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Lucid Motors Opens First Retail Studio in the State of Colorado, the Denver Studio at Cherry Creek Shopping Center

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Lucid Group announced the opening of its first retail Studio in Colorado at the Cherry Creek Shopping Center on June 18, 2022. This marks the 27th Studio and service center in North America for Lucid. The new location aims to bolster electric vehicle sales in the region, aligning with Colorado's electrification plans. The Studio offers a luxury customer experience, including a 4K VR configurator for vehicle personalization. Lucid continues to expand its presence in North America and globally, enhancing customer engagement through both in-person and virtual interactions.

Positive
  • Opening of the first Studio in Colorado, enhancing brand presence in North America.
  • Total of 27 Studio and service centers established in North America.
  • Interactive customer experience through 4K VR configurator for vehicle personalization.
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Denver Grand Opening to take place on Saturday, June 18 at 10 a.m. MDT.

NEWARK, Calif., June 17, 2022 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), setting new standards with the longest range, fastest charging electric car on the market, today announced the official opening of its first Studio location in Denver, CO at the Cherry Creek Shopping Center. This Studio opening marks 27 Studio and service center locations open in North America. The Lucid Studio in Cherry Creek will be open to the public starting on Saturday, June 18.

"The state of Colorado's ambitious plans to support the acceleration of widespread electrification closely align with our mission to inspire the adoption of electric vehicles," said Zak Edson, Lucid's Vice President of Sales and Service. "The new Lucid Studio in Cherry Creek will provide excellent exposure to the Lucid Air in an area quickly growing in electric vehicle sales."

Studio Experience

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer's preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company's unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid's Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

Virtual Tour

For those customers who aren't able to visit a Lucid Studio, there is Lucid Studio Live, a private virtual tour that lets customers browse and build their dream car with the guidance of a Lucid team member. Each one-to-one appointment allows plenty of time for questions and offers an incredible 360° look at Lucid Air. Customers can see everything from views inside the cabin, into the trunk and frunk, to outside and even above the vehicle—all set in their choice of iconic California backdrops. From there, customers can save a favorite design configuration to their Lucid account if they wish.

Future Studio & Service Centers

Additional locations will continue to open as Lucid expands its presence in North America and globally. Customers can visit during normal business hours or can book a personal appointment by contacting the Lucid team at lucidmotors.com/contact. They can always start exploring the Lucid Air through the "Design Yours" Configurator.

About Lucid Group

Lucid's mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company's first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Underpinned by race-proven battery technology and proprietary powertrains developed entirely in-house, Lucid Air was named the 2022 MotorTrend Car of the Year®. The Lucid Air Grand Touring features an official EPA estimated 516 miles of range or 1,050 horsepower. Customer deliveries of Lucid Air, which is produced at Lucid's new factory in Casa Grande, Arizona, are underway.

Media Contact

media@lucidmotors.com

Trademarks

This communication contains trademarks, service marks, trade names and copyrights of Lucid Group, Inc. and its subsidiaries and other companies, which are the property of their respective owners.

Forward-Looking Statements

This communication includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "expect," "anticipate," "believe," "seek," "target," "continue," "could," "may," "might," "possible," "potential," "predict" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding plans and expectations regarding the new Lucid Studio in Cherry Creek, expectations regarding studio experience, including in-person and virtual customer experiences, plans regarding future openings of new Studios and Service Centers, including planned locations, and the promise of Lucid's technology. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Lucid's management. These forward-looking statements are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ from these forward-looking statements. Many actual events and circumstances are beyond the control of Lucid. These forward-looking statements are subject to a number of risks and uncertainties, including those factors discussed under the heading "Risk Factors" in Part II, Item 1A of Lucid's Quarterly Report on Form 10-Q for the quarter ended March 31, 2022, as well as other documents Lucid has filed or will file with the Securities and Exchange Commission. If any of these risks materialize or Lucid's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Lucid presently does not know or that Lucid currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Lucid's expectations, plans or forecasts of future events and views as of the date of this communication. Lucid anticipates that subsequent events and developments will cause Lucid's assessments to change. However, while Lucid may elect to update these forward-looking statements at some point in the future, Lucid specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements. 

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SOURCE Lucid Motors

FAQ

What date did Lucid Motors open its Denver Studio?

Lucid Motors opened its Denver Studio on June 18, 2022.

Where is the new Lucid Studio located?

The new Lucid Studio is located at the Cherry Creek Shopping Center in Denver, Colorado.

How many Studio locations does Lucid currently operate in North America?

Lucid currently operates 27 Studio and service center locations in North America.

What unique features does the Lucid Studio offer?

The Lucid Studio offers a digitally oriented luxury experience, including a 4K VR configurator for vehicle personalization.

What is Lucid's focus with the new Studio in Denver?

Lucid's focus with the new Studio is to inspire electric vehicle adoption and enhance exposure to the Lucid Air in a growing market.

Lucid Group, Inc.

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