Lucid Air Shows Its Darker Side with Introduction of New "Stealth Look"
Lucid Group, Inc. (NASDAQ: LCID) has introduced the Stealth Look for its Lucid Air, a new optional exterior design that emphasizes a darker and sportier aesthetic. Making its debut at the Monterey Car Week on August 17, 2022, the Stealth Look is available for the Air Grand Touring Performance, Air Grand Touring, and Air Touring models.
Priced at $6,000 USD, it includes enhancements to 35 exterior components, such as mirror caps and lower body trim. The design can be configured starting August 10, 2022, using the "Design Yours" tool on Lucid's website.
- Introduction of the Stealth Look enhances the Lucid Air's appeal with a sporty design option.
- Stealth Look adds value with 35 redesigned exterior components, improving aesthetics.
- Potential for increased customer interest due to unique customization options.
- The premium price of $6,000 may limit accessibility for some potential buyers.
- Dependence on the timing of rollouts and consumer acceptance of new design options.
The Stealth Look for Lucid Air makes its public debut during Monterey Car Week at Motorlux on Wednesday, August 17
NEWARK, Calif., Aug. 8, 2022 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), setting new standards with the longest-range, fastest-charging electric car on the market with the award-winning Lucid Air, today announced Stealth Look, a new optional exterior design theme for Lucid Air with a darker and overtly sporting personality.
"From its inception, Lucid Air was designed for two distinct looks that reflect the duality of its personality: standard Platinum Look, which highlights its luxurious nature; and now Stealth Look, which is simultaneously assertive yet under-the-radar," said Derek Jenkins, SVP of Design and Brand, Lucid Group.
"Lucid Air is undeniably one of the highest-performance vehicles on the road as exemplified by the Air Grand Touring Performance, with 1,050 horsepower, which secured the title of fastest production car in the Hillclimb Timed Shootout at this year's Goodwood Festival of Speed. The sinister style of Stealth Look is a perfect complement."
Turning to the Darker Side
Stealth Look will be available as an option for Air Grand Touring Performance, Air Grand Touring, and Air Touring.
Stealth Look darkly redefines the nature of Lucid Air, with changes to 35 components on the exterior of the vehicle – with dramatic effect. Among the most immediately visible changes, Air's mirror caps and distinctive cantrails framing the Glass Canopy roof feature a darker Stealth finish. Elements of the lower body trim, as well as the trim around the Intelligent Micro Lens Array headlights and one-piece blade taillights also feature the new darker Stealth Satin finish.
With Stealth Look, many exterior components that would otherwise be finished in platinum instead feature a dark Stealth Polished finish, reminiscent of the spéculaire black polishing technique employed in fine horology and jewelry. These include the front nose blade, C-pillar flags, and lower door and fascia trim. Elsewhere, Stealth Look adds black gloss and satin graphite accents to further enhance the sharpened appearance.
Stealth Look also includes unique wheel designs and finishes for each wheel size (wheel size availability depends on Air model variant):
- 21-inch Aero Sport Stealth wheels, with satin black wheel inserts
- 20-inch Aero Lite Stealth wheels, with satin black wheel inserts
Stealth Look can be paired with the full palette of exterior colors: Stellar White, Infinite Black, Cosmos Silver, Quantum Grey, and Zenith Red.
Stealth Look is priced at
Virtual Tour
Customers will be able to configure a Lucid Air with Stealth Look using the "Design Yours" Configurator starting Wednesday, August 10. Customers can also utilize Lucid Studio Live, a private virtual tour that lets customers browse and build their dream car with the guidance of a Lucid team member. Each one-to-one tour allows plenty of time for questions and offers an incredible 360° look at Lucid Air. Customers can see everything from views inside the cabin, into the trunk and frunk, to outside, and even above the vehicle—all set in their choice of iconic California backdrops. From there, customers can save a favorite design configuration to their Lucid account if they wish.
Customers interested in Lucid Studio Live can reach out to sales@lucidmotors.com to schedule their private virtual tour.
About Lucid Group
Lucid's mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company's first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Underpinned by race-proven battery technology and proprietary powertrains developed entirely in-house, Lucid Air was named the 2022 MotorTrend Car of the Year®. The Lucid Air Grand Touring features an official EPA estimated 516 miles of range or 1,050 horsepower. Deliveries of Lucid Air, which is produced at Lucid's factory in Casa Grande, Arizona, are currently underway to U.S. customers.
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Forward-Looking Statements
This communication includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "shall," "expect," "anticipate," "believe," "seek," "target," "continue," "could," "may," "might," "possible," "potential," "predict" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding plans and expectations with respect to timing, availability, specifications and pricing of the Stealth Look option, expectations regarding studio experience, and the promise of Lucid's technology. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Lucid's management. These forward-looking statements are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ from these forward-looking statements. Many actual events and circumstances are beyond the control of Lucid. These forward-looking statements are subject to a number of risks and uncertainties, including those factors discussed under the heading "Risk Factors" in Part II, Item 1A of Lucid's Quarterly Report on Form 10-Q for the quarter ended June 30, 2022, as well as other documents Lucid has filed or will file with the Securities and Exchange Commission. If any of these risks materialize or Lucid's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Lucid currently does not know or that Lucid currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Lucid's expectations, plans or forecasts of future events and views as of the date of this communication. Lucid anticipates that subsequent events and developments will cause Lucid's assessments to change. However, while Lucid may elect to update these forward-looking statements at some point in the future, Lucid specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.
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SOURCE Lucid Group
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