loanDepot Launches "Home Means Everything" Campaign, Highlighting Transformational Customer Stories in Their Own Voices
loanDepot (NYSE: LDI) has launched its new 'Home Means Everything' brand campaign, showcasing real customer stories about their homeownership journeys. The campaign will be distributed across various platforms, including social media, Connected TV, and YouTube, featuring mid-form videos supported by dedicated landing pages with educational resources. Each landing page allows users to explore detailed stories and connect with loanDepot's team. The first story features a U.S. Navy Veteran and his wife, demonstrating how loanDepot assisted them in their homeownership process.
loanDepot (NYSE: LDI) ha lanciato la sua nuova campagna brand 'Home Means Everything', che mette in mostra storie vere di clienti riguardo i loro percorsi di proprietà della casa. La campagna sarà distribuita su varie piattaforme, inclusi social media, TV connessa e YouTube, presentando video di media lunghezza supportati da pagine di atterraggio dedicate con risorse educative. Ogni pagina di atterraggio consente agli utenti di esplorare storie dettagliate e di connettersi con il team di loanDepot. La prima storia presenta un veterano della Marina degli Stati Uniti e sua moglie, dimostrando come loanDepot li abbia assistiti nel loro processo di acquisto della casa.
loanDepot (NYSE: LDI) ha lanzado su nueva campaña de marca 'Home Means Everything', que muestra historias reales de clientes sobre sus trayectorias de propiedad de vivienda. La campaña se distribuirá en varias plataformas, incluidos redes sociales, televisión conectada y YouTube, con videos de formato medio apoyados por páginas de aterrizaje dedicadas con recursos educativos. Cada página de aterrizaje permite a los usuarios explorar historias detalladas y conectarse con el equipo de loanDepot. La primera historia presenta a un veterano de la Marina de EE. UU. y su esposa, demostrando cómo loanDepot los ayudó en su proceso de propiedad de vivienda.
loanDepot (NYSE: LDI)는 'Home Means Everything'라는 새로운 브랜드 캠페인을 시작했습니다. 이 캠페인은 고객들이 집 소유의 여정에 대한 실제 이야기를 보여줍니다. 캠페인은 소셜 미디어, 연결 TV 및 YouTube를 포함한 여러 플랫폼에서 배포되며, 교육 자료가 포함된 전용 랜딩 페이지를 지원하는 중형 포맷 비디오가 특징입니다. 각 랜딩 페이지는 사용자가 자세한 이야기를 탐색하고 loanDepot 팀과 연결할 수 있도록 합니다. 첫 번째 이야기는 미국 해군 퇴역군인과 그의 아내를 주인공으로 하여, loanDepot가 그들의 주택 소유 과정에서 어떻게 도움을 주었는지를 보여줍니다.
loanDepot (NYSE: LDI) a lancé sa nouvelle campagne de marque 'Home Means Everything', mettant en avant des histoires authentiques de clients sur leurs parcours d'accession à la propriété. La campagne sera diffusée sur diverses plateformes, y compris les réseaux sociaux, la télévision connectée et YouTube, avec des vidéos de format moyen soutenues par des pages d'atterrissage dédiées contenant des ressources éducatives. Chaque page d'atterrissage permet aux utilisateurs d'explorer des histoires détaillées et de se connecter avec l'équipe de loanDepot. La première histoire présente un vétéran de la Marine américaine et sa femme, illustrant comment loanDepot les a aidés dans leur processus d'accession à la propriété.
loanDepot (NYSE: LDI) hat seine neue Marken-Kampagne 'Home Means Everything' gestartet, die echte Kundengeschichten über ihre Erfahrungen beim Hausbesitz präsentiert. Die Kampagne wird über verschiedene Plattformen verbreitet, darunter soziale Medien, vernetzte Fernseher und YouTube, und umfasst mittellange Videos, die durch spezielle Landing Pages mit Bildungsressourcen unterstützt werden. Jede Landing Page ermöglicht es den Nutzern, detaillierte Geschichten zu erkunden und mit dem Team von loanDepot in Kontakt zu treten. Die erste Geschichte zeigt einen Veteranen der US Navy und seine Frau und demonstriert, wie loanDepot ihnen beim Erwerb ihres Eigenheims geholfen hat.
- Strategic brand positioning through customer testimonials enhancing market visibility
- Multi-channel marketing approach across social media, Connected TV, and YouTube
- Integration of educational resources with marketing content to drive customer engagement
- None.
Celebrates the company’s impact as a lifetime partner to its customers
“At loanDepot, we have always known that home is more than a place—it means everything,” said loanDepot Chief Marketing Officer Alec Hanson. “The Home Means Everything campaign captures the heart of what we do, highlighting the transformational stories that remind us why homeownership is so meaningful. These are stories of empowerment, lives changed, and dreams realized—made possible through the hard work and dedication of everyone at loanDepot.”
Rooted in loanDepot’s commitment to empowering homeowners and aspiring buyers, Home Means Everything underscores the dedication of loanDepot’s teams in helping customers achieve their financial and homeownership goals. The campaign features real customer stories shared across various platforms, including owned and paid social media, Connected TV, and YouTube. Each mid-form video is supported by a dedicated landing page where users can dive deeper into the story, explore educational resources to support their goals, and connect with loanDepot’s team.
“Through this campaign, we aim to inspire families who may feel that homeownership or achieving financial wellness is out of reach, showing them that options do exist—and we’re here to help,” added Hanson. “From sales to servicing, our team is here to support our customers at every step of their journey.”
The first story in this series introduces a
About loanDepot
At loanDepot (NYSE: LDI), we know home means everything. That’s why we are on a mission to support homeowners with a suite of products and services that fuel the American Dream. Our portfolio of digital-first home purchase, home refinance and home equity lending products make homeownership more accessible, achievable, and rewarding, especially for the increasingly diverse communities of first-time homebuyers we serve. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217492160/en/
Media Contact:
Jonathan Fine
VP, Public Relations
(781) 248-3963
jfine@loandepot.com
Source: loanDepot, Inc.
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