Lowe's Goes "Home" For the Holidays

Rhea-AI Summary

Lowe's, a leading home improvement retailer, is redefining the holiday shopping experience by encouraging customers to gift items for the home. Launching on October 22, the 'Season of Savings' will feature competitive deals available in-store and online through December. Customers can enjoy significant discounts, including $700 off major appliances and exclusive daily online offers. Additionally, Lowe's will honor professionals during 'PROvember,' starting October 29, with special promotions. The company remains committed to community support and will close stores on Thanksgiving Day.

Positive

• Launch of 'Season of Savings' starting October 22 to enhance holiday shopping experience.
• Significant discounts available, including up to $700 off major appliances and daily online exclusive deals.
• Special initiative 'PROvember' starting October 29 to support professional customers.
• Commitment to community involvement with programs like 'Letters to Home.'

Negative

• None.

MOORESVILLE, N.C., Oct. 20, 2020 /PRNewswire/ -- At the holidays, selecting the perfect gift for each loved one can be a time-honored tradition full of frustration, dashed expectations, frenzied shopping and more than a little dent in the wallet. But in a year that hasn't delivered anything close to "usual," Lowe's is giving new meaning to the holiday shopping season by inspiring customers to gift back to the place that has meant so much this year: home.

This holiday season, Lowe's is helping customers reflect on a year at home, the moments with loved ones that happened there and opportunities to keep creating and enjoying their homes for years to come. By gifting the "home," customers can invest in more precious time and memories with loved ones – from kitchen essentials for more meals together to a new treehouse for creative playtime outside.

Lowe's will also give "home" for the holidays renewed meaning through special initiatives that give back to the many communities it serves, first by inviting customers to share "Letters to Home" that detail why they love their homes, what their homes endured this year and how they hope to make them even better next year. Adding to the magic of the season, Lowe's will spotlight select families who share their stories in-store or on social media using #LetterstoHome. Lowe's will also highlight community support on Small Business Saturday and throughout the season, with details to be announced in the coming weeks.

"Our homes have never been more meaningful to our lives than they have been in 2020," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "Over the past few months, we've seen our homes rise, if imperfectly, to meet all that we've needed from them. As we approach the holidays, the idea of gifting the home feels especially right. It's a giving back in a way, but most importantly when you gift your home as a family, it's a gift you can both give, and enjoy, together."

To make the gift of home more affordable and easier to shop, Lowe's introduces a new Season of Savings, beginning earlier than ever on Oct. 22, to help customers gift back after an unexpected year at home with loved ones. Lowe's will help customers safely and seamlessly shop their home wish list and make being home for the holidays extra special by:

• Launching Competitive Deals In-Store and Online Starting Thursday, Oct. 22 through December, while supplies last, to eliminate frenzied, crowded, one-day shopping, including:
• Daily, one-day, online-only Cyber Steals on tools, generators, pressure washers, patio sets, electronics, small appliances, floorcare, lighting, décor and more available on Lowes.com/CyberSteals (Oct. 22 – Dec. 2)
• Savings up to $700 when you purchase major appliances totaling $1,999 or more (Nov. 19 – Dec. 2)
• Buy one select DeWalt 20V Max XR Power Detect Tool, get one select Bare Tool FREE (Oct. 28 – Dec. 30) 
• Buy one select Craftsman V20 Max Battery Kit or Combo Kit, get one select Bare Tool FREE (Oct. 28 – Dec. 30)  
•  Dedicating an Entire Month to Saying Thanks to Pros, with "PROvember," Starting Thursday, Oct. 29 through Wednesday, Nov. 25, while supplies last, to ensure Pros have access to deals on all the items they need to get the job done, including:
• Savings up to $50 off on Spyder Hole Saw Kits, up to $50 off on select Metabo HPT pneumatic nailers and deals on Lufkin tape measures and select power tools. 
•  New Pro grade products, including the Metabo HPT 6-Gallon Pancake Compressor, DeWalt portable heaters, Little Giant King Kombo 2.0 ladder and Kobalt 4-pack tie downs.
• A chance for Lowe's for Pros account holders to enter to win a new 2021 Chevy Silverado packed with more than $3,000 worth of DeWalt tools.*
• A free, new Lowe's blue bucket for customers who bring in a used competitor bucket from Monday, Nov. 9 through Friday, Nov 13. 
•  Introducing Free Local Fresh Christmas Tree Delivery starting Friday, Oct. 30 to make bringing holiday joy and cheer home possible without having to leave the house. Other decorative items, including fresh-cut wreaths and tree containers, will also be available for free local delivery for purchases over $45. Customers can visit Lowes.com/FreshChristmasTrees to place their orders.
• Offering Seamless Pickup Options including Buy Online Pickup in Store or curbside, new contactless self-service pickup lockers and direct-to-home delivery to make the shopping experience more flexible and convenient.

"We've been blown away by our customers' creativity and dedication to making their homes work harder and smarter for them this year. Whether repurposing a room into an office or tackling basic repairs, more time at home became more time for home," said Bill Boltz, Lowe's executive vice president, merchandising. "We want to make the holiday experience even more accessible this year by offering competitive deals earlier than ever on top-rated, unique gifts for the home, as well as on the most sought-after brands, that will help our customers gift home for the holidays this season."

As part of the company's longstanding tradition, Lowe's stores will be closed on Thanksgiving Day to help associates and customers spend the day with their loved ones.

For inspiration on gifts for the home that can be enjoyed by the whole family, visit Lowes.com and follow Lowe's on Instagram, Twitter and Facebook.

*NO PURCHASE NECESSARY. Begins 12:00 PM ET 10/28/20 & ends 11:59:59 PM ET 11/25/20. 50 US/DC, 18+ & age of majority who are a PRO & LowesForPros.com registered account holder at time of entry with valid US driver's license. For Official Rules, how to enter, odds, prize details & restrictions, visit LowesForPros.com/PROvember. Void where prohibited. Sponsor: Lowe's.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Contact:
Amy Allison
Lowe's Companies, Inc.
amy.allison@lowes.com

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SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's 'Season of Savings' for 2020?

Lowe's 'Season of Savings' begins on October 22, 2020, offering competitive deals in-store and online through December.

What discounts can customers expect during the holiday season at Lowe's?

Customers can expect savings up to $700 on major appliances and daily online-only deals starting from October 22.

What is 'PROvember' at Lowe's?

'PROvember' is a special initiative starting on October 29, 2020, dedicated to offering deals and support for professional customers.

Will Lowe's be open on Thanksgiving Day in 2020?

No, Lowe's stores will be closed on Thanksgiving Day to allow associates and customers to spend time with their families.

What community initiatives is Lowe's promoting this holiday season?

Lowe's is inviting customers to share 'Letters to Home' to highlight their love for their homes and the experiences they had during the year.