Lizzo and Logitech Defy Logic in Next Chapter of Brand Campaign

Rhea-AI Summary

Logitech has launched the next chapter of its DEFY LOGIC brand campaign featuring Lizzo and other creators who challenge norms. The campaign promotes individuality and creativity, showcasing how Logitech's products enhance user experiences. Targeted at digital platforms, it emphasizes the brand's mission to empower people to pursue their passions sustainably. Lizzo expresses excitement about the campaign's authenticity, aligning with a broader focus on diversity and inclusion. More details can be found on Logitech's website.

Positive

• Engagement with high-profile figures like Lizzo enhances brand visibility.
• Promotion of individuality aligns well with current societal trends.
• Focus on sustainability and diversity reflects corporate responsibility.

Negative

• None.

The three-time Grammy Award winner showcases her logic-defying career trajectory and continuous societal impact alongside other creators defining the new logic of tomorrow

LAUSANNE, Switzerland & NEWARK, Calif.--(BUSINESS WIRE)-- Logitech today announced the next chapter of the company’s DEFY LOGIC brand campaign, launching an anthem video featuring pop sensation and trailblazing icon Lizzo and previewing a new song, “Special.” Logitech's DEFY LOGIC campaign inspires and encourages us to embrace individuality and champions those defying expectations as they pursue their passions and define the new logic of tomorrow.

Lizzo and Logitech Defy Logic in Next Chapter of Brand Campaign (Photo: Business Wire)

In addition to Lizzo, Logitech has engaged digital entertainer and superstar Bretman Rock, alongside comedienne and internet phenomenon Elsa Majimbo, pioneering live code artist and producer DJ_Dave, boundary-pushing Latvian gaming creator Danucd, digital artist & NFT creator Defaced, and 15-year-old fashion designer, entrepreneur and activist Kheris Rogers. All of these individuals challenge the status quo and pave the way for all people to change the ways they work, create and play.

"As the lives of our consumers and customers evolve, so does their mindset,” said Najoh Tita-Reid, global chief marketing officer for Logitech. “We want to encourage all people to redefine what is possible, and empower people to reshape the future and change the world. DEFY LOGIC celebrates everyone courageous enough to challenge the old logic of the past and enables those who prove that passions can turn into careers, careers don't require offices and art doesn't require a canvas.”

Running across cable, connected TV, online video, out-of-home and on digital and social platforms, the campaign demonstrates the possibilities, range and creative versatility of Logitech’s products, and how these tools can enable anyone to push boundaries and achieve their goals. DEFY LOGIC aims to reach new generations to support them in rewriting the world, on their own terms.

"I love that Logitech is embracing authenticity and nonconformity - ideologies that I’ve lived by my entire career,” said Lizzo. “It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to defy logic."

Logitech's broader mission is to help all people pursue their passions by designing experiences so everyone can create, achieve and enjoy more, and within a sustainable world. The company is committed to designing for sustainability and diversity, equity and inclusion. DEFY LOGIC reflects and celebrates this mission by highlighting the diversity of those defying logic as they work, create and play.

More information about DEFY LOGIC can be found at http://logitech.com/defylogic.

About Logitech

Logitech helps all people pursue their passions by designing experiences so everyone can create, achieve, and enjoy more. Logitech designs and creates products that bring people together through computing, gaming, video, streaming and creating, and music. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Streamlabs, Blue Microphones and Ultimate Ears. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com, the company blog or @Logitech.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20220127005374/en/

Editorial Contact:

Kris Sharbaugh

Logitech

415-519-6526

ksharbaugh@logitech.com

Source: Logitech

FAQ

What is the goal of Logitech's DEFY LOGIC campaign?

The DEFY LOGIC campaign aims to inspire and empower individuals to embrace their uniqueness and pursue their passions using Logitech's products.

Who features in Logitech's new anthem video?

The anthem video features Lizzo, along with other creators like Bretman Rock and Elsa Majimbo.

When was the DEFY LOGIC campaign launched?

The DEFY LOGIC campaign was announced on January 27, 2022.

How does Logitech's campaign relate to sustainability?

The campaign emphasizes Logitech's commitment to sustainability and diversity, highlighting its mission to design experiences that support these values.

What products does Logitech promote in the DEFY LOGIC campaign?

The campaign showcases Logitech's range of products that enhance creativity and connectivity for consumers and creators alike.