascend Wealth Management team manage?

The Ascend Wealth Management team manages approximately $210 million in advisory, brokerage, and retirement plan assets.

Who are the leaders of Ascend Wealth Management?

Ascend Wealth Management is led by managing partners Kristi Turchan and Debbie Verker.

From which company did Ascend Wealth Management transition to LPL Financial?

Ascend Wealth Management transitioned from Voya Financial Advisors to LPL Financial.

What is the primary focus of Ascend Wealth Management?

Ascend Wealth Management focuses on providing personalized financial planning and investment management services.

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