Save The Date: The Hottest Valentine's Day Reservation Of 2021 Is At Lowe's
Lowe's is hosting a unique Valentine's Day event, giving 50 couples the chance to participate in an intimate splash-painting date night at select stores. Scheduled for February 14 from 8-10 p.m., the event will take place in ten romantic cities, including Chicago and San Francisco. Couples will enjoy a toast, light bites, and choose from a curated paint color menu before creating a collaborative artwork to take home. Interested participants can enter via Lowes.com/valentines until February 7.
- Innovative marketing strategy targeting couples for Valentine's Day.
- Opportunity for brand engagement with consumers through experiential events.
- Promotion of creativity and community involvement.
- Limited attendance to only 50 couples may restrict wider engagement.
- Event may not yield significant direct revenue impact.
MOORESVILLE, N.C., Feb. 3, 2021 /PRNewswire/ -- After a year of date nights and adventures being replaced by takeout on the couch, Lowe's is putting a twist on romance, offering 50 lucky couples a one-of-a-kind Valentine's Day experience – an intimate splash-painting date night at Lowe's.
As part of the exclusive experience, pairs will enjoy being hosted in a dedicated area of the store inspired by creativity and romance. The evening will begin with a toast to celebrate their relationship, followed by delicious light bites and the invitation to choose from a curated "menu" of HGTV Home® by Sherwin-Williams paint colors. Attendees will then be guided to a paint zone, complete with splash-painting supplies the couple can use to express their love story on a blank canvas – a gift they will create together and display proudly at home.
Starting now, interested duos can visit Lowes.com/valentines for a chance to attend the event, which will take place on Sunday, Feb. 14 from 8-10 p.m. local time. Limited attendance of only five pairs will be available at one store in ten of America's most romantic cities: Chicago, Denver, Fernandina Beach (Jacksonville), Milwaukee, Nashville, New Orleans, Palm Beach, Providence (Rhode Island), Savannah (Georgia), and the San Francisco Bay Area. Attendees must live within the metro areas and follow Lowe's social distancing and safety protocols to attend the event.
"We thought, how better to translate all of the great DIY energy we've seen for months into some really romantic DIY energy," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "In a year where traditional Valentine's Day options remain limited, we are ready to turn Lowe's into the ultimate date night for a few lucky couples… that they never knew they needed."
Following the event, each couple's masterpiece can be taken home or delivered for display.
For the full details and a chance to attend the "Night of Lowemance," visit Lowes.com/valentines. Entries will be accepted through Sunday, Feb. 7, and those selected will be notified ahead of the event. Couples who don't secure a spot or who live outside the ten named markets will still have the opportunity to register for a virtual experience where they will be guided through an at-home date night activity, hosted by a special guest.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of
Contact: Olin Ericksen
Lowe's Companies, Inc.
479-601-3905
Olin.Ericksen@lowes.com
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SOURCE Lowe's Companies, Inc.
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