Logitech For Creators Launches New Platform ‘Together We Create’
Logitech For Creators has launched a global campaign called “Together We Create” aimed at empowering creators and celebrating their contributions to culture. This initiative highlights Logitech’s commitment to supporting creators with the right tools and resources. The campaign includes an anthem video and introduces the Logitech Creator Society, an exclusive community of influencer creators. The initiative aligns with Logitech's broader marketing strategy, showcasing diversity in creation and collaboration to foster an inclusive creative environment.
- Launch of the 'Together We Create' campaign enhances brand visibility.
- Introduction of the 'Logitech Creator Society' fosters community engagement.
- Campaign emphasizes support for creators, potentially increasing product demand.
- None.
Global campaign embraces a generation of creators who are shaping the future
LAUSANNE,
Logitech For Creators "Together We Create" (Graphic: Business Wire)
This integrated, multi-element, cross-platform campaign will come to life on digital, on social and IRL globally. The campaign starts today, with an anthem video and the launch of
“‘Together We Create’ is a collective call to action to shape the future of creating together,” said
The platform is shaped by the insight that while creating has become more accessible than ever, in order to be successful and sustainable, creators need the right tools and support. “Together We Create” continues the brand’s commitment of putting creators at the heart of everything it does and its belief that all creators have the extraordinary potential to shape culture.
To illustrate the vision, the anthem video features creators across creative fields, social platforms and geographies, each connected through their passion for creating. The creators are musician Chloé Stafler, game streamer and voice actor Friskk, celebrity choreographer and visionary
All these creators are part of the new
Friskk, on what “Together We Create” means to her, “Individually, we are single droplets but together, we are an ocean! Creating together means we’re learning and growing from each other’s knowledge, working towards common goals and driving innovation.”
Knight, on working with Logitech For Creators, “The most exciting thing about this collaboration is that we get to create a space for other creators that look and feel like me, while sharing similar values. Impacting, encouraging, and inspiring the next generation of artists and creators are all things I am deeply passionate about, and I am thrilled to be in a partnership geared toward learning from yesterday to create a better tomorrow for us all.”
To learn more about the campaign, the creators and products, go to logitech.com/creators. #TogetherWeCreate.
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that helps all creators pursue their passions by unlocking their extraordinary potential and ability to shape culture. #TogetherWeCreate is our vision of collaborating with creators to shape the future of creating together. We celebrate creators and put them at the heart of everything we do, and support them with our products and services. Logitech For Creators brings together Blue Microphones, Mevo and Streamlabs, brands that have always served creators with their tools.
Founded in 1981, and headquartered in Lausanne,
Logitech and other Logitech marks are trademarks or registered trademarks of
View source version on businesswire.com: https://www.businesswire.com/news/home/20220406005002/en/
Editorial Contact:
audrey_tang@logitech.com | 510-713-5271
Source: Logitech
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