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LG Electronics (LG) is a global innovator in technology and consumer electronics, with a focus on transforming into a Smart Life Solution Company. Recent organizational changes and strategic initiatives under CEO William Cho aim at maximizing organizational capabilities and business competitiveness. LG's core businesses include Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions, and Business Solutions, driving global revenue growth. The company is leveraging AI, cloud, and big data to enhance customer experiences and accelerate growth, focusing on Affectionate Intelligence to provide caring, empathetic services.
LG Electronics unveiled its 2025 business strategy, focusing on building structural competitiveness and accelerating qualitative growth. CEO William Cho highlighted the company's progress in subscription services and webOS-based business, which saw revenue rise over 75% YoY in 2024, approaching KRW 2 trillion.
The company plans to expand its platform-based services business by more than five times by 2030, aiming to account for 20% of total operating profit. The webOS-based advertising and content business exceeded its KRW 1 trillion revenue target last year.
LG is strengthening its B2B sector, particularly in HVAC, through the new LG Eco Solution Company. B2B revenue increased from 27% of total revenue in 2021 to 35% by end of last year, with a target of 45% by 2030. The company is also revamping its R&D portfolio, with over 75% focusing on strategic business technologies and future fields like quantum computing.
LG Electronics presented its vision for AI-powered customer experiences under the theme 'Life's Good 24/7 with Affectionate Intelligence' at the LG World Premiere event in Las Vegas, ahead of CES 2025. The company demonstrated its Affectionate Intelligence concept across home, mobility, and commercial spaces, focusing on personalized and empathetic AI interactions.
A significant highlight was the announcement of a strategic partnership with Microsoft to develop integrated AI services. The collaboration aims to combine LG's product expertise and customer insights with Microsoft's AI technology. Key initiatives include enhancing AI agents for various spaces using Microsoft's voice recognition and speech synthesis technologies in LG's Self-Driving AI Home Hub. The partnership extends to AI data centers, where LG's thermal management systems and chiller technologies will be utilized to improve energy efficiency.
LG Electronics announced strategic organizational changes to accelerate its 'Future Vision 2030' strategy. The company is restructuring into four main divisions: Home Appliance Solution (HS), Media Entertainment Solution (MS), Vehicle Solution (VS), and Eco Solution (ES) Companies. The restructuring aims to maximize business potential, strengthen platform-based services, and accelerate B2B initiatives. A notable change includes establishing the ES Company to focus on HVAC business growth. The company is also integrating display-based operations and relocating growth engines to create better synergies. All changes take effect December 1, with promotions effective January 1.
LG Electronics is making a USD 10 million investment in the newly established USD 130 million Alpha Intelligence Fund (AIF) by SBVA, focusing on AI and deep tech startups. This move is part of LG's strategy to transform into a 'Smart Life Solutions' company by securing innovative technologies for key growth engines. LG aims to:
- Expand cooperation with innovative startups
- Secure future technologies
- Strengthen networking with global companies
- Discover strategic investment opportunities
LG has also recently acquired an 80% stake in Athom, a smart home platform company, and invested USD 60 million in Bear Robotics, an AI-based autonomous service robot startup. Through LG NOVA, the company continues to nurture startups in digital healthcare, clean tech, and AI sectors.
LG Electronics is advancing its smart factory solutions business by integrating AI and digital transformation with its 66-year manufacturing expertise. The company's Production engineering Research Institute (PRI) is now offering services to external clients, including production consulting and system development. LG anticipates securing orders worth approximately KRW 200 billion from external clients in its inaugural year.
LG aims to develop this business into a multi-trillion KRW enterprise by 2030. The company's competitive edge lies in its vast manufacturing data (770 TB) and over 1,000 patents related to smart factory solutions. LG's comprehensive solutions cover factory planning, design, construction, and operation, leveraging technologies like Digital Twin, Autonomous Mobile Robots, and Generative AI.
LG Electronics (LG) has acquired an 80% stake in the Netherlands-based smart home platform company Athom, with plans to acquire the remaining 20% over the next three years. This strategic acquisition aims to enhance LG's smart home ecosystem by integrating Athom's extensive connectivity with LG's ThinQ AI platform. The integration will enable AI-driven home innovations, offering personalized environment solutions by understanding customer usage patterns. Athom, known for its 'Homey' smart home hub, connects over 50,000 devices and has a loyal customer base in multiple countries. The acquisition will allow LG to incorporate third-party devices and services, significantly advancing its AI home business and aiming to become a 'Smart Life Solution Company.' The move aligns with LG's transition from a hardware-focused to a software-based platform business, following similar strategic investments such as the acquisition of Alphonso for its webOS platform.
LG Electronics' CEO, William Cho, is on a strategic visit to the U.S. to enhance AI initiatives. Cho aims to attract top AI talent, communicate with investors, and attend the MS CEO Summit to accelerate AI integration across LG's business sectors. LG focuses on AI, cloud, and big data as new growth opportunities, transitioning to a 'Smart Life Solution Company'. Cho plans to broaden LG's business portfolio, engage in AI development, and leverage its 700 million customer touchpoints for AI progression and customer experience enhancement.