Lovesac Announces Collaboration with Fashion Designer, Jeremy Scott, to Create a Highly Exclusive Sac Cover Inspired by Scott's Upbringing
The Lovesac Company (Nasdaq: LOVE) announced a new collaboration with fashion designer Jeremy Scott on August 23, 2021. This partnership features a limited-release Sac Cover inspired by Scott's heritage of hand-sewn quilts. The cover is made from sustainably sourced cotton and showcases a patchwork design, combining traditional aesthetics with modern comfort. CEO Shawn Nelson highlighted this collaboration as Lovesac's first entry into high fashion, emphasizing shared sustainability values. The SuperSac Covers will be available on Lovesac.com and in showrooms starting August 23, 2021.
- Collaboration with Jeremy Scott enhances brand visibility in high-fashion.
- Sustainably sourced materials align with current consumer preferences for eco-friendly products.
- Limited-release product creates urgency for customers, potentially boosting sales.
- None.
STAMFORD, Conn., Aug. 23, 2021 /PRNewswire/ -- The Lovesac Company (Nasdaq: LOVE), the home furnishing brand known for its Sacs, The World's Most Comfortable Seat™, is excited to debut a new collaboration with fashion icon, Jeremy Scott. Scott has designed an exclusive, limited-release Sac Cover featuring a premium patchwork design inspired by his family tradition of exchanging hand-sewn quilts.
Raised on a farm in Missouri to becoming the Creative Director of Moschino and sole owner of his namesake label, Scott is known for his signature style and transformative power, often taking fragments of pop culture and turning them into something unique. This aligns perfectly with the focus on sustainability in the Lovesac design philosophy, making the partnership between Scott and Lovesac an easy decision for both parties.
"There are stories, emotions, and memories inside each and every patchwork design," says Jeremy Scott. "This design pays homage to the quilted designs of the past, showing how pieces can be repurposed to create something useful and beautiful, while also bringing warmth, comfort, and style to living rooms across America."
Made from sustainably sourced cotton and backed by the incredibly high durability standards Lovesac is known for, this collaboration provides a unique piece of furniture that marries the aesthetics of traditional quilting with the functionality, coziness, and comfort of modern seating.
"We're beyond excited that Jeremy designed this incredible Sac Cover for us," says Lovesac founder and CEO Shawn Nelson. "This is our first foray into the high-fashion space, and Jeremy is the perfect partner because our design philosophies are so compatible. We believe in taking a sustainable approach to creating products, and Jeremy really dialed that up with his beautiful patchwork design." Nelson also explains, "We're seeing it more and more, Sacs being used in main living areas as the accent piece that ties the room together, and this Sac Cover is perfect for those looking to be both bold and cozy with their space.
This extremely limited release of SuperSac Covers, created by Lovesac based on Scott's design, will be available for purchase on Lovesac.com and in Lovesac showrooms beginning August 23rd, 2021. Fans of the Lovesac brand can also look forward to future collaborations with other influential designers.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company is a technology driven company that designs, manufactures and sells unique, high quality furniture derived through its proprietary Designed for Life® approach which results in products that are built to last a lifetime and designed to evolve as our customers' lives do. Our current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and their associated home decor accessories. Innovation is at the center of our design philosophy with all of our core products protected by a robust portfolio of utility patents. We market and sell our products primarily online directly at www.lovesac.com, supported by direct-to-consumer touch-feel points in the form of our own showrooms as well as through shop-in-shops and pop-up-shops with third party retailers.
About Jeremy Scott
JEREMY SCOTT is an American designer who is the Creative Director of both his namesake label and the Italian fashion house Moschino. He is known for his signature designs of kitsch, pop, camp, neon, sparkle, fearlessness, and incisive humor. Scott is a celebrity favorite and has dressed an extensive list of A-listers. This roster includes: Cardi B, A$AP Rocky, Ariana Grande, Billie Eilish, Lizzo, Kacey Musgraves, Madonna, Maluma, Miley Cyrus, Nicki Minaj, Zendaya and many more. He has been recognized in a number of multimedia projects and publications, including a 2014 Rizzoli monograph and a documentary titled The People's Designer (a nickname coined by the press that has stuck), which was released in theaters and on Netflix.
To learn more about Lovesac, Sacs, and the Lovesac x Jeremy Scott collaboration, or to book an interview, contact Nate Zubal, Lovesac PR NateZubal@lovesac.com, or visit www.lovesac.com.
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SOURCE Lovesac
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