New Women Who Master Film Inspires Girls To Reach Beyond the Stars

Rhea-AI Summary

Logitech's new film, produced by BBC StoryWorks, emphasizes closing the gender gap in STEM fields. Highlighting the story of 11-year-old Leddy from Kenya, the film showcases the impact of inspiring role models like Aisha Bowe, a former NASA engineer, and future Blue Origin astronaut. The film is part of 'The Human Component,' a series revealing technology's potential to improve lives. Logitech supports TechLit Africa, founded by CNN Hero Nelly Cheboi, to teach digital skills in rural Africa. The initiative aims to inspire girls to pursue STEM careers.

Positive

• Logitech is actively working to close the gender gap in STEM, a significant social issue.
• The film features high-profile STEM role models like Aisha Bowe and Nelly Cheboi.
• Logitech supports TechLit Africa, which teaches vital digital skills in rural African schools.
• Inspiring young girls in underrepresented areas can lead to long-term positive societal changes.
• The initiative aligns with Logitech's ESG efforts, potentially enhancing corporate reputation.

Negative

• The film may not directly impact Logitech's financial performance or stock price.
• There is no immediate ROI mentioned for investors supporting this initiative.
• The impact of the film on closing the gender gap in STEM is long-term and uncertain.

Logitech Blog

NORTHAMPTON, MA / ACCESSWIRE / June 17, 2024 / Did you know in 2023 only 29% of the STEM workforce were women*? Logitech is on a mission to close the gender gap in tech with our #WomenWhoMaster global movement. In a new Logitech film produced by BBC StoryWorks, we illustrate how to help close the gender gap in STEM by encouraging girls to explore the many opportunities and possibilities ahead of them, so they can expand and pursue their dreams.

The film takes us to Mogotio, a township in Kenya, where 11-year-old Leddy is captivated by space exploration. Leddy hopes to one day travel beyond our sky, and her ambition grows when Logitech and her teacher, Nelly Cheboi, arrange a classroom visit from Aisha Bowe, former NASA Aerospace Engineer and future Blue Origin Astronaut, who is expanding the frontier of possibility for all women.

The video is part of "The Human Component", an online branded series developed for the Consumer Technology Association and produced by BBC StoryWorks Commercial Production. Through compelling human-led films, the series reveals the potential of technology to improve people's lives.

As part of our mission to celebrate, amplify, and enable the rise of phenomenal women in STEM, the film features two of our exceptional Women Who Master partners. Nelly Cheboi, winner of the 2022 CNN Hero award, is the Founder and CEO of TechLit Africa, an organization Logitech is proud to support in its mission to teach vital digital skills in rural African primary schools. Aisha Bowe is the Founder and CEO of two award-winning STEM companies and a Blue Origin astronaut who'll soon become the first Black woman to travel with Blue Origin on a commercial flight to space.

As Aisha mentions in the video, "You can't be what you can't see." By connecting girls to the support of real-life STEM role models, Women Who Master hopes to dissolve self-doubt and create a future where everyone trusts their ability to succeed in STEM.

* According to World Economic Forum, Global Gender Gap Report 2023

View additional multimedia and more ESG storytelling from Logitech on 3blmedia.com.

Contact Info:
Spokesperson: Logitech
Website: https://www.3blmedia.com/profiles/logitech
Email: info@3blmedia.com

SOURCE: Logitech

View the original press release on accesswire.com

FAQ

What is Logitech's recent film about?

Logitech's recent film, produced by BBC StoryWorks, focuses on closing the gender gap in STEM by inspiring young girls to pursue careers in these fields.

Who are the key figures featured in Logitech's new film?

The film features Aisha Bowe, a former NASA engineer and future Blue Origin astronaut, and Nelly Cheboi, founder of TechLit Africa and 2022 CNN Hero.

How is Logitech contributing to STEM education in Africa?

Logitech supports TechLit Africa, an organization teaching digital skills to children in rural African schools.

What is the aim of Logitech's #WomenWhoMaster movement?

The #WomenWhoMaster movement aims to close the gender gap in STEM by encouraging and supporting girls to explore and pursue careers in technology and science.

How does the film relate to Logitech's ESG goals?

The film aligns with Logitech's ESG goals by promoting social equity and education, potentially improving the company's corporate reputation.