LifeVantage Appoints Cindy Latham to Board of Directors
LifeVantage Corporation (Nasdaq: LFVN) announced the appointment of Cindy Latham to its Board of Directors, bringing over 30 years of experience in global marketing and product development in the direct selling sector. Chairman Garry Mauro applauded her proven leadership and industry expertise, indicating a positive outlook for company growth. Latham expressed her commitment to leveraging LifeVantage's brand strength to develop new strategies. Her past roles include Chief Marketing Officer at Plexus Worldwide and Senior Vice President at Shaklee Corporation.
- Cindy Latham's appointment adds over 30 years of marketing experience, potentially driving growth.
- Her history of leading successful branding strategies may positively influence LifeVantage's market positioning.
- None.
SALT LAKE CITY, Feb. 17, 2022 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN) today announced the appointment of Cindy Latham to the Company's Board of Directors. Latham is a senior-level marketing executive with over 30 years of experience leading global marketing, research and development, and product teams in direct selling organizations.
Garry Mauro, Chairman, said of the appointment: "We are delighted to welcome Cindy to the LifeVantage Board. She is a proven leader with outstanding industry experience and a strong track record of driving growth.”
“It’s an honor to join the Board at this time, to help shape new strategies and tactics that leverage the incredible power of the LifeVantage brand across a global network of distributors and customers,” said Latham. “With a talented leadership team, strong foundation and unique product platform, the Company is well positioned for growth.”
About Cindy Latham
Cindy currently serves as Executive Marketing Consultant at Latham Consulting Services, a strategic marketing consulting firm. She has over 30 years of experience leading global marketing, research and development, and product teams in direct selling organizations. Prior to Latham Consulting Services, Cindy served as Chief Marketing Officer at Plexus Worldwide, where she developed the branding strategy and led the full rebranding of the company. She also built an award-winning marketing, research and development organization and drove significant revenue growth. Her previous experience includes 17 years at Shaklee Corporation, most recently as Senior Vice President of Global Marketing, where she was responsible for marketing, new product development, corporate branding, market research, creative services, business development, and environmental and sustainability initiatives.
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN) is a pioneer in nutrigenomics, the study of how nutrition and naturally occurring compounds affect human genes to support good health. The Company engages in the identification, research, development, formulation and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath & body, and targeted relief products. The Company’s line of scientifically-validated dietary supplements includes its flagship Protandim® family of products, LifeVantage® Omega+™, ProBio™, and Daily Wellness™ dietary supplements, TrueScience® is the Company's line of skin, hair, bath & body, and targeted relief products. The Company also markets and sells Petandim®, its companion pet supplement formulated to combat oxidative stress in dogs, Axio® its nootropic energy drink mixes, and PhysIQ™, its smart weight management system. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.
Investor Relations Contact:
Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com
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