Lovesac Revives Recliner Culture with Kathy Hilton, Jay Shetty and Funny Marco in New Campaign
The Lovesac Company (LOVE) has launched its new Reclining Seat with a marketing campaign titled 'Recline of Civilization,' featuring celebrities Kathy Hilton, Jay Shetty, and Funny Marco. The campaign aims to revive recliner culture and promote relaxation in opposition to hustle culture.
The new Reclining Seat is designed as part of the Sactionals family, featuring a hidden reclining mechanism that can be positioned anywhere in a Sactionals configuration. The product offers customization options including various seat depths, arm shapes, and back styles, along with over 150 washable, interchangeable covers.
The campaign emphasizes 'JOMO' (Joy of Missing Out) and positions the recliner as a modern design element rather than just a man cave staple. According to CEO Shawn Nelson, the launch represents Lovesac's commitment to combining comfort with functionality while helping customers achieve better rest and relaxation in today's fast-paced world.
The Lovesac Company (LOVE) ha lanciato il suo nuovo Sedile Recliner con una campagna di marketing intitolata 'Recline of Civilization', che presenta celebrità come Kathy Hilton, Jay Shetty e Funny Marco. La campagna mira a rivitalizzare la cultura dei reclinabili e promuovere il relax in opposizione alla cultura del fare.
Il nuovo Sedile Recliner è progettato come parte della famiglia Sactionals, con un meccanismo reclinabile nascosto che può essere posizionato ovunque in una configurazione Sactionals. Il prodotto offre opzioni di personalizzazione, tra cui diverse profondità dei sedili, forme degli braccioli e stili di schienale, insieme a oltre 150 coperture lavabili e intercambiabili.
La campagna enfatizza il 'JOMO' (Joy of Missing Out) e posiziona il reclinabile come un elemento di design moderno piuttosto che come un semplice accessorio per uomini. Secondo il CEO Shawn Nelson, il lancio rappresenta l'impegno di Lovesac nel combinare comfort e funzionalità, aiutando i clienti a raggiungere un miglior riposo e relax nel mondo frenetico di oggi.
The Lovesac Company (LOVE) ha lanzado su nuevo Asiento Recliner con una campaña de marketing titulada 'Recline of Civilization', que cuenta con celebridades como Kathy Hilton, Jay Shetty y Funny Marco. La campaña tiene como objetivo revivir la cultura del sillón reclinable y promover la relajación en oposición a la cultura del ajetreo.
El nuevo Asiento Recliner está diseñado como parte de la familia Sactionals, con un mecanismo reclinable oculto que se puede colocar en cualquier parte de una configuración Sactionals. El producto ofrece opciones de personalización que incluyen varias profundidades de asiento, formas de brazos y estilos de respaldo, junto con más de 150 fundas lavables e intercambiables.
La campaña enfatiza el 'JOMO' (Joy of Missing Out) y posiciona el sillón reclinable como un elemento de diseño moderno en lugar de ser solo un básico de hombre. Según el CEO Shawn Nelson, el lanzamiento representa el compromiso de Lovesac de combinar comodidad con funcionalidad, ayudando a los clientes a lograr un mejor descanso y relajación en el mundo acelerado de hoy.
The Lovesac Company (LOVE)는 'Recline of Civilization'라는 제목의 마케팅 캠페인과 함께 새로운 리클라이너 좌석을 출시했습니다. 이 캠페인에는 유명 인사인 Kathy Hilton, Jay Shetty, Funny Marco가 참여하고 있습니다. 캠페인의 목표는 리클라이너 문화를 되살리고 바쁜 문화에 반대하여 휴식을 촉진하는 것입니다.
새로운 리클라이너 좌석은 Sactionals 가족의 일환으로 설계되었으며, Sactionals 구성의 어디에나 배치할 수 있는 숨겨진 리클라이너 메커니즘이 특징입니다. 이 제품은 다양한 좌석 깊이, 팔걸이 모양 및 등받이 스타일을 포함한 사용자 맞춤 옵션과 150개 이상의 세탁 가능하고 교체 가능한 커버를 제공합니다.
캠페인은 'JOMO' (Joy of Missing Out)를 강조하며 리클라이너를 단순한 남성 공간의 필수품이 아닌 현대적인 디자인 요소로 자리매김합니다. CEO Shawn Nelson에 따르면, 이번 출시로 Lovesac은 편안함과 기능성을 결합하려는 의지를 나타내며, 오늘날의 빠르게 변화하는 세계에서 고객이 더 나은 휴식과 이완을 이룰 수 있도록 돕고자 합니다.
The Lovesac Company (LOVE) a lancé son nouveau Siège Reclinable avec une campagne de marketing intitulée 'Recline of Civilization', mettant en vedette des célébrités comme Kathy Hilton, Jay Shetty et Funny Marco. La campagne vise à raviver la culture des fauteuils inclinables et à promouvoir la détente en opposition à la culture de l'agitation.
Le nouveau Siège Reclinable est conçu comme faisant partie de la famille Sactionals, avec un mécanisme de reclinaison caché pouvant être positionné n'importe où dans une configuration Sactionals. Le produit offre des options de personnalisation, y compris différentes profondeurs de siège, formes de bras et styles de dossier, ainsi que plus de 150 housses lavables et interchangeables.
