Personality Pops with new Studio Series Keyboard and Mouse from Logitech

Rhea-AI Summary

Logitech has unveiled the vibrant POP Keys mechanical keyboard and POP Mouse, part of its Studio Series, designed for self-expression and productivity. With customizable emoji keycaps and mechanical typing, POP Keys offers modern functions ideal for today’s work environment. The POP Mouse features an ergonomic design and multiple-device connectivity, enhancing on-the-go productivity. Both products will be available in November 2021, priced at $99.99 for POP Keys, $39.99 for POP Mouse, and $19.99 for the Logitech Desk Mat.

Positive

• Launch of new products enhances Logitech's portfolio and brand appeal.
• Products designed for self-expression may attract a wider customer base.
• POP Keys includes customizable emoji keycaps, appealing to younger demographics.
• Multi-device connectivity supports versatile usage for consumers.

Negative

• Pricing may be considered high for budget-conscious consumers.
• Market competition in computer peripherals is intense, risking market share.

Introducing the seriously playful aesthetics of POP Keys and POP Mouse, with customizable emoji keys and the satisfying click-clack of mechanical typing

LAUSANNE, Switzerland & NEWARK, Calif.--(BUSINESS WIRE)-- Today, Logitech (SIX: LOGN) (NASDAQ: LOGI) launched POP Keys, POP Mouse and Logitech Desk Mat, the newest products in the Logitech Studio Series to bring character, joy and self-expression to your work routine. The release of the new mouse and mechanical keyboard redefine what your personal workspace can look like with three vibrant new aesthetics.

Introducing Logitech Studio Series, featuring the playful aesthetics of POP Keys and POP Mouse, and the Logitech Desk Mat (Photo: Business Wire)

“The Studio Series by Logitech embraces the originality of each individual out there,” said Art O’Gnimh, vice president of the lifestyle business for creativity and productivity at Logitech. "With POP Keys and POP Mouse we created innovative products that aim to be just as expressive as our users, with big personalities and no compromise on productivity.”

POP Keys comes with eight swappable emoji keycaps in the box – four on the keyboard itself. The emoji keys can be easily customized to your favorite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac. POP Mouse also features a top button that opens the emoji menu and can be customized for one-tap convenience.

Beautifully retro, POP Keys offers comfy, scooped typewriter-style mechanical keys and new-generation functions. Its 12 new FN shortcuts feature Snip Screen, Mute Mic and Media Keys to facilitate the modern workday. Experience typing that’s almost addictive on typewriter-style mechanical keys and feel your fingers bounce across the comfy, scooped keys as they click, clack and pop.

Cute and compact, the POP Mouse slips easily into your bag or pocket for on-the-go working and keeps you productive with the Smartwheel that flips automatically from high-precision to speed scroll mode. Its smooth body, crafted for comfort, fits snugly in your palm to help you work on whatever is needed. Available in many vibrant colors to bring joy to your work, POP Mouse delivers a sweet design that helps you curate a joyful desk space. When Logitech Options is downloaded, use the mouse with Logitech Flow, a software feature for easy text, file and image copy-and-pasting between computers.

Both POP products empower multi-device creativity, connecting to up to three devices at a time via Bluetooth or the Logi Bolt wireless receiver. Each also comes with the promise of durability and long-lasting battery life—a signature of Logitech products.

POP Keys and POP Mouse are the latest addition to Logitech’s Studio Series. The series also features the minimalist Pebble mouse, K580 and K380 keyboards, and the new Logitech Desk Mat. POP Keys works with macOS, Windows, iOS, ipadOS, Chrome OS and Android, and POP Mouse works with Windows, macOS, iPadOS, Chrome OS and Linux.

Pricing and Availability

POP Keys, POP Mouse and Logitech Desk Mat will be available in November 2021 on Logitech.com and at other global retailers. The suggested retail price is $99.99 for POP Keys, $39.99 for POP Mouse and $19.99 for Logitech Desk Mat.

About Logitech

Logitech helps all people pursue their passions by designing experiences so everyone can create, achieve, and enjoy more. Logitech designs and creates products that bring people together through computing, gaming, video, streaming and creating, and music. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Streamlabs, Blue Microphones, Ultimate Ears and Jaybird. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com, the company blog or @Logitech.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.

(LOGIIR)

View source version on businesswire.com: https://www.businesswire.com/news/home/20211109005518/en/

Wendy Spander

Logitech

1-510-713-5393

wspander@logitech.com

Source: Logitech

FAQ

What are the features of Logitech's POP Keys and POP Mouse launched in November 2021?

The POP Keys keyboard features customizable emoji keycaps, mechanical typing, and modern function shortcuts. The POP Mouse offers ergonomic design and multi-device connectivity.

What is the pricing for Logitech's POP Keys and POP Mouse?

The POP Keys is priced at $99.99, the POP Mouse at $39.99, and the Logitech Desk Mat at $19.99.

When will Logitech's POP Keys and POP Mouse be available for purchase?

Both products will be available in November 2021.

How do POP Keys and POP Mouse connect to devices?

They connect via Bluetooth or the Logi Bolt wireless receiver, allowing connectivity to up to three devices.

What is the significance of the launch of POP Keys and POP Mouse for Logitech?

This launch enhances Logitech's product offerings, targeting self-expression and productivity, which can help in expanding their market reach.