LiveXLive "The Snubbys" A LiveXLive Franchise Hosted By Comedian Roast-Master Jeff Ross Garnered Over 1.3 Million Global Livestream Views And Honored Those Who Were Deserving But Are Not Receiving In Music Awards Season

Rhea-AI Summary

LiveXLive Media (Nasdaq: LIVX) successfully launched its original franchise, 'The Snubbys', on January 31, 2021, hosted by comedian Jeff Ross. The event celebrated artists like The Weeknd and Bad Bunny, achieving over 1.3 million global livestream views. Aimed at recognizing musicians overlooked in award nominations, 'The Snubbys' is set to expand with future shows during award seasons like The Golden Globes. The initiative highlights LiveXLive's commitment to engaging content, enhancing its position in the entertainment sector.

Positive

• Achieved over 1.3 million global livestream views for 'The Snubbys'.
• Plans to expand the franchise with future award shows, enhancing audience engagement.
• Showcased high-profile artists, bolstering the platform's reputation in music entertainment.

Negative

• None.

LOS ANGELES, Feb. 1, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), hosted the new original franchise show, "The Snubbys". The event aired on January 31, 2021 and highlighted recording artists who had an extraordinary 2020, like The Weeknd, Machine Gun Kelly, Bad Bunny, Selena Gomez and Luke Combs and garnered over 1.3 million global livestream views. These artists represent a few great talents who didn't get the recognition they deserved in certain upcoming music awards events.

The Weeknd tweeted "getting roasted by the 'roastmaster general' himself. Huge honor!"

The success of the event will lead LiveXLive to expand the franchise, focusing on other seasonal award shows including The Golden Globes and The Academy Awards®. Dates of these shows will be announced in the coming weeks.

The Inaugural Snubbys was hosted by comedian and roast-master extraordinaire Jeff Ross whose comedy bits were sublime and on the mark. The show celebrated awesome artists who through the year deserved meaningful recognition for their popular and critical successes in the music business but for reasons we don't understand were snubbed!

Created to right the numerous pop culture wrongs, 'The Snubbys' was a tongue in cheek approach, in classic Jeff Ross style.

"We all know the feeling of being forgotten or overlooked. Well musical superstars have feelings too and LiveXLive's "The Snubbys" gives them a pat on the back while simultaneously providing some much needed laughs for the fans. Like a summer camp for rock stars, we are giving away participation trophies," stated Jeff Ross, Comedian and "Roastmaster General".

"Being snubbed in the entertainment industry comes with the territory" stated LiveXLive's President, Dermot McCormack "Launching 'The Snubbys' as we head into Awards Season was a way to be self deprecating, have some fun and recognize some folks who we felt were truly deserving."

And The Weeknd himself got in on the fun with a retweet to Jeff Ross stating: "getting roasted by the 'roastmaster general' himself. Huge honor!"

One of the most talked-about artists to be snubbed, The Weeknd's snub shook the world as his song "Blinding Lights" has remained inescapable. Ross paid tribute in the best possible way, wearing a red suit jacket, all black ensemble, with bruises and bandages all over his face in homage to The Weeknd's album AFTER HOURS.

Selena Gomez and Justin Bieber couldn't avoid Jeff's gaze, with the comedian noting Selena's lack of nominations and pointing fun at Bieber's lack of R&B attention: "It's weird since R&B has been traditionally known for its white, Canadian pop singers!"

Jeff also gave Bad Bunny some major attention, considering his album YHLQMDLG was streamed over 8 billion times worldwide. Only getting nominated for Latin categories, Bad Bunny is shown serious love by the Roast-Master.

And of course, in typical Jeff Ross fashion, he performed a song dedicated to the art of snubbitry, reminding us that it's okay to try our best and still come up short.

The full show can be viewed here: The Snubbys

 The LiveXLive platform offers livestream concerts, festivals, music news, docu-reality series and interviews as well as on-demand audio and audio playlists and vodcasts/podcasts. In 2020, LiveXLive's library has garnered over 118 million views worldwide. LiveXLive has powered global pay-per-view and livestream hits with some of the world's most renowned talent, including Pitbull, Monsta X, Darius Rucker, Kygo, Jimmy Buffett, Zac Brown, Sofi Tukker, Darius Rucker, Hot Chelle Rae, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, and Champagne Drip.

About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1,800 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended September June 30, 2020, filed with the SEC on November 16, 2020, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
The Rose Group
Lyndadorf@therosegrp.com
424-645-4620

LiveXLive IR Contact:
310.601.2500
ir@LiveXLive.com

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SOURCE LiveXLive Media, Inc.

FAQ

What was the viewership for LiveXLive's 'The Snubbys' event?

The event garnered over 1.3 million global livestream views.

Who hosted the 'The Snubbys' event by LiveXLive?

The event was hosted by comedian Jeff Ross.

What artists were featured in 'The Snubbys' by LiveXLive?

Featured artists included The Weeknd, Machine Gun Kelly, and Bad Bunny.

When did LiveXLive launch 'The Snubbys'?

LiveXLive launched 'The Snubbys' on January 31, 2021.

What future plans does LiveXLive have for 'The Snubbys'?

LiveXLive plans to expand the franchise to include other seasonal award shows.