El Pollo Loco Challenges QSR Category with Design-Forward Approach

Rhea-AI Summary

El Pollo Loco (Nasdaq: LOCO) has unveiled a design-forward initiative to enhance customer experience with modern aesthetics across its packaging and in-store elements. The latest holiday-themed designs include drink cups and gift cards, emphasizing the restaurant's commitment to quality. CEO Bernard Acoca highlights the brand's evolution, focusing on artistic creativity rooted in Mexican-American culture. Future plans for 2021 include the introduction of new packaging and the restoration of murals in Los Angeles, showcasing the company's dedication to community and visual storytelling.

Positive

• Launch of a design-forward initiative enhances customer experience.
• Holiday-themed designs reflect the company's commitment to quality.
• Focus on artistic creativity aligns with brand evolution.
• Restoration of murals in Los Angeles supports cultural ties.

Negative

• None.

Commitment to High-Quality Design to Support Customer Experience

COSTA MESA, Calif., Nov. 19, 2020 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, today announced the company’s commitment to a design philosophy that will challenge the QSR category norms, with more modern and artistic design choices.

Click on the image or link below to scroll through a variety of El Pollo Loco’s designs.

El Pollo Loco is bringing the design-forward vision to life at every touchpoint of the customer experience, from packaging to in-store merchandising and gift cards. The focus on design is consistent with the company’s ongoing commitment to match its high-quality food and service.

“This is another milestone in our continued efforts to evolve the brand and offer customers the highest quality experience,” said Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “We believe that our food deserves beautiful packaging to match it, down to the drink cups and stickers.”

As part of the design-first approach, El Pollo Loco released a selection of contemporary and stylish promotional in-store elements to celebrate seasonal moments. The latest release comes just in time for the holiday season, featuring holiday-themed drink cups, side cups, tray liners and gift cards. The new look is simple, fresh, and is part of El Pollo Loco’s vision to make artistic creative a tradition that marks the start of the holidays each year.

The company will also continue its commitment to visual storytelling and celebrate its Mexican-American roots with the restoration of murals across Los Angeles. El Pollo Loco will dedicate even more of its storefronts as canvasses for new murals in 2021.

Additional design-forward efforts to look forward to in the new year include the drive-thru friendly Loco Lunch Box, new seasonal packaging, gift cards and more.

For additional information, please visit www.elpolloloco.com.

About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 465 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at www.elpolloloco.com.

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MEDIA CONTACT:
Hannah Gray
Edible
323-206-0800
hannah.gray@edible-inc.com

FAQ

What is El Pollo Loco's new design initiative?

El Pollo Loco has launched a design-forward initiative to enhance customer experience with modern packaging and in-store aesthetics.

How does El Pollo Loco's design initiative impact the customer experience?

The initiative aims to provide a more engaging and aesthetically pleasing experience for customers, aligning the design with the quality of food and service.

What holiday-themed designs has El Pollo Loco introduced?

El Pollo Loco has released holiday-themed drink cups, side cups, tray liners, and gift cards as part of its seasonal promotion.

What cultural aspects does El Pollo Loco's design initiative celebrate?

The initiative celebrates Mexican-American roots by incorporating artistic elements and restoring murals in Los Angeles.

What future design plans does El Pollo Loco have for 2021?

Future plans include new seasonal packaging, gift cards, and further mural restorations to enhance brand visibility and cultural connection.