Lemonade Expands Home Insurance Offering in the UK

Rhea-AI Summary

Lemonade, the AI-powered digital insurance company, has expanded its home insurance offerings in the UK with the launch of Buildings and Contents insurance. This expansion, in partnership with Aviva, allows UK homeowners to purchase comprehensive coverage for their homes and belongings through a fully-digital approach. The UK has quickly become one of Lemonade's fastest-growing markets since its launch in October 2022.

Key features of the new offering include:

• Coverage starting from £14 a month
• Flexible contents coverage up to £100,000
• Add-ons such as home emergency, accidental damage, theft and loss, and legal protection
• Defaqto 5-star rating

This expansion is expected to bolster Lemonade's continued growth in the UK market, catering to a digitally-savvy population seeking easy, personalized insurance experiences.

Positive

• Expansion of home insurance offerings in the UK market
• UK becoming one of Lemonade's fastest-growing markets
• Partnership with established insurer Aviva
• Defaqto 5-star rating for the new Buildings and Contents insurance product
• Comprehensive coverage options with flexible add-ons

Negative

• None.

In partnership with Aviva, Lemonade launches Buildings and Contents insurance to give homeowners a fully-digital approach to protecting their home and belongings

LONDON & NEW YORK--(BUSINESS WIRE)-- Lemonade, the digital insurance company powered by AI and social impact, today announced the launch of Buildings and Contents insurance in the United Kingdom. Expanding the company’s home insurance offerings, homeowners throughout the UK can now purchase extensive coverage for their home and belongings.

Since launching in the UK in October 2022 and becoming a PRA-licensed carrier, the UK has quickly become one of Lemonade’s fastest growing markets. The launch of buildings and contents insurance, with the ongoing partnership of established insurer Aviva, will bolster Lemonade’s continued growth.

"The UK has proven to be an exciting market for us with a large digitally-savvy population who appreciate an easy, personalized experience," said Daniel Schreiber, Lemonade CEO and co-founder. “Growing our home insurance offerings this quickly is a tribute to our incredible team and our thriving partnership with Aviva."

Designed specifically for UK customers and with a Defaqto 5 star rating, homeowners can get instantly covered through the Lemonade app or online starting from £14 a month*. In addition to base coverage (rebuild costs, temporary accommodation, civil and property liability) and flexible contents coverage up to £100,000, Lemonade’s Buildings & Contents insurance also provides a suite of add-ons to provide full-scope coverage and flexibility, including:

• Home emergency: Emergency assistance provided in case of events such as a broken boiler, burst pipes, broken locks or electrical failures.
• Accidental damage: Coverage provided for unexpected accidental events that damage your content or home.
• Theft and Loss: Theft and accidental loss in and outside your home is covered; bikes, laptops, and phones are included.
• Legal Protection: Specialized legal assistance provided in handling disputes about the insured home, clinical negligence, and contracts of employment.

“We’re excited to expand our partnership with Lemonade in the UK, building on our first product launch in 2022,” said Jon Marsh, MD Partnerships and Transformation, Personal Insurance at Aviva. “Aviva and Lemonade share common values and by working together we can create compelling new propositions and experiences for customers.”

Residents of the UK can now buy a new policy through the Lemonade app, lemonade.com/uk.

Lemonade is licensed and supervised by the Dutch Central Bank (DNB). Lemonade operates in the UK through its UK branch establishment, authorized by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. More on Lemonade UK can be found here.

About Lemonade
Lemonade offers renters, homeowners, car, pet, and life insurance. Powered by artificial intelligence and social impact, Lemonade’s full stack insurance carriers in the US and the EU replace brokers and bureaucracy with bots and machine learning, aiming for zero paperwork and instant everything. A Certified B-Corp, Lemonade gives unused premiums to nonprofits selected by its community, during its annual Giveback. Lemonade is currently available in the United States, Germany, the Netherlands, France, and the UK, and continues to expand globally.

Follow @lemonade_inc on X for updates.

*Price for an excess of £150, contents cover of £10,000, for a single adult living in a house. Excludes where the primary user has made a relevant claim in the last 5 years.

