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El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) operates and franchises over 460 fast-casual chicken restaurants across the United States, primarily located in Arizona, California, Nevada, Texas, and Utah. Founded in 1980 in Los Angeles, the company has built a strong reputation for its fresh, authentic Mexican-inspired cuisine. The core of El Pollo Loco's menu revolves around its signature fire-grilled chicken, marinated in a unique blend of herbs, spices, fruit juices, and garlic, then grilled on open-flame grills and hand-cut for a variety of dishes.
In addition to their iconic chicken dishes, El Pollo Loco offers a range of freshly made sides, including guacamole, salsas, and dressings, all prepared daily. Their commitment to quality and authenticity has made the company a beloved brand in the fast-casual dining segment.
The company continues to grow, with a mix of company-owned and franchised locations. El Pollo Loco's strategic expansion plans include entering new markets and strengthening their presence in existing ones through franchise development. Notably, the company has been proactive in managing commodity price risks by using multiple poultry suppliers and entering into varied-length supply contracts.
Financially, El Pollo Loco has shown resilience and adaptability amidst economic fluctuations. Recent achievements include a robust share repurchase program, with approximately $59 million repurchased in 2023 and an additional $7.4 million authorized through March 31, 2025. This move underscores the company's confidence in its operations and dedication to stockholder value.
El Pollo Loco is also committed to innovation and customer engagement through digital channels, including online ordering and delivery services, which have seen significant growth. The company’s mission goes beyond serving food; it aims to foster community connections and celebrate cultural heritage through its offerings.
For further details and updates on El Pollo Loco's financial performance, strategic initiatives, and latest news, visit their official website or the investors' section for comprehensive reports and press releases.
El Pollo Loco is launching a charitable campaign on Valentine’s Day, Feb. 14, where $1 from every Family Dinner sold will support Food on Foot, aiming to provide 10,000 meals to those in need in LA.
This initiative reflects the company's commitment to addressing food insecurity exacerbated by the pandemic. With over 20 years of partnership, El Pollo Loco continues to support local communities, highlighting its role in nourishing vulnerable populations.
El Pollo Loco announces its first-ever TikTok campaign, Workout While You Wait, encouraging healthier habits as customers wait for their Pollo Fit Bowl orders. These bowls feature twice the fire-grilled chicken, organic super greens, and cilantro lime cauliflower rice, catering to health-conscious consumers. The campaign includes fun workout routines created with fitness influencers, promoting activity during delivery wait times. Customers can earn a free bowl by engaging with the campaign. This initiative aims to position El Pollo Loco as a healthier takeaway option.
El Pollo Loco (Nasdaq: LOCO) reported a slight 0.2% decline in system-wide comparable restaurant sales for Q4 2020, driven by a 3.0% drop in company-operated sales, partially offset by a 1.8% increase in franchise sales. Revenue for the quarter is projected at $109.5 – $110.5 million, affected by COVID-19 related challenges. The company incurred approximately $2.5 million in unexpected COVID-related expenses. Drive-thru sales surged from 40% to 70% of total sales, with digital sales also increasing.
El Pollo Loco (NASDAQ: LOCO) announced a virtual fireside chat at the 23rd Annual ICR Conference on January 13, 2021, beginning at 12:30 PM ET. Investors can access the live webcast via the company's website or the ICR Conference site. Renowned for its fire-grilled chicken and authentic L.A. Mex cuisine, El Pollo Loco has over 475 restaurants across several states, including California and Texas. The brand emphasizes community and culture through its culinary offerings, continuing its growth in the fast-casual dining sector.
El Pollo Loco (Nasdaq: LOCO) opened a new restaurant in Poway, California, marking its 34th location operated by Peglion LLC. This franchise is part of El Pollo Loco's strategic growth plan, enhancing its presence in California. The new restaurant spans 3,000 square feet, seating 72 customers and employing about 50 team members. Open daily from 10 a.m. to 10 p.m., it aims to provide a safe and welcoming environment. Franchisee Bill Engel emphasized the commitment to customer satisfaction and job opportunities. The company encourages joining the Loco Rewards program for customer benefits.
El Pollo Loco has reintroduced its popular Pollo Fit Bowls, aimed at helping customers adopt healthier eating habits in 2021. Each bowl features double citrus marinated fire-grilled chicken, organic super greens, and cilantro lime cauliflower rice, aligning with health-conscious choices post-pandemic. The company plans to enhance its dressings by removing high-fructose corn syrup and introducing a new keto-certified Mexican Vinaigrette. This initiative reflects El Pollo Loco's commitment to offering nutritious, affordable meal options to the community.
El Pollo Loco (Nasdaq: LOCO) has introduced its new "restaurant of the future" to enhance off-premise convenience and digital experience, driven by consumer trends accelerated by COVID-19. The innovative restaurant designs include double drive-thrus, curbside pick-up, and mobile order cubbies. The first remodels will open in Los Angeles soon, marking a key part of the company's three-year transformation. CEO Bernard Acoca stated this move will enable a return to 5% annual unit growth and geographic expansion.
El Pollo Loco (Nasdaq: LOCO) has unveiled a new design philosophy aimed at enhancing the customer experience. This initiative focuses on artistic and modern design elements applied across various customer touchpoints, including packaging and in-store merchandising. The recent promotional materials celebrate the holiday season and reflect the company's commitment to high-quality service. Additionally, El Pollo Loco plans to restore murals throughout Los Angeles and introduce new seasonal packaging in 2021, continuing to honor its Mexican-American heritage.
El Pollo Loco (Nasdaq: LOCO) has unveiled a design-forward initiative to enhance customer experience with modern aesthetics across its packaging and in-store elements. The latest holiday-themed designs include drink cups and gift cards, emphasizing the restaurant's commitment to quality. CEO Bernard Acoca highlights the brand's evolution, focusing on artistic creativity rooted in Mexican-American culture. Future plans for 2021 include the introduction of new packaging and the restoration of murals in Los Angeles, showcasing the company's dedication to community and visual storytelling.