Logitech Makes It Easier to Repair Your Electronic Devices and Keep Them Longer

Rhea-AI Summary

Logitech (NASDAQ: LOGI) has expanded its partnership with iFixit globally, making OEM replacement parts available for over 20 devices through the Logitech Repair Hub. The initiative now covers 62 countries, including the US, Canada, Australia, Japan, and Europe, offering repair guides in eight languages.

The expansion includes support for various Logitech and Logitech G mice, keyboards, and headsets. According to a 2021 YouGov survey, 54% of global consumers prefer repairing over replacing electronic devices, while a 2024 Consumer Reports survey indicates that 70% of consumers prioritize reasonable repair costs. Additionally, 84% of Americans support 'right to repair' policies.

The partnership provides original manufacturer parts and repair guides for products including MX Master series mice, MX Keyboard, PRO X Superlight Mouse, and various G-series gaming peripherals. The initiative aims to extend product lifespan, reduce waste, and offer cost-effective repair solutions for customers.

Positive

• Global expansion of repair services across 62 countries
• Availability of OEM parts for over 20 devices
• Multi-language support for repair guides in 8 languages
• Cost reduction for consumers through self-repair options
• Environmental impact reduction through extended product lifespans

Negative

• None.

Insights

Market Research Analyst

Logitech's strategic expansion of its repair program through iFixit represents a calculated response to shifting market dynamics and consumer preferences in the peripherals industry. The initiative covers popular product lines including the premium MX series and gaming accessories, potentially affecting a significant portion of Logitech's $13.4B market cap.

The program's expansion has several strategic implications:

• Cost Optimization: By enabling self-repairs, Logitech can potentially reduce warranty service costs and customer support expenses, which typically account for 2-5% of revenue in the consumer electronics industry.
• Market Positioning: With 54% of global consumers preferring repairs over replacement and 70% prioritizing reasonable repair costs, this initiative strengthens Logitech's competitive position against rivals like Razer and Corsair.
• Regulatory Compliance: The program preemptively addresses growing global right-to-repair regulations, potentially avoiding future compliance costs and penalties.
• Revenue Impact: While spare parts sales might generate additional revenue, the primary benefit lies in enhanced brand loyalty and potential market share gains in the premium peripherals segment.

The multi-language support and extensive geographical coverage (62 countries) suggest a well-planned rollout that could serve as a defensive moat against competitors. This positions Logitech as an industry leader in sustainability and customer service, potentially attracting environmentally conscious consumers and institutional investors focused on ESG metrics.

Global expansion of iFixit partnership encourages repair over replacement

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)-- Logitech International (SIX: LOGN) (Nasdaq: LOGI) announces the availability of original equipment manufacturer (OEM) replacement parts for more than 20 Logitech devices on the Logitech Repair Hub, hosted by iFixit. This action marks a significant global expansion, with spare parts and repair guides now offered in multiple languages to enhance repairability worldwide. A range of Logitech and Logitech G mice, keyboards, and headsets are supported by iFixit across 62 countries, including the United States, Canada, Australia, Japan, and Europe.

“Our products are designed for exceptional quality and longevity. Repairability extends their lifespan further - enhancing value and customer satisfaction,” said Prakash Arunkundrum, chief operating officer at Logitech. “Normal wear and tear is inevitable, which is why we strive to make it simpler for people to access original Logitech replacement parts for their devices. Having global iFixit community repair guides in multiple languages encourages more people to do straightforward repairs, saving them money and reducing waste."

A 2021 YouGov survey revealed that 54% of global consumers prefer repairing electronic devices over replacing them, with affordability playing a key role in this decision. Similarly, a 2024 Consumer Reports survey found that 7 in 10 consumers felt keeping repair costs reasonably priced was the most important factor when deciding between repairing or replacing a product. Further supporting this trend, another survey indicates 84% of Americans favor ‘right to repair’ policies. This deepens Logitech’s commitment to accessible repair options through its partnership with iFixit.

Logitech initially partnered with iFixit to facilitate the availability of spare parts, support beyond-warranty repair on select products, and repair guides to support repairs in the United States. As part of the recent global expansion, iFixit communities across the world can now find simple, easy-to-follow repair instructions in English, German, French, Spanish, Dutch, Italian, Korean, and Japanese. Supported products now include: all MX Master and MX Anywhere computer mice, MX Master 3S Mouse, MX Keyboard, PRO X Superlight Mouse, G305 Mouse, GPRO Mouse, G502 Hero Mouse, G915 Keyboard, GPRO Headset, GPRO X Headset, G733 Headset, and Zone Learn. The replacement parts available on iFixit are original manufacturer parts from Logitech, so people know they will function and fit properly with their Logitech devices.

“We’re thrilled to be in a world where companies like Logitech distinguish themselves by the repairability of their devices. The growing momentum on repairability in the tech industry is spurring companies to design devices with replaceable components and ease of maintenance,” said Matt Zieminski, VP of Partnerships at iFixit. “The Logitech G733 has repair-friendly features, like detachable ear pads and a simple parts replacement process, making it easy for people to handle repairs confidently.”

Replaceable parts and repair guides for select Logitech and Logitech G devices can be found on the Logitech Repair Hub on iFixit worldwide. Learn about how Logitech is intentional about designing for sustainability, including its circularity initiatives, and making product longevity a focus, in the company’s FY24 Impact Report.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

(LOGIIR)

View source version on businesswire.com: https://www.businesswire.com/news/home/20250123655560/en/

Editorial Contacts:

Marie Perriard, Head of Sustainability Communications - USA mperriard@logitech.com

Ben Starkie, Corporate Communications - Europe +41 (0) 79-292-3499

Source: Logitech International

FAQ

What products are covered by Logitech's iFixit repair program in 2024?

The program covers over 20 Logitech devices, including MX Master and MX Anywhere mice, MX Keyboard, PRO X Superlight Mouse, G305 Mouse, GPRO Mouse, G502 Hero Mouse, G915 Keyboard, GPRO Headset, GPRO X Headset, G733 Headset, and Zone Learn.

How many countries are included in LOGI's expanded repair program?

The program has expanded to 62 countries, including the United States, Canada, Australia, Japan, and European countries.

What languages are Logitech's iFixit repair guides available in?

The repair guides are available in English, German, French, Spanish, Dutch, Italian, Korean, and Japanese.

What percentage of consumers prefer repairing over replacing electronics according to the YouGov survey?

According to the 2021 YouGov survey, 54% of global consumers prefer repairing electronic devices over replacing them.

How many Americans support 'right to repair' policies for LOGI products?

According to the survey mentioned in the press release, 84% of Americans favor 'right to repair' policies.