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Trick-or-Treating Isn't Cancelled This Year -- Thanks to Lowe's Curbside Events Nationwide

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Lowe's is launching drive-through curbside trick-or-treating events nationwide to adapt to changing Halloween traditions due to the pandemic. Scheduled for Oct. 22 and Oct. 29 from 6-7 p.m., families can reserve a spot starting Oct. 10 at Lowes.com/DIY. Participants will receive candy and a small pumpkin for free. Additionally, Lowe's is encouraging pumpkin carving for National First Responders Day on Oct. 28. The company aims to maintain community engagement and support during these uncertain times.

Positive
  • Lowe's is adapting to the pandemic by introducing curbside events, enhancing customer engagement.
  • The initiative could potentially drive in-store traffic and enhance brand loyalty during the Halloween season.
Negative
  • None.

MOORESVILLE, N.C., Oct. 5, 2020 /PRNewswire/ -- As families reconsider Halloween traditions such as trick-or-treating given the pandemic, Lowe's is celebrating the holiday in a new way this year with the launch of drive-through curbside trick-or-treating events at all stores nationwide from 6-7 p.m. on Oct. 22 and Oct. 29.

Beginning Saturday, Oct. 10, families can visit Lowes.com/DIY to reserve a spot for Lowe's Halloween experience at their local store, where they can drive up to receive candy and a small pumpkin at no cost to take home. Costumes are certainly encouraged but are not required to attend.

"We know that customers still want to celebrate Halloween, even if the holiday may look different for us this year. While the pandemic has changed many elements of everyday life, the tradition of trick-or-treating doesn't have to be one of them," said Joe McFarland, Lowe's executive vice president of stores. "Our associates take great pride in serving our communities, and as we all find new ways to safely celebrate the holiday, we look forward to welcoming families to our drive-through curbside trick-or-treating events this year."

Additionally, in celebration of National First Responders Day on Oct. 28, Lowe's is encouraging autumn lovers everywhere to carve a pumpkin with a message of gratitude for the hardworking heroes on the front lines of the pandemic and share their designs on social media using #BuildThanks. For inspiration and to get started, click here.

For more ways to bring the excitement of Halloween home this year, Lowe's has curated a series of top product picks here to keep the holiday spirit alive all month long.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Contact: Jordan Paschal
Lowe's Companies, Inc.
704-758-4794
jordan.paschal@lowes.com  

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SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's Halloween event for 2020?

Lowe's is hosting drive-through curbside trick-or-treating events from 6-7 p.m. on Oct. 22 and Oct. 29.

How can families participate in Lowe's Halloween event?

Families can reserve a spot starting Oct. 10 at Lowes.com/DIY for the curbside trick-or-treating event.

What will families receive at Lowe's curbside Halloween events?

Participants will receive candy and a small pumpkin at no cost.

When is National First Responders Day celebrated?

National First Responders Day is celebrated on Oct. 28.

How is Lowe's supporting first responders during Halloween?

Lowe's is encouraging people to carve pumpkins with messages of gratitude for first responders and share on social media.

Lowe's Companies Inc.

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Home Improvement Retail
Retail-lumber & Other Building Materials Dealers
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United States of America
MOORESVILLE