La campagne met l'accent sur le 'JOMO' (Joy of Missing Out) et positionne le fauteuil inclinable comme un élément de design moderne plutôt que comme un simple accessoire pour hommes. Selon le PDG Shawn Nelson, ce lancement représente l'engagement de Lovesac à allier confort et fonctionnalité, tout en aidant les clients à atteindre un meilleur repos et une meilleure détente dans le monde trépidant d'aujourd'hui.
The Lovesac Company (LOVE) hat seinen neuen Recliner-Sitz mit einer Marketingkampagne mit dem Titel 'Recline of Civilization' gestartet, die Prominente wie Kathy Hilton, Jay Shetty und Funny Marco präsentiert. Die Kampagne zielt darauf ab, die Kultur der Recliner wiederzubeleben und Entspannung im Gegensatz zur Hustle-Kultur zu fördern.
Der neue Recliner-Sitz ist als Teil der Sactionals-Familie konzipiert und verfügt über einen versteckten Recliner-Mechanismus, der überall in einer Sactionals-Konfiguration positioniert werden kann. Das Produkt bietet Anpassungsoptionen, darunter verschiedene Sitz-Tiefen, Armformen und Rückenstile, sowie über 150 waschbare, austauschbare Bezüge.
Die Kampagne betont 'JOMO' (Joy of Missing Out) und positioniert den Recliner als modernes Designelement und nicht nur als Grundausstattung für Männer. Laut CEO Shawn Nelson steht der Launch für Lovesacs Engagement, Komfort mit Funktionalität zu verbinden und den Kunden zu helfen, in der heutigen schnelllebigen Welt besser zur Ruhe zu kommen und sich zu entspannen.
- Product line expansion with new Reclining Seat launch
- Strategic marketing campaign with high-profile celebrity endorsements
- Enhanced product customization options with 150+ cover choices
- None.
The "Recline of Civilization" movement implores customers to kick back and relax while embracing "JOMO" and anti-hustle culture comfortably
Experience the full interactive Multichannel News Release here: https://www.multivu.com/lovesac/9257651-en-lovesac-revives-recliner-culture-kathy-hilton-jay-shetty-funny-marco-campaign
The new Reclining Seat and its disruptive "Recline of Civilization" campaign are poised to make reclining a viral moment that becomes a widespread home-based movement. To encourage a new generation to get horizontal, "The Recline of Civilization" campaign presents reclining as an aspirational lifestyle—and a welcome juxtaposition to today's never-stop, hustle-and-grind culture. Emphasizing the importance of slowing down, relaxation and self-care with the help of Kathy Hilton, Jay Shetty and Funny Marco, Lovesac is reviving recliner culture by making a strong, visually appealing case for this lounging style without the cringe factor of yesteryear.
Although the talent may come from wildly different worlds, "The Recline of Civilization" campaign proves the universal need to recline both physically and mentally from grind-set culture. With Kathy's iconic glamour, Jay's no-BS motivational energy that encourages doing nothing, and Funny Marco's comedic relief that erases any lingering stigma associated with self-care, Lovesac invites everyone to experience the benefits of kicking back and relaxing.
Lovesac designed the Reclining Seat as a direct antidote to the struggle of balancing work and family life while finding time for relaxation and self-care. Grind-driven social media algorithms filled with hype about 5 a.m. workouts, countless side-hustle ideas and an endless stream of life hacks, only make matters worse. With the Reclining Seat, Lovesac is imploring customers to take a load off and comfortably embrace "JOMO" (JOY of missing out—as opposed to "FOMO," the FEAR of missing out) and anti-grind culture.
"Lovesac is for those who really live life. We believe rest is essential for peak performance, and introducing the Reclining Seat as a new addition to the Sactionals family is our way to raise the bar on the rest and relaxation necessary to meet the challenges of today's fast-paced world," says Lovesac founder and CEO Shawn Nelson. "Our goal is to provide comfortable, visually appealing solutions to help you wind down at the end (or beginning) of the day, and the Reclining Seat is the epitome of form meeting function. I'm so proud of how Lovesac has evolved to continually improve our customers' lives with comfort, customizability and cutting-edge technology."
Much more than the "best seat in the house," the Reclining Seat seamlessly integrates with modern and minimalist styles while adding functionality to any Sactionals setup. With a fully integrated reclining mechanism that remains hidden while not in use, the Sactionals Reclining Seat can be positioned virtually anywhere in a Sactionals configuration, including in the middle, at the end or even side-by-side.
A much-anticipated extension of the fully customizable Sactionals experience, customers can make the Reclining Seat their own with a variety of seat depths, arm shapes and back style options—and choose from more than 150 washable, interchangeable covers that make updating any Sactional a breeze, allowing users to slow down, kick back and relax, and put their feet up.
The Reclining Seat by Lovesac is bringing reclining back. Think hygge that literally takes a load off your legs—and once you stretch out there's no going back. It's time to slow down, kick back and relax, and put your feet up. Welcome to the "Recline of Civilization."
To learn more about the Recline of Civilization, please visit https://www.lovesac.com/recline-of-civilization. To find the closest Lovesac showroom to experience the "Recline of Civilization" for yourself, visit the Showroom Locator.
About The Lovesac Company
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View original content:https://www.prnewswire.com/news-releases/lovesac-revives-recliner-culture-with-kathy-hilton-jay-shetty-and-funny-marco-in-new-campaign-302398297.html
SOURCE The Lovesac Company
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