Wrangler® Launches Global Campaign, “Good Mornings Make for Better Days,” Celebrating Starting the Day off Right
Wrangler®, the iconic denim brand, is launching its first new global advertising campaign since 2021, titled 'Good Mornings Make for Better Days'. Directed by Emmy-winning Jake Scott, the campaign celebrates early risers who start their day with optimism and readiness. The ad will debut on September 15 during NBC Sunday Night Football and will be featured across TV, streaming video, social media, and audio platforms.
The campaign, created in-house by Wrangler's marketing team, builds on the brand's 'For the Ride of Life' series. It showcases a diverse cast wearing both vintage and new Wrangler styles, set in a traditional American diner. The soundtrack revives the 1970s hit 'Jeans On' by David Dundas. This global campaign marks Wrangler's return to national broadcast and will be seen across North America and key European markets.
Wrangler®, l'iconico brand di denim, sta lanciando la sua prima nuova campagna pubblicitaria globale dal 2021, intitolata 'Le Buone Mattine Fanno Migliori Giorni'. Diretta dal vincitore di un Emmy Jake Scott, la campagna celebra i mattinieri che iniziano la loro giornata con ottimismo e prontezza. La pubblicità debutterà il 15 settembre durante il Sunday Night Football di NBC e sarà presente su TV, video in streaming, social media e piattaforme audio.
La campagna, creata internamente dal team di marketing di Wrangler, si basa sulla serie 'Per il Viaggio della Vita' del brand. Mostra un cast diversificato che indossa stili Wrangler sia vintage che nuovi, ambientato in un tradizionale diner americano. La colonna sonora riporta in vita il successo degli anni '70 'Jeans On' di David Dundas. Questa campagna globale segna il ritorno di Wrangler alla trasmissione nazionale e sarà visibile in tutta l'America del Nord e nei principali mercati europei.
Wrangler®, la icónica marca de denim, está lanzando su primera nueva campaña publicitaria global desde 2021, titulada 'Las Buenas Mañanas Hacen Mejores Días'. Dirigida por el ganador de un Emmy Jake Scott, la campaña celebra a los madrugadores que comienzan su día con optimismo y disposición. El anuncio debutará el 15 de septiembre durante el Sunday Night Football de NBC y estará presente en TV, videos en streaming, redes sociales y plataformas de audio.
La campaña, creada internamente por el equipo de marketing de Wrangler, se basa en la serie 'Por el Viaje de la Vida' de la marca. Muestra un elenco diverso luciendo tanto estilos vintage como nuevos de Wrangler, ambientado en un tradicional diner americano. La banda sonora revive el éxito de los años 70 'Jeans On' de David Dundas. Esta campaña global marca el regreso de Wrangler a la transmisión nacional y será vista en toda América del Norte y en los principales mercados europeos.
Wrangler®, 상징적인 데님 브랜드가 2021년 이후 첫 번째 글로벌 광고 캠페인인 '좋은 아침은 더 나은 하루를 만든다'를 런칭합니다. 에미상을 수상한 제이크 스콧이 감독한 이 캠페인은 긍정적이고 준비된 마음으로 하루를 시작하는 조기 기상자들을 축하합니다. 광고는 9월 15일 NBC 일요일 밤 풋볼 중에 처음 공개되며 TV, 스트리밍 비디오, 소셜 미디어 및 오디오 플랫폼에서 선보일 예정입니다.
이 캠페인은 Wrangler 마케팅 팀이 내부적으로 제작하였으며, 브랜드의 '인생의 여정을 위해' 시리즈를 기반으로 하고 있습니다. 전통적인 미국 다이너에서 빈티지와 새로운 Wrangler 스타일을 착용한 다양한 출연진을 선보입니다. 사운드트랙은 데이비드 던다스의 1970년대 히트곡 'Jeans On'을 사용합니다. 이 글로벌 캠페인은 Wrangler의 국가 방송 복귀를 의미하며, 북미와 주요 유럽 시장에서 볼 수 있습니다.
Wrangler®, la marque de denim emblématique, lance sa première nouvelle campagne publicitaire mondiale depuis 2021, intitulée 'Les Bonnes Matinées Mènent à de Meilleurs Jours'. Réalisée par Jake Scott, lauréat d'un Emmy, la campagne célèbre les lève-tôt qui commencent leur journée avec optimisme et préparation. La publicité sera diffusée pour la première fois le 15 septembre pendant le Sunday Night Football de NBC et sera présente à la télévision, en streaming, sur les réseaux sociaux et sur des plateformes audio.
La campagne, créée en interne par l'équipe marketing de Wrangler, s'appuie sur la série 'Pour le Voyage de la Vie' de la marque. Elle met en avant un casting diversifié portant des styles Wrangler vintage et nouveaux, dans un diner américain traditionnel. La bande sonore ressuscite le succès des années 1970 'Jeans On' de David Dundas. Cette campagne mondiale marque le retour de Wrangler à la diffusion nationale et sera visible en Amérique du Nord ainsi que sur les principaux marchés européens.
