ASTRO Gaming Welcomes NBA Superstar Devin Booker to the A*Star Collective Family

Rhea-AI Summary

ASTRO Gaming has partnered with NBA star Devin Booker, making him their newest brand ambassador. The collaboration includes hosted livestreams, with the first on November 18, where Booker will unveil a custom-designed A40 Glow-in-the-Dark headset. The headset will be available through a giveaway and an auction benefiting Booker's Starting Five charity. Booker, recognized as a skilled gamer, aims to elevate awareness of gaming and eSports.

Positive

• Partnership with Devin Booker enhances brand visibility.
• Unique marketing approach through livestreams and charity auctions.
• Booker's credibility as a top gamer could attract new customers.

Negative

• None.

New Partnership includes Sponsored Livestreams and a New Devin Booker-Designed Headset Available Exclusively through Charity Auction and Onstream Giveaway

SAN FRANCISCO & LAUSANNE, Switzerland--(BUSINESS WIRE)--

ASTRO Gaming, a leader in premium video gaming equipment, today announced a partnership with Olympic Gold Medalist and NBA All-Star from the Phoenix Suns, Devin Booker. As ASTRO’s newest brand ambassador, Booker will use ASTRO Gaming headsets while gaming and streaming.

ASTRO Gaming Welcomes NBA Superstar Devin Booker to the A*Collective Family of Brand Ambassadors (Photo: Business Wire)

The partnership will include sponsored livestreams, including the first one on November 18th in which Booker will reveal a unique custom A40 Glow-in-the-Dark headset which he co-designed. This new headset will only be available to win via giveaway during the streams, as well as via auction as part of a larger charitable initiative in 2022 to support Booker's Starting Five charity.

“I am extremely excited to officially join the ASTRO Gaming family. When I started to take gaming more seriously, one of my first purchases was the ASTRO A40 headset because it gave me a competitive gaming advantage,” said Booker. “With my ASTRO headset, I’m always on top of my game, and I can't wait to share with the world all of the collaborations we have planned.”

Booker is considered by many to be the top gamer in the NBA. He won the 2020 ESPN NBA2K Players Tournament and excels at competitive Call of Duty, Warzone, APEX and many other games. Inspired by his older brother Davon to take up gaming at a young age, Booker joined TWITCH in 2019, and became one of the top athletes to watch on stream while quarantining and social distancing protocols were in place.

“We are thrilled to welcome Book to the ASTRO Gaming family,” said Aron Drayer, Vice President of Marketing at ASTRO Gaming. “His skills on the court, along with his passion for gaming, will elevate the awareness of gaming and esports with gamers and traditional sports fans alike.”

The first livestream will occur on November 18th at 6 PM PST on Booker’s Twitch channel, https://www.twitch.tv/dbook. He will be joined by his brother Davon, where they will be playing Call of Duty Warzone in a party with special surprise guests from the Call of Duty League community. They will also giveaway the first Glow-in-the-Dark A40s to some lucky viewers.

About ASTRO Gaming:

ASTRO Gaming creates premium video gaming equipment and lifestyle products proven by professional gamers and content creators. ASTRO is a division of Logitech G, committed to Advancing Play For All. ASTRO Gaming was spun-off from ASTRO Studios, known for designing the Xbox 360® and numerous other gaming products. All ASTRO Gaming products are available at astrogaming.com. Connect with ASTRO Gaming on Twitter @ASTROGaming, Instagram or our blog.

ASTRO Gaming is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI) .

(LOGIIR)

View source version on businesswire.com: https://www.businesswire.com/news/home/20211115005698/en/

Brandon Smith

Maverick PR (for ASTRO Gaming)

brandon@mavpr.com

310.404.9906

Tara Bruno

Maverick PR (for ASTRO Gaming)

tarambruno@gmail.com

914.260.6633

Source: ASTRO Gaming

FAQ

What is the significance of the partnership between ASTRO Gaming and Devin Booker?

The partnership aims to enhance ASTRO Gaming's brand visibility through livestreams and charity initiatives, leveraging Booker's popularity as an NBA star and gamer.

When is the first livestream event featuring Devin Booker?

The first livestream will take place on November 18 at 6 PM PST on Booker's Twitch channel.

What exclusive product will be launched during the livestream with Devin Booker?

A unique custom A40 Glow-in-the-Dark headset designed by Devin Booker will be launched during the livestream.

How will the A40 headset benefit Booker's charity?

The A40 headset will be available through giveaways and an auction, with proceeds supporting Booker's Starting Five charity.

What games is Devin Booker known for playing?

Devin Booker is known for playing Call of Duty, Warzone, and other competitive games, showcasing his skills in gaming.