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LiveXLive to Exclusively Stream iHeartMedia's 2021 'iHeartCountry Festival Presented by Capital One'

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LiveXLive Media (NASDAQ: LIVX) announces its continued partnership with iHeartMedia for the 2021 iHeartCountry Festival, taking place on October 30, 2021. The festival features major Country artists like Toby Keith and Blake Shelton, hosted by Bobby Bones at the Frank Erwin Center in Austin, Texas. LiveXLive will stream the event globally, marking the third consecutive year of collaboration. With iHeartCountry reaching over 110 million listeners monthly, this event enhances brand visibility. General ticket sales begin on July 30, 2021, after an exclusive pre-sale for Capital One cardholders starting July 27, 2021.

Positive
  • Continuation of partnership with iHeartMedia enhances brand exposure.
  • Streaming the iHeartCountry Festival increases user engagement potential.
  • High-profile artist lineup may attract significant audience and revenue.
Negative
  • Dependence on partnerships for revenue generation increases business risk.
  • Potential operational challenges related to COVID-19 could impact live events.

NEW YORK, July 20, 2021 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today its continued partnership with iHeartMedia with the return of the 'iHeartCountry Festival Presented by Capital One' on Saturday, October 30, 2021. Now in its eighth year, the 2021 lineup of the festival will feature Country music's hottest artists including Toby Keith, Blake Shelton, Lee Brice, Jake Owen, Cole Swindell, Chase Rice, Little Big Town and Carly Pearce performing live at the Frank Erwin Center in Austin, Texas hosted once again by iHeartMedia's nationally-syndicated top on-air Country personality, Bobby Bones

LiveXLive will exclusively stream the main stage celebration for fans globally on livexlive.com and iHeartMedia's Country music radio stations will broadcast the event live in their local markets and on iHeartRadio.com. 

"LiveXLive is proud to continue our partnership with iHeartMedia," said Dermot McCormack, President of LiveXLive. "This year's iHeartCountry festival marks the return of live events, and with it comes our ability to bring the festivities to fans globally with livestreams for a third consecutive year. We are truly excited to treat our viewers to a night filled with amazing music featuring a stacked lineup of some of the industry's biggest talent."

"The iHeartCountry Festival is one of Country music's most-anticipated nights, and this year is especially exciting," said Rod Phillips, Executive Vice President of Programming for iHeartCountry. "Live music is back, and we can't wait to return to the Frank Erwin Center with this iconic lineup."

iHeartCountry has more than 150 Country stations across the U.S. reaching more than 110 million Country music listeners per month on broadcast alone, making it the largest Country broadcast radio group in America. The iHeartCountry Festival Presented by Capital One is part of iHeartMedia's roster of nationally-recognized events including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the nationwide iHeartRadio Jingle Ball Tour Presented by Capital One, iHeartRadio Fiesta Latina, iHeartRadio ALTer Ego, iHeartRadio Wango Tango and the iHeartRadio Podcast Awards.  

The iHeartCountry Festival Presented by Capital One is an iHeartMedia Production. Proud partners of this year's event include Capital One, Progressive® Insurance, Ram Trucks, St. Jude Children's Research Hospital®, Tito's Handmade Vodka, and Twisted Tea® Hard Iced Tea, with more to be announced. For more information visit iHeartRadio.com/countryfestival.

Capital One cardholders have exclusive access to special pre-sale tickets before the general public for 48 hours only beginning Tuesday, July 27th at 11 a.m. ET/10 a.m. CT through Thursday, July 29th at 11 a.m. ET/10 a.m. CT. Pre-sale information and tickets can be found at iHeartRadio.com/CapitalOne. Additionally, Capital One cardholders can add a Capital One Access Pass to their purchase to enjoy a VIP cardholder event at iHeartCountry Festival featuring an intimate performance by Lee Brice, as well as complimentary food and beverage, and more. Supplies are limited.

Tickets go on sale to the general public on Friday, July 30th at 1pm ET/12pm CT via TexasBoxOffice.com. Livestream broadcasting exclusively via Livexlive.com.

About LiveXLive Media Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by ''Live) is a global talent-first, interactive music, sports, and entertainment subscription platform delivering premium content and livestreams from the world's top artists. The Company has streamed over 1,800 artists since January 2020, a library featuring close to 30 million songs, 500 expertly curated radio stations, 235 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, an NFT business, and has created a valuable connection between brands, fans, and bands. LiveXLive Media's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, Custom Personalization Solutions, and PodcastOne, which generates more than 2.27 billion downloads per year and 300+ episodes distributed per week across a stable of hundreds of top podcasts. The combination of acquisitions and the expansion of products and franchises have secured LiveXLive as a top-rated music, entertainment and media services company. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, STIRR, Sling, and XUMO, in addition to its app, online website, and social channels. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in both broadcast and digital streaming radio as well as podcasting and audio ad tech and includes three segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit iHeartMedia.com for more company information.

About the Frank Erwin Center
Located in the heart of downtown Austin, the Frank Erwin Center has served Central Texans with the best in live entertainment, including concerts, theatrical performances, family shows and sporting events since 1977. The multi-purpose facility, which celebrated its 40th Anniversary in November 2017, is owned and operated by The University of Texas at Austin and serves as the home court for the Texas Longhorns Men's and Women's basketball teams.

About Capital One
At Capital One we're on a mission for our customers – bringing them great products, rewards, service, and access to unique and unforgettable experiences they are passionate about. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation and interaction to provide customers with products and services to meet their needs. Learn more at capitalone.com/access

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2021, filed with the U.S. Securities and Exchange Commission (the "SEC") on July 14, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
LiveXLive
aileen@livexlive.com 
917.842.9653

LiveXLive IR Contact:
ir@LiveXLive.com
310.601.2505

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/livexlive-to-exclusively-stream-iheartmedias-2021-iheartcountry-festival-presented-by-capital-one-301337117.html

SOURCE LiveXLive Media, Inc.

FAQ

What is the date of the 2021 iHeartCountry Festival by LiveXLive?

The 2021 iHeartCountry Festival is scheduled for October 30, 2021.

How can I watch the iHeartCountry Festival?

The iHeartCountry Festival will be streamed exclusively on livexlive.com.

When do general tickets for the iHeartCountry Festival go on sale?

General ticket sales for the festival start on July 30, 2021.

Which artists are performing at the iHeartCountry Festival 2021?

Artists include Toby Keith, Blake Shelton, and Carly Pearce among others.

What are the benefits for Capital One cardholders for the iHeartCountry Festival?

Capital One cardholders gain exclusive access to pre-sale tickets and VIP experiences.

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