Ultimate Ears Announces International Shipping for UE FITS in Canada, France, Germany and the UK

Rhea-AI Summary

Ultimate Ears, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), has announced the direct-to-consumer availability of UE FITS custom wireless earbuds in Canada, France, Germany, and the UK. This move comes due to increased demand for these premium earbuds, which utilize proprietary Lightform technology to mold to users' ears. Customers can now purchase UE FITS in local currencies at prices of 229.99 Euros, 199.99 GBP, and 249.99 CAD. The earbuds offer up to eight hours of listening time on a single charge, enhancing the overall audio experience.

Positive

• Direct-to-consumer availability in multiple countries (Canada, France, Germany, UK) increases market reach.
• UE FITS exclusive technology allows custom fitting to enhance sound quality and comfort.
• Strong consumer demand indicates potential for increased sales revenue.

Negative

• None.

LAUSANNE, Switzerland & NEWARK, Calif.--(BUSINESS WIRE)-- Ultimate Ears, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), well known for its portable BluetoothⓇ speakers, including BOOM 3, MEGABOOM 3, WONDERBOOM 3 and HYPERBOOM, is pleased to announce direct-to-consumer availability for UE FITS outside of the United States. As one of the fastest-growing premium, custom wireless earbuds in the U.S., customers worldwide have been awaiting international availability. Effective immediately, the brand's direct-to-consumer website now allows consumers in Canada, France, Germany and the UK to shop for UE FITS in local currency.

UE FITS in Eclipse (Midnight Blue) (Photo: Business Wire)

“With the increased demand for our earbuds, we are making it easier to order the products consumers want with direct online purchase availability in more countries,” said Jonah Staw, general manager and head of Ultimate Ears. “Since their inception, UE FITS have redefined the traditional audio listening experience by providing exceptional comfort, fit and sound quality. Consumers in Canada, France, Germany and the UK can now enjoy ordering and using their unique custom-molded UE FITS.”

Created by Ultimate Ears, the renowned maker of UE Pro in-ear monitors worn by many of the world’s top touring musicians, UE FITS are custom-fit true wireless earbuds. Leveraging their proprietary Lightform technology, the earbuds mold to each individual’s unique earprint in under 60 seconds and exemplify that fit is the singular most predictive way to deliver the finest sound.

The earbuds are designed to deliver up to eight hours of listening on a single charge while sitting comfortably and delivering quality yet brilliant sound. UE FITS are available for 229.99 Euros, 199.99 GBP and 249.99 CAD, and are available in the following colorway options: Eclipse (Midnight Blue), Cloud (Grey) and Dawn (Lilac).

ABOUT ULTIMATE EARS

Ultimate Ears, a Logitech brand, is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at ultimateears.com or connect with us on Instagram.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221027005145/en/

Maya Maniktala

Logitech

mmaniktala@logitech.com

Source: Ultimate Ears

FAQ

When will UE FITS be available outside the US?

UE FITS are now available for direct purchase in Canada, France, Germany, and the UK.

What is the price of UE FITS earbuds?

The UE FITS are priced at 229.99 Euros, 199.99 GBP, and 249.99 CAD.

What technology do UE FITS earbuds use?

UE FITS utilize proprietary Lightform technology for custom fitting to individual ear shapes.

How long do UE FITS earbuds last on a charge?

UE FITS provide up to eight hours of listening time on a single charge.

Which countries can now purchase UE FITS?

Consumers in Canada, France, Germany, and the UK can now purchase UE FITS directly.