New York Fashion Week Is Going Home...With Lowe's

Rhea-AI Summary

Lowe's partners with New York Fashion Week to bring high fashion to home design, featuring curated décor collections by prominent designers Jason Wu, Rebecca Minkoff, and Christian Siriano. Starting September 8, shoppers can purchase items inspired by these designers directly from Lowes.com. The collaboration aims to showcase how stylish, accessible, and affordable home design can be. Lowe's will livestream the outdoor runway shows and engage in community projects post-event to extend fashion's societal impact.

Positive

• Collaboration with renowned designers enhances brand visibility.
• Curated collections aim to boost online sales and customer engagement.
• Live-streaming events may attract a wider audience and drive traffic to Lowes.com.

Negative

• None.

MOORESVILLE, N.C., Aug. 25, 2020 /PRNewswire/ -- At a time when home has become the new epicenter of personal style, Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the home.

Announced today, Lowe's will bring New York Fashion Week home with sophisticated décor "edits" curated through the design lenses of Jason Wu, Rebecca Minkoff and Christian Siriano. Set to be revealed at midnight on Tuesday, Sept. 8, items handpicked by each designer will serve as the backdrop to their breathtaking runway shows later that month, all shoppable from Lowes.com and streamable on Lowe's Twitter.

Inspired by each designer's definition of home, these straight-off-the-runway curations – from lighting to patio furniture, flooring and building materials – have been available at Lowe's all along, demonstrating that beautiful and thoughtfully designed spaces can be both accessible and affordable.

"The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world's most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion "home" is very exciting to us," said Marisa Thalberg, Lowe's Chief Brand and Marketing Officer. "Our homes can be our greatest form of self-expression, in fact. We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe's will be inspiring to people everywhere to feel they can do the same, and more easily and affordably than they might have ever imagined."

Lowe's will style and livestream each of the designers' outdoor runway shows to give the world a coveted view of fashion's biggest stage, with details to be announced in the coming weeks. Following the shows, Lowe's will join each designer in giving fashion greater purpose by participating in a community project that makes high-style design accessible to people and communities impacted by the pandemic.

"I have always loved interior design. I am very proud to partner with Lowe's to curate a series of interior decor ideas that will inspire great spaces." said Jason Wu. "My home has always been a great source of inspiration for me, especially now that it's not just a place I live, but where I've worked to bring my Spring 2021 collection to life. I have always believed that beautifully considered design should be accessible, and I'm excited to debut a curated collection with Lowe's that offer a glimpse into what home means to me." 

To reserve a front-row seat from your own home and be sure you don't miss a minute of the action, check out Lowe's Instagram and Twitter beginning today. For more on the partnership, visit Lowes.com/NYFW.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

 

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/new-york-fashion-week-is-going-homewith-lowes-301117901.html

SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's partnership with New York Fashion Week about?

Lowe's is collaborating with New York Fashion Week to showcase curated home décor collections by designers Jason Wu, Rebecca Minkoff, and Christian Siriano.

When can shoppers buy the curated home décor from Lowe's?

The curated home décor will be available for purchase starting September 8.

How will Lowe's present the fashion collections?

Lowe's will livestream outdoor runway shows featuring the curated collections as part of their collaboration with New York Fashion Week.

What community initiatives is Lowe's involved in with this partnership?

After the runway shows, Lowe's will participate in community projects to make high-style design accessible to those impacted by the pandemic.

What items will be included in the curated collections by the designers?

The curated collections will include a range of home décor items, including lighting, patio furniture, flooring, and building materials.