LOWE'S LAUNCHES FIRST AI-POWERED HOME IMPROVEMENT VIRTUAL ADVISOR
Lowe's (LOW) has launched Mylow, its first AI-powered home improvement virtual advisor, developed in collaboration with OpenAI. The virtual assistant aims to provide real-time answers to home improvement questions and project guidance, complementing Lowe's team of 300,000 associates.
Mylow offers conversational responses on various topics including planting advice, measurement guidance, product recommendations, and DIY instructions. The AI assistant can help customers find and purchase appropriate tools and materials, with features to refine recommendations based on budget and location.
Currently available for MyLowe's Rewards members on desktop and mobile web at lowes.com/Mylow, the company plans to add voice capabilities and app integration later in 2025. This initiative represents Lowe's commitment to leveraging emerging technologies to enhance customer service and simplify the home improvement experience.
Lowe's (LOW) ha lanciato Mylow, il suo primo assistente virtuale per il miglioramento della casa alimentato da intelligenza artificiale, sviluppato in collaborazione con OpenAI. L'assistente virtuale ha l'obiettivo di fornire risposte in tempo reale a domande sul miglioramento della casa e indicazioni sui progetti, completando il team di 300.000 collaboratori di Lowe's.
Mylow offre risposte conversazionali su vari argomenti, tra cui consigli sulla piantumazione, indicazioni per le misurazioni, raccomandazioni sui prodotti e istruzioni per il fai-da-te. L'assistente AI può aiutare i clienti a trovare e acquistare gli strumenti e i materiali appropriati, con funzionalità per affinare le raccomandazioni in base al budget e alla posizione.
Attualmente disponibile per i membri di MyLowe's Rewards su web desktop e mobile su lowes.com/Mylow, l'azienda prevede di aggiungere funzionalità vocali e integrazione con l'app entro la fine del 2025. Questa iniziativa rappresenta l'impegno di Lowe's a sfruttare le tecnologie emergenti per migliorare il servizio clienti e semplificare l'esperienza di miglioramento della casa.
Lowe's (LOW) ha lanzado Mylow, su primer asesor virtual de mejoras para el hogar impulsado por inteligencia artificial, desarrollado en colaboración con OpenAI. El asistente virtual tiene como objetivo proporcionar respuestas en tiempo real a preguntas sobre mejoras en el hogar y orientación sobre proyectos, complementando el equipo de 300,000 asociados de Lowe's.
Mylow ofrece respuestas conversacionales sobre diversos temas, incluyendo consejos de plantación, orientación de mediciones, recomendaciones de productos e instrucciones de bricolaje. El asistente de IA puede ayudar a los clientes a encontrar y comprar las herramientas y materiales apropiados, con funciones para refinar las recomendaciones según el presupuesto y la ubicación.
Actualmente disponible para los miembros de MyLowe's Rewards en la web de escritorio y móvil en lowes.com/Mylow, la empresa planea agregar capacidades de voz e integración de aplicaciones más adelante en 2025. Esta iniciativa representa el compromiso de Lowe's de aprovechar las tecnologías emergentes para mejorar el servicio al cliente y simplificar la experiencia de mejoras en el hogar.
Lowe's (LOW)는 Mylow를 출시했습니다. 이는 OpenAI와 협력하여 개발된 인공지능 기반의 첫 가정 개선 가상 어드바이저입니다. 이 가상 어시스턴트는 가정 개선 질문에 대한 실시간 답변과 프로젝트 안내를 제공하여 Lowe's의 300,000명의 직원 팀을 보완하는 것을 목표로 합니다.
Mylow는 식물 재배 조언, 측정 안내, 제품 추천 및 DIY 지침 등 다양한 주제에 대해 대화형 응답을 제공합니다. AI 어시스턴트는 고객이 적절한 도구와 자재를 찾고 구매하는 데 도움을 줄 수 있으며, 예산 및 위치에 따라 추천을 세분화하는 기능을 갖추고 있습니다.
현재 lowes.com/Mylow에서 데스크톱 및 모바일 웹을 통해 MyLowe's Rewards 회원에게 제공되며, 회사는 2025년 말에 음성 기능 및 앱 통합을 추가할 계획입니다. 이 이니셔티브는 고객 서비스 향상과 가정 개선 경험 간소화를 위해 신기술을 활용하겠다는 Lowe's의 의지를 나타냅니다.
Lowe's (LOW) a lancé Mylow, son premier conseiller virtuel pour l'amélioration de l'habitat alimenté par l'intelligence artificielle, développé en collaboration avec OpenAI. L'assistant virtuel vise à fournir des réponses en temps réel aux questions sur l'amélioration de l'habitat et des conseils de projet, complétant ainsi l'équipe de 300 000 associés de Lowe's.
Mylow offre des réponses conversationnelles sur divers sujets, y compris des conseils de plantation, des orientations de mesure, des recommandations de produits et des instructions de bricolage. L'assistant IA peut aider les clients à trouver et à acheter les outils et matériaux appropriés, avec des fonctionnalités pour affiner les recommandations en fonction du budget et de la localisation.
Actuellement disponible pour les membres de MyLowe's Rewards sur le web de bureau et mobile à lowes.com/Mylow, l'entreprise prévoit d'ajouter des capacités vocales et une intégration d'application plus tard en 2025. Cette initiative représente l'engagement de Lowe's à tirer parti des technologies émergentes pour améliorer le service client et simplifier l'expérience d'amélioration de l'habitat.
Lowe's (LOW) hat Mylow eingeführt, seinen ersten KI-gestützten virtuellen Berater für Heimverbesserungen, der in Zusammenarbeit mit OpenAI entwickelt wurde. Der virtuelle Assistent soll in Echtzeit Antworten auf Fragen zu Heimverbesserungen und Projektanleitungen liefern und ergänzt das Team von 300.000 Mitarbeitern von Lowe's.
