Kyocera and SHISEIDO Develop the World’s First-Ever*1 Cosmetic Face Powder Using Kyocera’s “Kyoto Opal”

Rhea-AI Summary

KYOCERA Corporation and SHISEIDO Company have collaborated on a new cosmetic product, The Luminizing Face Enhancer, featuring Precious Opal Powder. Set to launch in July 2022, this innovative face enhancer incorporates Kyocera's Kyoto Opal, marking the first use of synthetic opals in cosmetics. Developed after more than a decade of joint research, the product promises a unique 360-degree glow. Kyocera aims to enrich lives with its eco-friendly gemstone synthesis technology, continuing its commitment to beauty and innovation.

Positive

• Introduction of innovative cosmetic product, 'The Luminizing Face Enhancer'.
• Collaboration with SHISEIDO enhances brand visibility and product credibility.
• First use of synthetic opals in cosmetics could create new market opportunities.
• Over 10 years of research indicates a commitment to product development and quality.
• Potential for increased sales revenue through the luxury cosmetics segment.

Negative

• None.

”The Luminizing Face Enhancer” uses powdered nature-identical opal for a 360-degree glow, incorporating over 10 years of joint research

KYOTO, Japan--(BUSINESS WIRE)-- KYOCERA Corporation (President: Hideo Tanimoto) and SHISEIDO Company announced development of the “Precious Opal Powder” for use in “The Luminizing Face Enhancer” to be released by Shiseido Co., Ltd.’s global luxury brand Clé de Peau Beauté in July 2022. Precious Opal Powder uses Kyocera’s "Kyoto Opal," and this is the first time the artificial gemstones will be used in a cosmetic solution.

Kyoto Opal Rough Stone (Photo: Business Wire)

“The Luminizing Face Enhancer” has 360-degree radiance due to the unique play of color of Kyocera’s Kyoto Opal technology^*2, giving wearers a lustrous shine as if wearing jewels on their face. It is the result of over 10 years of joint research between Kyocera and Clé de Peau Beauté to develop a new fine powder Kyoto Opal suitable for cosmetics called “Precious Opal Powder.”

The Clé de Peau Beauté brand will introduce a new face color, “The Luminizing Face Enhancer”, which will be updated with Precious Opal Powder, starting in July.

Development of Kyoto Opal for Cosmetic Use

Developed in 1990, Kyoto Opal is a synthetic opal material created by Kyocera using the company’s unique gemstone synthesis technology on silica particles identical to natural opal. The internal structure is the same as that of natural opal, but it enables processing into various shapes by overcoming natural gems’ inherent fragility and brittleness, which tend to split and crack. As a result, Kyoto Opal gems can be cut into diverse shapes.

This time, SHISEIDO recognized the brilliance of the Kyoto Opal without precedent in its global luxury brand Clé de Peau Beauté which is constantly evolving by incorporating the latest research results, and has been conducting R & D with the company for 10 years with the aim of adopting it in the product. In the process, Kyoto Opal, which is the most suitable for cosmetics, was newly developed. By pulverizing the powder and using it as fine particles, we succeeded in developing Precious Opal Powder, which has a variety of sparkle brought about by opal's unique structural color effect.

Kyocera will continue to develop and manufacture “jewels that enrich the heart of humanity,” based on the vision of Kyocera’s founder, Kazuo Inamori, and add color to people's lives through its unique, eco-friendly gemstone synthesis technology.

*1 As a case, Kyoto Opal is used as a face powder. (As of 15th July, 2022, Kyocera's research)
*2 An optical effect characteristic of opals in which the color of a patch changes depending on the viewing angle.

About KYOCERA

Kyocera Corporation (TOKYO:6971, https://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and integrating them with other technologies, Kyocera has become a leading supplier of industrial and automotive components, semiconductor packages, electronic devices, smart energy systems, printers, copiers, and mobile phones. During the year ended March 31, 2022, the company’s consolidated sales revenue totaled 1.8 trillion yen (approx. US$15.1 billion). Kyocera is ranked #665 on Forbes magazine’s 2022 “Global 2000” list of the world’s largest publicly traded companies, and has been named by The Wall Street Journal among “The World’s 100 Most Sustainably Managed Companies.”

About Clé de Peau Beauté

Clé de Peau Beauté, the global luxury brand from Shiseido Co., Ltd., was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté means the key to skin’s beauty. The philosophy of the brand is to unlock the power of a woman’s radiance by harnessing makeup technologies and advanced skincare from around the world. Forever guided by an exquisite aesthetic sensibility and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within. Available in 23 countries and regions worldwide .¹

¹ As of July 2022.

Click here for information on sales area of Clé de Peau Beauté. https://www.cledepeau-beaute.com/

View source version on businesswire.com: https://www.businesswire.com/news/home/20220713005396/en/

KYOCERA Corporation (Japan) Corporate Communications

Head Office TEL: +81-(0)75-604-3416

E-mail: webmaster.pressgl@kyocera.jp

Source: KYOCERA Corporation

FAQ

What is the new product launched by KYOCERA and SHISEIDO?

The new product is 'The Luminizing Face Enhancer', featuring Precious Opal Powder.

When will 'The Luminizing Face Enhancer' be available?

'The Luminizing Face Enhancer' will be released in July 2022.

What technology is used in the new cosmetic product?

The product uses Kyoto Opal, a synthetic opal developed by Kyocera.

What is the significance of Precious Opal Powder in cosmetics?

It represents the first use of artificial gemstones in cosmetics, enhancing their appeal.

How long did the research and development for the product take?

The development included over 10 years of joint research between Kyocera and SHISEIDO.