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El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) operates and franchises over 460 fast-casual chicken restaurants across the United States, primarily located in Arizona, California, Nevada, Texas, and Utah. Founded in 1980 in Los Angeles, the company has built a strong reputation for its fresh, authentic Mexican-inspired cuisine. The core of El Pollo Loco's menu revolves around its signature fire-grilled chicken, marinated in a unique blend of herbs, spices, fruit juices, and garlic, then grilled on open-flame grills and hand-cut for a variety of dishes.
In addition to their iconic chicken dishes, El Pollo Loco offers a range of freshly made sides, including guacamole, salsas, and dressings, all prepared daily. Their commitment to quality and authenticity has made the company a beloved brand in the fast-casual dining segment.
The company continues to grow, with a mix of company-owned and franchised locations. El Pollo Loco's strategic expansion plans include entering new markets and strengthening their presence in existing ones through franchise development. Notably, the company has been proactive in managing commodity price risks by using multiple poultry suppliers and entering into varied-length supply contracts.
Financially, El Pollo Loco has shown resilience and adaptability amidst economic fluctuations. Recent achievements include a robust share repurchase program, with approximately $59 million repurchased in 2023 and an additional $7.4 million authorized through March 31, 2025. This move underscores the company's confidence in its operations and dedication to stockholder value.
El Pollo Loco is also committed to innovation and customer engagement through digital channels, including online ordering and delivery services, which have seen significant growth. The company’s mission goes beyond serving food; it aims to foster community connections and celebrate cultural heritage through its offerings.
For further details and updates on El Pollo Loco's financial performance, strategic initiatives, and latest news, visit their official website or the investors' section for comprehensive reports and press releases.
El Pollo Loco celebrates its 50th anniversary in 2025, marking five decades since its founding in Sinaloa, Mexico in 1975 and subsequent expansion to Los Angeles in 1980. The fire-grilled chicken restaurant chain announces year-long celebrations featuring Loco Friday Drops, offering weekly deals exclusively to Loco Rewards Members, starting with an 8-pc Leg & Thigh Family Meal for $19.75.
CEO Liz Williams emphasizes the brand's commitment to customer appreciation and community service. In response to recent disasters, the company pledges 5,000 meals to first responders affected by the Palisades and Eaton fires, along with monetary donations to the Red Cross. The chain, which began with founder Juan Francisco "Pancho" Ochoa's vision, has grown to nearly 500 locations across seven states.
Following the launch of a new restaurant prototype in Q3 2024, El Pollo Loco plans to introduce new menu innovations throughout 2025, with the first scheduled for late January.
El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, has appointed Joe Taylor as an independent director on its Board of Directors, effective January 13, 2025. Taylor will also serve on the Audit Committee. His appointment follows the board’s expansion from seven to eight members.
William Floyd, Chairperson of El Pollo Loco’s Board, expressed excitement over Taylor's addition, emphasizing his extensive experience in restaurant and finance leadership. Taylor's 25-year tenure at Brinker International, where he most recently held the position of executive vice president and chief financial officer until his retirement in June 2024, is noted as a key asset for El Pollo Loco's growth strategy.
In his career at Brinker, which owns Chili’s Grill & Bar and Maggiano’s Little Italy, Taylor held leadership roles in finance, investor relations, restaurant development, risk management, corporate affairs, and communications. Before Brinker, Taylor spent nearly 18 years in the banking industry, holding various client-related and corporate finance positions.
Taylor is also actively engaged in the restaurant industry, having held leadership positions with multiple trade associations, including the National Restaurant Association and its Educational Foundation.
El Pollo Loco (NASDAQ: LOCO) has announced its participation in the 27th Annual ICR Conference in Orlando, Florida. The company will conduct a fireside chat discussion on January 14, 2025, starting at 9:30 AM ET.
During the conference, the company will engage with institutional investors and provide a live webcast of the discussion through their corporate website at www.elpolloloco.com in the 'Investors' section.
El Pollo Loco (LOCO) has reintroduced its Double Pollo Fit Bowls across all locations for a time until February 19, 2025. The menu features two variants: the Classic Double Pollo Fit Bowl and the Street Corn Double Pollo Fit Bowl, both containing over 50 grams of protein and premium ingredients. The bowls start at $10.99, with a special promotion offering Loco Rewards members the Classic bowl for $7 on December 12 as part of the '12 Days of Pollo' promotion.
Both bowls feature a Super Greens blend base with double portions of fire-grilled chicken breast, hand-sliced avocados, and various fresh toppings, targeting health-conscious customers and those looking to increase their protein intake.
El Pollo Loco announces its '12 Days of Pollo' promotion, offering over $100 in savings to Loco Rewards members from December 4-15. The campaign features daily deals including BOGO offers, discounted family meals, and the return of Shredded Beef Quesadilla and Classic Beef Tostada. Additionally, the company is extending its 2 for $5 taco deal through the end of the year for app and online orders. The promotion includes various offers such as $5 off $15+ purchases, discounted family meals, double points on taco purchases, and special combo deals.
El Pollo Loco announces new value offerings and digital payment capabilities. The restaurant chain is offering two tacos for $5 every Tuesday through December 31, 2024, and their Original Pollo Bowl for $5 through January 29, 2025. The Original Pollo Bowl features citrus-marinated fire-grilled chopped chicken with pinto beans, rice, cilantro, onions, and salsa fresca. Additionally, the company is introducing Apple and Google Pay options to their Loco Rewards app starting December 2024, responding to customer demands for more payment flexibility.
El Pollo Loco (NASDAQ: LOCO) reported Q3 2024 financial results with total revenue remaining flat at $120.4 million. The company saw a 2.7% increase in system-wide comparable restaurant sales. Net income decreased to $6.2 million ($0.21 per diluted share) from $9.2 million ($0.28 per diluted share) year-over-year. Restaurant contribution improved to 16.7% of company-operated revenue, up from 14.4%. Company-operated restaurant revenue decreased to $101.2 million, while franchise revenue increased 10.5% to $11.3 million. The company maintained $76.0 million in outstanding debt with $7.9 million in cash and cash equivalents.
El Pollo Loco has unveiled its new Iconic restaurant prototype featuring a modern and efficient design as it approaches its 50th anniversary in 2025. The updated design maintains familiar brand elements while introducing a new color palette, improved footprint, and enhanced materials. The renovation includes interior upgrades, LED lighting, and energy-efficient systems.
Under newly appointed Chief Development Officer Tim Welsh, the chain plans significant expansion, aiming to reach its 500th location by end of 2024. Currently operating 495 restaurants across seven U.S. states, El Pollo Loco is targeting new markets including Boise, El Paso, Kansas City, and Seattle-Tacoma for 2025 growth.
El Pollo Loco announces a new Taco Tuesday promotion running from October 29 through December 31, 2024. Customers can get two tacos for $5 every Tuesday, while Loco Rewards members receive three tacos for $5. The promotion includes an option to add chips, salsa, and a regular drink for an additional $2.50. Available at participating locations, this -time offer aims to provide affordable, quality food while offering extra value to loyalty program members.
El Pollo Loco is conducting a -time test of its new Mango Habanero sauce at select locations in Orange County and Los Angeles. The new sauce combines sweet and spicy flavors and is available on the restaurant's signature fire-grilled chicken. Individual three-piece meals start at $10.89, while eight-piece family meals begin at $25.79. The test is being conducted at seven Orange County locations and one Los Angeles location. Customer response during this test period will help determine if the item becomes a permanent addition to the chain-wide menu.
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