Mike Tyson Branded Iron Energy Drink Containers Have Cleared American Customs

Rhea-AI Summary

LeanLife Health Inc. has successfully cleared customs in Los Angeles for the first containers of Mike Tyson branded Iron Energy drink from FoodCare Group as of April 16, 2021. The product is on its way to the Company's distribution facility in Arizona. CEO Stan Lis expresses confidence in the product's quality and branding, anticipating a strong market entry. The energy drink market in the U.S. and Canada is valued at over $14 billion, with expected growth, which LeanLife aims to capitalize on by offering competitively priced Iron Energy.

Positive

• Successful customs clearance of Mike Tyson's Iron Energy drink, indicating readiness for market entry.
• Entry into a growing $14 billion North American energy drink market with anticipated consumer acceptance.

Negative

• Potential competition with major food companies may impact sales performance.
• Uncertainty surrounding the profitability of sales under the current sales agreement.

VANCOUVER, BC / ACCESSWIRE / April 22, 2021 / LeanLife Health Inc. (CSE:LLP)(FSE:LL1)(OTCQB:LNLHF) (the "Company") is pleased to announce that the first containers of Mike Tyson branded energy drink from FoodCare Group have cleared customs in Los Angeles.

The product cleared customs on April 16, 2021 and is making its way to the Company's distribution facility in Arizona.

Stan Lis, CEO and Director of LeanLife, states: "This is a new product in the US market place, a product of great quality, combined with legendary Mike Tyson's branding, and our experienced sales and distribution team expect a great start."

The Company intends to provide further shareholder updates on specific details of retail distribution as our retail partners begin sales of Mike Tyson's Iron Energy drink.

About LeanLife Health and its Brand Positioning in the Marketplace

FoodCare Group, the supplier and manufacturer of Iron Energy, by Mike Tyson, is a market leader in Poland's energy drink market and is a leading brand in the Middle East. We believe, Iron Energy will also appeal to North American consumers and will quickly gain retail and consumer acceptance and trial.

The annual market value of the combined U.S. and Canadian energy drink markets is estimated at over $14 billion (USD). According to Allied Market Research, the global energy drinks market size was valued at $53.01 billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 billion by 2026.

Capitalizing on the opportunity, LeanLife now first offers Iron Drink, a Mike Tyson branded energy drink to the consumers in the United State. LeanLife will be aggressively priced and shelf positioned, to appeal to a broad consumer base. A good market shares growth will be expected.

Consumer preference and the increased occasions for energy drink consumption are growing the category. Iron Energy will participate in this phenomenon through category and organic growth. The broad base of health and sport oriented consumers will be attracted to this unique product alternative. Iron Energy is enjoying great success in the European market. We believe Iron Energy will offer a similar success story in North America due to its compelling brand attributes, product taste and energy benefits.

For more information, please contact:

Stan Lis, CEO
604-764-0518
SLis@LeanLifeHealth.com

Forward Looking Information

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. The Company cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond the Company's control including, the Company's ability to compete with large food companies; sales of any potential products developed will be profitable; the ability to complete sales under the sales agreement. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, the Company undertakes no obligation to publicly update or revise forward-looking information.

THE CSE HAS NEITHER APPROVED NOR DISAPPROVED THE INFORMATION CONTAINED HEREIN AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

SOURCE: LeanLIfe Health Inc.

View source version on accesswire.com:
https://www.accesswire.com/641741/Mike-Tyson-Branded-Iron-Energy-Drink-Containers-Have-Cleared-American-Customs

FAQ

What is the significance of the Iron Energy drink's customs clearance for LeanLife Health Inc. (LNLHF)?

The clearance indicates that LeanLife Health Inc. is ready to launch the Mike Tyson branded Iron Energy drink in the U.S. market.

When did the first containers of Mike Tyson's Iron Energy drink clear customs?

The first containers cleared customs on April 16, 2021.

What is the current market value of the energy drink sector in North America relevant to LNLHF?

The combined U.S. and Canadian energy drink markets are valued at over $14 billion.

What are LeanLife Health's expectations for Iron Energy in the North American market?

LeanLife Health expects Iron Energy to gain retail and consumer acceptance and anticipates a good start in sales.

Who is the supplier of the Iron Energy drink associated with LeanLife Health?

FoodCare Group is the supplier and manufacturer of the Iron Energy drink.