Lovesac Announces New PillowSac Accent Chair Combining Cloud-Like Comfort and Sophisticated Style

Rhea-AI Summary

The Lovesac Company has introduced the PillowSac Accent Chair, an enhancement to its existing Sac product line. The new chair boasts a solid-wood Frame made of Blonde Oak, offering both comfort and style. Customers can choose from over 150 machine-washable covers and customize with hardware finishes in brushed brass, gunmetal grey, or brushed nickel, and straps in black or tan webbing.

The chair is designed for easy, tool-less assembly and aims to blend seamlessly into modern living rooms. It also integrates well with existing PillowSac products. The starting price is $675, and it is available both online and in showrooms.

Lovesac CEO Shawn Nelson highlights the product's alignment with the company's Designed For Life philosophy, emphasizing its durability and adaptability to changing customer preferences.

Positive

• Introduction of a new product that enhances the existing PillowSac line.
• Customizable features with over 150 machine-washable covers and multiple hardware and strap options.
• Tool-less and simple assembly, appealing to a broad customer base.
• Integration capability with existing PillowSac products, offering added functionality.
• Product aligns with the Designed For Life philosophy, emphasizing durability and adaptability.
• Availability both online and in Lovesac showrooms, starting at $675, potentially increasing sales.

Negative

• High starting price of $675 may limit the market to higher-income customers.
• No financial data or projections were provided to indicate the product’s expected performance.

The PillowSac Accent Chair enhances the PillowSac experience by blending unparalleled comfort and elevated style that's perfect for the living room.

STAMFORD, Conn., May 21, 2024 /PRNewswire/ -- The Lovesac Company, a home furnishing and technology brand today unveiled a new product to expand and elevate their Sac platform. Featuring a solid-wood Frame made of Blonde Oak, the PillowSac Accent Chair offers a new, upright, and supportive way to enjoy the World's Most Comfortable Seat. With a tool-less and simple assembly, the Accent Chair brings a fresh, sophisticated seating experience to the living room.

In addition to selecting from 150+ machine-washable, changeable Covers, customers will be able to customize their Accent Chair in the form of hardware finishes and strap options. Hardware is available in brushed brass, gunmetal grey, or brushed nickel, and straps in black or tan webbing. Existing PillowSac owners can seamlessly integrate the Blonde Oak Frame for added functionality, allowing them to experience their Sac in a whole new way.

"Lovesac products allow customers to truly reimagine their living room, and with the launch of the PillowSac Accent Chair, we hope to further empower creativity," said Lovesac CEO and Founder Shawn Nelson. "This new Accent Chair pays homage to an original Lovesac product and gives it a fresh platform to align with the needs of today's consumer craving comfort without sacrificing style."

In alignment with the brand's Designed For Life philosophy, the introduction of the PillowSac Accent Chair is yet another innovation that will empower customers to customize their comfort without compromising style. Both durable and stylish, the Accent Chair can evolve as customer preferences do – a unique, defining feature of all Lovesac products. Beginning today, the Chair Frame is available to purchase online and in Lovesac showrooms, starting at $675.

For more information on the new Lovesac PillowSac Accent Chair, visit https://www.lovesac.com/pillowsac-accent-chair. To find the closest Lovesac showroom to you, visit the Showroom Locator.

About The Lovesac Company

Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and the Sactionals StealthTech Sound + Charge System. As a recipient of Repreve's 6th Annual Champions of Sustainability, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by direct-to-consumer touch points in the form of owned showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers including Best Buy. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com

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SOURCE The Lovesac Company

FAQ

What is the new product announced by Lovesac?

Lovesac has announced the PillowSac Accent Chair, a new addition to its furniture line.

What features does the PillowSac Accent Chair offer?

The PillowSac Accent Chair offers a solid-wood Frame made of Blonde Oak, 150+ machine-washable covers, customizable hardware finishes, and strap options.

When was the PillowSac Accent Chair announced?

The PillowSac Accent Chair was announced on May 21, 2024.

How much does the PillowSac Accent Chair cost?

The PillowSac Accent Chair starts at $675.

Where can I buy the PillowSac Accent Chair?

The PillowSac Accent Chair is available for purchase online and in Lovesac showrooms.

What customization options are available for the PillowSac Accent Chair?

Customers can choose from brushed brass, gunmetal grey, or brushed nickel hardware finishes and black or tan webbing straps.

How does the PillowSac Accent Chair integrate with existing products?

Existing PillowSac owners can integrate the Blonde Oak Frame for added functionality.