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White Castle has announced a collaboration with Lionsgate to celebrate the release of the highly anticipated movie Borderlands, coming to theaters on August 9, 2024. Fans can look forward to -edition, Borderlands-themed retail and restaurant packaging featuring augmented reality (AR) experiences. This special packaging will be available on various White Castle Slider products and beverages, both in stores and restaurants across the U.S.
The packaging includes QR codes that unlock seven unique AR experiences, bringing the character Claptrap from Borderlands to life. This marks White Castle's largest film partnership to date, aiming to enhance the enjoyment of both White Castle and Borderlands fans.
Jamie Richardson, VP at White Castle, highlighted the collaboration as a way to bring extra fun to gaming and movie-watching experiences. The Borderlands franchise, known for its distinctive humor and art style, has garnered critical acclaim and a global fan base over the years.