Mylow bietet konversationelle Antworten zu verschiedenen Themen, einschließlich Pflanzberatung, Messanleitungen, Produktempfehlungen und DIY-Anleitungen. Der KI-Assistent kann Kunden dabei helfen, geeignete Werkzeuge und Materialien zu finden und zu kaufen, mit Funktionen zur Verfeinerung der Empfehlungen basierend auf Budget und Standort.
Derzeit ist Mylow für Mitglieder von MyLowe's Rewards auf der Desktop- und mobilen Website unter lowes.com/Mylow verfügbar. Das Unternehmen plant, bis Ende 2025 Sprachfunktionen und App-Integration hinzuzufügen. Diese Initiative stellt das Engagement von Lowe's dar, aufkommende Technologien zu nutzen, um den Kundenservice zu verbessern und das Erlebnis der Heimverbesserung zu vereinfachen.
- Strategic investment in AI technology to enhance customer service
- Potential for increased sales through AI-powered product recommendations
- Integration with loyalty program could boost member engagement
- initial availability only to rewards members
- Key features like voice capabilities not yet implemented
Insights
Lowe's launch of Mylow represents a strategic push into conversational AI that could significantly enhance its digital customer experience. Developed with OpenAI, this AI advisor addresses a fundamental challenge in home improvement retail: bridging the knowledge gap that often prevents customers from starting projects or making purchases.
The implementation shows sophistication through several key features: project-to-product connectivity (linking advice directly to purchase opportunities), localization capabilities (zip code-specific recommendations), and budget-based filtering. These elements create a personalized shopping journey that could increase conversion rates by reducing decision paralysis.
Most promising is Mylow's integration across the customer journey - from initial project questions through product discovery to purchase. This streamlined path-to-purchase could meaningfully reduce cart abandonment by providing confidence at each decision point.
The phased deployment approach (starting with web before expanding to voice and mobile app) suggests a measured rollout strategy that allows for refinement based on user feedback. This prudent approach indicates the company is balancing innovation with execution quality.
While all major home improvement retailers are investing in digital assistance, Lowe's partnership with OpenAI potentially gives them access to best-in-class AI capabilities. The competitive advantage lies not just in having AI, but in how effectively it solves customer pain points throughout the shopping experience.
Mylow addresses several key friction points in the home improvement customer journey. DIY customers frequently face expertise barriers that prevent project initiation and completion. By providing instant access to project guidance, Mylow could unlock previously abandoned purchase intentions.
The tool's ability to answer specific questions like "When do I plant grass seed?" or "How much mulch do I need?" targets exactly the type of calculation and timing uncertainties that typically drive customers to seek in-store associate help or abandon projects entirely. By removing these barriers digitally, Lowe's could see increased engagement from both occasional and frequent DIYers.
Particularly valuable is Mylow's connection between project guidance and product recommendations. This creates a seamless transition from planning to purchasing, potentially increasing attachment rates (multiple items per project) as customers gain confidence in their ability to complete projects successfully.
For Lowe's loyalty program members who gain first access, this creates a meaningful digital benefit that enhances the value proposition beyond traditional discounts. The exclusive early access could drive loyalty program enrollment while creating a user base for initial feedback.
The anticipated voice capability expansion later this year shows forward thinking about how customers interact with technology throughout their project journey - particularly important given that many DIY tasks happen away from keyboards and screens. This multichannel approach aligns with how consumers actually complete home projects.
Customers can now "ask Mylow" home improvement questions with real-time answers from the palm of their hand
"Home improvement is inherently complex and can feel overwhelming even for the most experienced DIYer – that's why Lowe's has invested in AI and emerging technologies to create solutions that truly help our customers," said Lowe's Chief Digital and Information Officer Seemantini Godbole. "We're aiming to deliver the best customer service in retail and Mylow represents an industry-leading step forward in helping us do that. This solution will not only help our customers be more informed, but our associates too."
Developed in collaboration with OpenAI and leveraging Lowe's expert advice, Mylow delivers the expertise of a trusted Lowe's associate anytime and anywhere, providing customers with clear steps and practical solutions for projects ranging in type and complexity all from the palm of their hand. For example, Mylow delivers quick, conversational answers to home improvement questions, such as:
- When do I plant grass seed?
- How do I measure my kitchen for a new floor?
- What's the most popular paint color?
- How do I get my faucet to stop leaking?
- How much mulch do I need?
- What washer and dryer pair saves me the most on my utility bills?
- What are the top-rated refrigerators that can be delivered and installed next day?
"The development and introduction of Mylow exemplifies the tech-forward vision of the Lowe's brand," said Lowe's Senior Vice President of Technology, Chandhu Nair. "We're doubling down with emerging technology collaborators like OpenAI to solve problems for our customers and because we want the home improvement experience at Lowe's to be a cut above."
Excitingly, Mylow links project insights to product discovery, helping customers find and purchase the right tools and materials for their projects. Customers using Mylow can also refine their local recommendations by providing details like their project budget or zip code. And Mylow also shares friendly "how-to" content so no matter how much experience a DIYer may have, they never have to go it alone.
Currently on desktop and mobile web, Mylow is available for MyLowe's Rewards loyalty members or by visiting lowes.com/Mylow. Customers can also expect Mylow voice capabilities and availability on Lowe's app later this year.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in
Media Contact
Cliff Cermak
Lowe's Companies, Inc.
cliff.cermak@lowes.com
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SOURCE Lowe's Companies, Inc.
FAQ
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