Wrangler®, die ikonische Denim-Marke, startet ihre erste neue globale Werbekampagne seit 2021 mit dem Titel 'Gute Morgen machen bessere Tage'. Regie führte der Emmy-Gewinner Jake Scott, der in der Kampagne Frühaufsteher feiert, die ihren Tag mit Optimismus und Bereitschaft beginnen. Die Werbung wird am 15. September während NBC Sunday Night Football debütieren und wird über Fernsehen, Streaming-Videos, soziale Medien und Audio-Plattformen verbreitet.
Die Kampagne, die intern von Wranglers Marketingteam erstellt wurde, baut auf der Serie 'Für die Reise des Lebens' der Marke auf. Sie zeigt eine vielfältige Besetzung, die sowohl Vintage- als auch neue Wrangler-Stile trägt, in einem traditionellen amerikanischen Diner. Der Soundtrack belebt den Hit der 1970er Jahre 'Jeans On' von David Dundas. Diese globale Kampagne markiert Wranglers Rückkehr zur nationalen Ausstrahlung und wird in Nordamerika sowie in wichtigen europäischen Märkten zu sehen sein.
- Launch of first new global advertising campaign since 2021, potentially increasing brand visibility and sales
- Campaign to be featured across multiple media platforms, including high-profile NFL games and 'Yellowstone' final season
- In-house creation of the campaign, possibly reducing external marketing costs
- Return to national broadcast advertising, potentially reaching a wider audience
- None.
New creative from Wrangler is inspired by the passion, hard work and confidence of those who rise with the sun
The new campaign will launch across TV, streaming video, social media and audio beginning Sept. 15 on NBC Sunday Night Football. (Photo: Business Wire)
The new campaign will launch across TV, streaming video, social media and audio beginning Sept. 15 on NBC Sunday Night Football.
“Good Mornings” is the first campaign created and produced in-house by Wrangler’s marketing and creative teams. Building on the themes of the brand’s “For the Ride of Life” ad series, the new campaign is a call to live life to the fullest, celebrating the early risers who pull on their Wrangler Jeans and are ready to take on the morning, no matter what the day may bring.
“Wrangler has long been the choice of men and women who face every day with courage and optimism. This campaign is a celebration of that,” said John Meagher, vice president of global marketing at Wrangler, “At Wrangler, owning the morning is more than just getting your day started – it's harnessing the energy, opportunity and potential that each new day gives us.”
For Wrangler, which has a decades-long connection with music, the campaign’s soundtrack was the starting point, reviving the 1970s hit “Jeans On” by David Dundas. The featured cast is outfitted in timeless vintage pieces from Wrangler’s archives together with classic Western styles and new seasonal looks from the brand’s 2024 Fall and Holiday collections.
“This is a heartfelt homage to the American West, a love letter to its people, and a celebration of the iconic denim it has inspired,” said Jake Scott, who has directed feature films and music videos for artists including REM, Radiohead and Tori Amos. “I’ve spent the last 15 years working on my ranch in the desert, and Wrangler has been a constant staple of my wardrobe. It’s a part of that spirit of confidence and independence for me, so I see these characters in myself.”
The traditional American diner proved the ideal setting – the down-home heart of the community, where people from all walks of life start the day the same way. Whether rancher or teacher, retiree or young family, the early riser club is open to everybody. For some, it may be what they do every day to provide for their families and communities; for others, an early start might reflect the optimism of a new day and new opportunities. All are united by values of hard work, grit and courage – the spirit that has inspired Wrangler since 1947.
The campaign marks Wrangler’s return to national broadcast. Kicking off during the Sunday Night Football game featuring the Chicago Bears versus the Houston Texans, it will run across a range of live NFL and college football games as well as the final season of Paramount’s hit show “Yellowstone” and on various cable networks. The global campaign will be seen across
For more on “Good Mornings Make for Better Days” follow @wrangler and visit wrangler.com.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
About RSA Films
RSA Films is a global commercial production company founded by directors Ridley and Tony Scott. Renowned for creative excellence and production expertise, for over 50 years RSA Films has produced innovative, award-winning campaigns for agencies and brands worldwide. Based in
In-House Production Team: Kontoor Brands, Wrangler
VP, Global Brand Marketing, Kontoor Brands, Holly Wheeler
VP, Global Brand Marketing, Wrangler, John Meagher
Global Brand Creative Director, Wrangler, Matt Janes
Global Brand Marketing Manager, Wrangler, Elizabeth Baucom
Senior Global Brand Marketing Coordinator, Wrangler, Jessica Cranfill
Production Consultants:
Executive Producer, Emma Starzacher
Copywriter, Martin Baker
Business Affairs, Gadseek Services
Production Company: RSA Films
Director, Jake Scott
Executive Producers, Luke Ricci, Buddy Brakha
Director of Photography, Chris Soos
Producer, Jason Groves
AD, Howell Caldwell
Production Designer, Jason Hamilton
Costume Designer, Franck Chevalier
Editorial: Rock Paper Scissors
Editor, Akiko Iwakawa
Color: The Mill
Colorist, Yerlan Tanayev
Stills:
Photographer, Mark Clennon
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912212603/en/
Wrangler Media Contact:
wranglerpress@fwv-us.com
919.832.6300
RSA Films Media Contact:
Lauri Aloi | Publicist
lauri@rsafilms.com
917.553.5812
Source: Wrangler
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