LeanLife Engages Prominent Heavy Weight Marketing Guru
LeanLife Health Inc. has announced a new partnership with Bill Corrigan, a renowned marketing expert and former heavyweight boxer, to enhance brand awareness for Iron Energy Drinks. This collaboration aims to capitalize on the thriving energy drink market, estimated at over $14 billion in the U.S. and Canada. LeanLife plans to leverage Corrigan's extensive experience in product development and marketing to drive sales in North America. As the launch progresses, the company expects strong consumer acceptance and market share growth.
- Engagement of Bill Corrigan enhances marketing and sales capabilities.
- The U.S. and Canadian energy drink market valued at over $14 billion presents significant growth opportunities.
- Strong consumer acceptance anticipated for Iron Energy Drinks in North America.
- Dependence on Corrigan's effectiveness for brand awareness may pose risks.
- Competitive pressure from established brands in the energy drink market.
VANCOUVER, BC / ACCESSWIRE / May 17, 2021 / LeanLife Health Inc. (CSE:LLP)(OTCQB:LNLHF)(Frankfurt:LL1) (the "Company" or "LeanLife") announces that the Company has entered into an agency agreement with ex-heavyweight boxer, Bill Corrigan. LeanLife is excited about its' new Mike Tyson Energy Drinks, welcoming Bill Corrigan as a member of the LeanLife and Iron Energy team to focus on Iron Energy Drink product awareness.
From championship boxing to an entrepreneur being crowned "King of Connections" by some of the largest brands and corporate developers, Bill Corrigan has over 20 years of experience in product development. He is nationally known as a marketing guru for fitness, health, food, beverage, alcohol, and sporting goods products. Bill has worked with many of today's top brands and product lines, whether direct-to-consumer sales programs or in-store point of purchase, infomercials, product placement, and celebrity endorsed products and programs.
"We are pleased to welcome Bill Corrigan as brand development and sales agent to the LeanLife and Iron Energy team," said Gavin Mah, Chief Operating Officer of LeanLife Health Inc. "Bill joins LeanLife and Iron Energy at an exciting time as we launch into the energy drink category in the United States. The addition of Bill complements our sales and marketing TEAM skills and experiences. We are confident he will provide valuable insights and perspectives as we execute our strategy to enhance value for our shareholders."
About LeanLife Health and the Omega-3 Market
FoodCare Group, the supplier and manufacturer of Iron Energy, by Mike Tyson, is a market leader in Poland's energy drink market and is a leading brand in the Middle East. We believe, Iron Energy will also appeal to North American consumers and will quickly gain retail and consumer acceptance and trial.
The annual market value of the combined U.S. and Canadian energy drink markets is estimated at over
Capitalizing on the opportunity, LeanLife now first offers Iron Drink, a Mike Tyson branded energy drink to the consumers in the United State. LeanLife will be aggressively priced, and shelf positioned, to appeal to a broad consumer base. A good market shares growth will be expected.
Consumer preference and the increased occasions for energy drink consumption are growing the category. Iron Energy will participate in this phenomenon through category and organic growth. The broad base of health and sport-oriented consumers will be attracted to this unique product alternative. Iron Energy is enjoying great success in the European market. We believe Iron Energy will offer a similar success story in North America due to its compelling brand attributes, product taste and energy benefits.
For more information, please contact:
Stan Lis, CEO
604-764-0518
SLis@LeanLifeHealth.com
Forward Looking Information
Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. The Company cautions that all forward looking statements are inherently uncertain, and that actual performance may be affected by a number of material factors, many of which are beyond the Company's control including, the Company's ability to compete with large food companies; sales of any potential products developed will be profitable; the ability to complete sales under the sales agreement. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, the Company undertakes no obligation to publicly update or revise forward-looking information.
THE CSE HAS NEITHER APPROVED NOR DISAPPROVED THE INFORMATION CONTAINED HEREIN AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
SOURCE: LeanLIfe Health Inc.
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