FORWARD LOOKING STATEMENTS

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact contained in this press release are forward-looking statements, including the date and time of the earnings call.

These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements expressed or implied to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to the following: our history of losses and that we may not achieve or maintain profitability in the future; our success and ability to retain and expand our customer base; the "Lemonade" brand may not become as widely known as incumbents' brands or the brand may become tarnished; the denial of claims or our failure to accurately and timely pay claims; our ability to attain greater value from each user; availability of reinsurance at current levels and prices; our exposure to counterparty risks; our limited operating history; our ability to manage our growth effectively; our proprietary artificial intelligence algorithms may not operate properly or as expected; the intense competition in the segments of the insurance industry in which we operate; our ability to maintain our risk-based capital at the required levels; our ability to expand our product offerings; the novelty of our business model and its unpredictable efficacy and susceptibility to unintended consequences; the possibility that we could be forced to modify or eliminate our Giveback; regulatory risks, related to the operation, development, and implementation of our proprietary artificial intelligence algorithms and telematics based pricing model; legislation or legal requirements that may affect how we communicate with customers; the cyclical nature of the insurance industry; our reliance on artificial intelligence, telematics, mobile technology, and our digital platforms to collect data that we utilize in our business; our ability to obtain additional capital to the extent required to grow our business, which may not be available on terms acceptable to us or at all; our actual or perceived failure to protect customer information and other data as a result of security incidents or real or perceived errors, failures or bugs in our systems, website or app, respect customers’ privacy, or comply with data privacy and security laws and regulations; periodic examinations by state insurance regulators; underwriting risks accurately and charging competitive yet profitable rates to customers; our ability to underwrite risks accurately and charge competitive yet profitable rates to our customers; potentially significant expenses incurred in connection with any new products before generating revenue from such products; risks associated with any costs incurred and other risks as we expand our business in the U.S. and internationally; our ability to comply with extensive insurance industry regulations; our ability to comply with insurance regulators and additional reporting requirements on insurance holding companies; our ability to predict the impacts of severe weather events and catastrophes, including the effects of climate change and global pandemics, on our business and the global economy generally; increasing scrutiny, actions, and changing expectations on environmental, social, and governance matters; our agreement with General Catalyst as a synthetic agent may not function as expected; fluctuations of our results of operations on a quarterly and annual basis; our utilization of customer and third party data in underwriting our policies; limitations in the analytical models used to assess and predict our exposure to catastrophe losses; potential losses could be greater than our loss and loss adjustment expense reserves; the minimum capital and surplus requirements our insurance subsidiaries are required to have; assessments and other surcharges from state guaranty funds; our status and obligations as a public benefit corporation; our operations in Israel and the current political, economic, and military instability, including the evolving conflict in Israel and surrounding region.

These and other important factors are described under the caption "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023 filed on February 28, 2024, our 10-Q filed on May 1, 2024 and in our other subsequent filings with the SEC, these factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s beliefs as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

NEWS & INFORMATION DISCLOSURE

Investors should note that we may use our website (investor.lemonade.com), blog (lemonade.com/blog), X (@Lemonade_Inc), and LinkedIn as a means of disclosing information and for complying with our disclosure obligations under Regulation FD. The information we post through these channels may be deemed material. Investors should monitor these channels in addition to reviewing our press releases, SEC filings, and public conference calls.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240716830683/en/

Press:

Natalie Wilson

press@lemonade.com

Source: Lemonade

FAQ

What new insurance product has Lemonade (LMND) launched in the UK?

Lemonade has launched Buildings and Contents insurance for homeowners in the UK, expanding its home insurance offerings in partnership with Aviva.

How much does Lemonade's (LMND) new Buildings and Contents insurance in the UK start from?

Lemonade's Buildings and Contents insurance in the UK starts from £14 a month for homeowners.

What rating has Lemonade's (LMND) new UK Buildings and Contents insurance received?

Lemonade's new Buildings and Contents insurance in the UK has received a Defaqto 5-star rating.

When did Lemonade (LMND) initially launch in the UK market?

Lemonade launched in the UK market in October 2022.