LiveXLive's 'The Snubbys: OscarsⓇ Edition' - A LiveXLive Franchise Hosted By Comedian Jeff Ross Delivers Double Digit Growth, Up 29% Compared To Series Premiere 'The Snubbys: Grammy Edition'
LiveXLive Media (Nasdaq: LIVX) reported a 29% increase in global livestream views for its franchise The Snubbys: Oscars® Edition, aired on April 23, 2021, compared to the premiere of The Snubbys: Grammy Edition. Hosted by Jeff Ross, the event featured tributes to stars like Tom Hanks and Jodi Foster. LiveXLive aims to expand the franchise to include other award shows, focusing on audience engagement in alternative entertainment content. The platform boasts over 150 million views across its offerings, affirming its growing presence in the digital entertainment industry.
- 29% increase in global livestream views for The Snubbys: Oscars Edition.
- Positive audience reception highlights demand for alternative entertainment.
- Commitment to expand franchise with more award show events.
- None.
LOS ANGELES, April 26, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, scored with its The Snubbys: Oscars® Edition as the original hit franchise saw double digit viewership increase, up
The Snubbys: Oscars® Edition, hosted by comedian and Roastmaster General Jeff Ross, aired on Friday, April 23, 2021, and paid tribute to some extraordinary talent, like Tom Hanks, Jodi Foster, and Spike Lee - who all deserved but did not receive Oscar nominations. It also featured a parody of the Oscars® "In Memoriam'' segment that highlighted those great film stars that have "snubbed death" this year. Filmed atop a double-decker sightseeing bus with a live audience and keyboardist, Ross explored why these wrongs occurred and treated fans to an epic sing-a-long about this year's #Snubbys honorees.
"Jeff Ross has once again delivered a stellar performance as host of The Snubbys," said LiveXLive's President, Dermot McCormack. "In a year when ratings for awards shows continue to slip, seeing The Snubbys viewership grow by double digits is a testament to Jeff's brilliance and our audiences' thirst for alternative entertainment content. We are excited to see what Jeff does for the Emmys."
The success of the event has LiveXLive committed to expanding the franchise even further, focusing on other seasonal award shows including the EmmysⓇ. Dates of these shows will be announced in the coming weeks.
The full show can be viewed here: The Snubbys: Oscars Edition
The LiveXLive platform offers livestream concerts, festivals, music news, docu-reality series and interviews as well as on-demand audio and audio playlists and vodcasts/podcasts. Ending fiscal year March 31, 2021, LiveXLive's library has garnered over 150 million views worldwide. LiveXLive has powered global pay-per-view and livestream hits with some of the world's most renowned talent including Billie Eilish, Billy Joel, Blake Shelton, BTS, Camila Cabello, Dua Lipa, Harry Styles, J Balvin, Jennifer Lopez, Justin Bieber, Madonna, Monsta X, Paul McCartney, Pitbull, Taylor Swift, Wiz Khalifa, and Yungblud.
LiveXLive's platform provides an end-to-end solution for artists and bands to go direct to consumer, monetize performances and digital touring, as well as sell merch, NFTs and reach new audiences across LiveXLive's apps, site and OTT channels on Amazon, Apple TV, DISH Sling, STIRR and Roku.
OSCAR(s)® is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences ("Academy"). LiveXLive is not affiliated with, nor endorsed by, the Academy.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1,800 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.
Forward-Looking Statements
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Press Contact:
The Rose Group
Lyndadorf@therosegrp.com
424-645-4620
LiveXLive IR Contact:
310.601.2505
ir@LiveXLive.com
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SOURCE LiveXLive Media, Inc.
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