White Castle partners with Lionsgate to celebrate the release of "Borderlands®," in theaters August 9
White Castle has announced a collaboration with Lionsgate to celebrate the release of the highly anticipated movie Borderlands, coming to theaters on August 9, 2024. Fans can look forward to -edition, Borderlands-themed retail and restaurant packaging featuring augmented reality (AR) experiences. This special packaging will be available on various White Castle Slider products and beverages, both in stores and restaurants across the U.S.
The packaging includes QR codes that unlock seven unique AR experiences, bringing the character Claptrap from Borderlands to life. This marks White Castle's largest film partnership to date, aiming to enhance the enjoyment of both White Castle and Borderlands fans.
Jamie Richardson, VP at White Castle, highlighted the collaboration as a way to bring extra fun to gaming and movie-watching experiences. The Borderlands franchise, known for its distinctive humor and art style, has garnered critical acclaim and a global fan base over the years.
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Borderlands-themed packaging that includes augmented reality experiences featuring Claptrap
In anticipation of the film's theatrical release on Aug. 9,
The movie-themed packaging includes unique QR codes that will allow anyone with a smartphone to enjoy seven different augmented reality (AR) experiences that bring Claptrap, a robot with attitude to spare, from planet
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"Just when you think there wasn't any room to improve Sliders, this collaboration with Borderlands is upping the ante by allowing Cravers across the country to bring this awesome franchise directly into Castles as well as into their own kitchens and dining rooms," said Jamie Richardson, vice president at
The award-winning Borderlands franchise, which has been lauded by critics and over the years, has built a passionate global fan base. Set in the frontier of a sci-fi universe, Borderlands is best known for Gearbox's blending of irreverent humor and characters with a unique art style, and co-operative four-player, genre-bending, loot-grabbing gameplay.
How the Immersive Augmented Reality Experience Works
To commemorate this epic collaboration,
Six-count packs of retail White Castle Sliders:
- Original
- Classic Cheese
- Jalapeño Cheese
Restaurant Sliders and beverages:
- The Crave Clutch (20 Sliders)
- Three different large soft drink cups
The movie Borderlands® and all related characters and elements are copyrights and trademarks of Lionsgate. Borderlands and the Borderlands logo are registered trademarks of Gearbox. All rights reserved.
About BORDERLANDS
Lilith (Cate Blanchett), an infamous bounty hunter with a mysterious past, reluctantly returns to her home,
About
About Lionsgate:
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
About Lionsgate Studios:
Lionsgate Studios (NASDAQ: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate Studios' bold and entrepreneurial culture.
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SOURCE White Castle System, Inc.
FAQ
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