Victoria's Secret Announces Return Of Swim In Stores
Victoria's Secret has relaunched its Swim collection, now available online and in select stores from February 16, 2021. The assortment features both new and classic styles, including high-waisted bikinis, one-pieces, and asymmetric shapes. Prices start at $49, with sizes ranging from 32A to 38DDD and XS to XL. The collection incorporates modern bra technology for better fit. Alongside its Swim line, the retailer will also carry swimwear from various brands, enhancing its overall offerings.
- Return of Swim collection expected to boost sales.
- Diverse styles and price points appealing to a wider audience.
- Integration of modern bra technology in swimwear enhances fit.
- None.
NEW YORK, Feb. 16, 2021 /PRNewswire/ -- The Swim collection at Victoria's Secret is back and better than ever, available online and returning to select stores.
The expanded assortment features the brand's heritage styles you know and love plus all new shapes and fashion pieces.
The Mix and Match collection lets you be your own stylist, with a variety of styles, patterns and colors for a look that's uniquely you. You'll also find fun updates on classic silhouettes like the string bikini, glamorous one-pieces, and must-have fashion styles showcasing shine straps and gold 'V' hardware details.
Styles include high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics like side-tie bikini and hipster cut. Halter, bandeau, scoop neck, cap sleeve and more will be featured throughout the collections.
The modern bra technology that Victoria's Secret is known for throughout iconic bra collections can also now be found across the swim assortment for a seamless go-to fit.
Suits starting at
In addition to Victoria's Secret Swim, a select assortment of the world's best swimwear brands, including female founded Ayra, Baobab, For Love & Lemons (exclusive to VS), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A and more will be available at VictoriasSecret.com.
Inspired by favorite seaside destinations, the Swim campaign features Paloma Elsesser, Jill Kortleve, Imaan Hammam, and Taylor Hill and highlights each model's individuality and personal style.
Look out for the 2021 Swim magalog hitting mailboxes March 1.
#VSswim @VictoriasSecret
Stay Connected:
Victoria's Secret: https://www.victoriassecret.com/swimwear
Instagram: https://www.instagram.com/victoriassecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
Tik Tok: https://www.tiktok.com@victoriassecret
For the latest Victoria's Secret Swim press information & images visit: https://vspressroom.com
About Victoria's Secret: Victoria's Secret is the leading specialty retailer of bras, panties, lingerie, pajamas and beauty products with prestige fragrances and body care. A business of L Brands, Inc. (NYSE: LB), Victoria's Secret serves customers at nearly 1,400 Victoria's Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime.
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SOURCE Victoria's Secret
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