Kohl's Celebrates Life’s Real Moments with New Brand Platform, “Where Families Come First”
Kohl's (NYSE: KSS) has unveiled its new brand platform, 'Where Families Come First,' celebrating authentic family moments. The initiative aims to connect emotionally with customers through a campaign titled 'When Life Gets Real, Start Here.' Kohl's will showcase real, unfiltered family experiences across various marketing channels, emphasizing its product offerings for everyday life and special occasions.
To mark the launch, Kohl's is hosting the Kohl's Cash Ultimate Giveaway event from September 6-8, offering instant Kohl's Cash coupons in-store. Customers can also enjoy three days of deals and a 20% discount on qualifying purchases. The new platform reinforces Kohl's commitment to serving diverse families with a wide range of products, including apparel, home goods, Sephora at Kohl's, and Babies'R'Us items.
Kohl's (NYSE: KSS) ha svelato la sua nuova piattaforma di marca, 'Dove le Famiglie Sono al Primo Posto,' celebrando i momenti autentici in famiglia. L'iniziativa mira a creare un legame emotivo con i clienti attraverso una campagna intitolata 'Quando la Vita Diventa Reale, Inizia Qui.' Kohl's presenterà esperienze familiari reali e senza filtri attraverso vari canali di marketing, mettendo in risalto le sue offerte di prodotti per la vita quotidiana e le occasioni speciali.
Per segnare il lancio, Kohl's ospita l'evento Kohl's Cash Ultimate Giveaway dal 6 all'8 settembre, offrendo coupon Kohl's Cash istantanei in negozio. I clienti possono anche godere di tre giorni di offerte e di uno sconto del 20% sugli acquisti idonei. La nuova piattaforma riafferma l'impegno di Kohl's nel servire famiglie diverse con una vasta gamma di prodotti, tra cui abbigliamento, articoli per la casa, Sephora presso Kohl's e prodotti Babies'R'Us.
Kohl's (NYSE: KSS) ha presentado su nueva plataforma de marca, 'Donde las Familias Son lo Primero,' celebrando momentos familiares auténticos. La iniciativa tiene como objetivo conectar emocionalmente con los clientes a través de una campaña titulada 'Cuando la Vida se Vuelve Real, Comienza Aquí.' Kohl's mostrará experiencias familiares reales y sin filtros en varios canales de marketing, enfatizando sus productos para la vida cotidiana y las ocasiones especiales.
Para marcar el lanzamiento, Kohl's está organizando el evento Kohl's Cash Ultimate Giveaway del 6 al 8 de septiembre, ofreciendo cupones de Kohl's Cash instantáneos en la tienda. Los clientes también pueden disfrutar de tres días de ofertas y un descuento del 20% en compras calificadas. La nueva plataforma refuerza el compromiso de Kohl's de servir a diversas familias con una amplia gama de productos, incluyendo ropa, artículos para el hogar, Sephora en Kohl's y productos de Babies'R'Us.
Kohl's (NYSE: KSS)는 새로운 브랜드 플랫폼 '가족이 최우선인 곳,'을 공개하며 진정한 가족 순간들을 기념합니다. 이 이니셔티브는 '인생이 진짜가 될 때, 여기서 시작하세요.'라는 캠페인을 통해 고객과의 감정적 연결을 목표로 합니다. Kohl's는 다양한 마케팅 채널을 통해 진짜, 필터 없는 가족 경험을 선보이며, 일상 생활과 특별한 날을 위한 제품 제공을 강조할 것입니다.
런칭을 기념하기 위해 Kohl's는 9월 6일부터 8일까지 Kohl's Cash Ultimate Giveaway 이벤트를 개최하여 매장에서 즉석 쿠폰을 제공합니다. 고객들은 또한 3일간의 할인과 자격이 있는 구매에 대해 20% 할인 혜택을 누릴 수 있습니다. 이 새로운 플랫폼은 다양한 가족을 위해 의류, 가정용품, Sephora at Kohl's, 및 Babies'R'Us 품목 등 폭넓은 제품을 제공하겠다는 Kohl's의 약속을 강화합니다.
Kohl's (NYSE: KSS) a dévoilé sa nouvelle plateforme de marque, 'Là où les Familles passent en Premier,' célébrant des moments familiaux authentiques. L'initiative vise à établir un lien émotionnel avec les clients à travers une campagne intitulée 'Quand la Vie Devient Réelle, Commencez Ici.' Kohl's présentera des expériences familiales réelles et non filtrées à travers divers canaux marketing, en mettant l'accent sur ses offres de produits pour la vie quotidienne et les occasions spéciales.
Pour marquer le lancement, Kohl's organise l'événement Kohl's Cash Ultimate Giveaway du 6 au 8 septembre, offrant des coupons Kohl's Cash instantanés en magasin. Les clients peuvent également profiter de trois jours d'offres et d'une réduction de 20 % sur les achats éligibles. La nouvelle plateforme renforce l'engagement de Kohl's à servir des familles diverses avec une large gamme de produits, y compris des vêtements, des articles pour la maison, Sephora chez Kohl's et des articles Babies'R'Us.
Kohl's (NYSE: KSS) hat seine neue Markenplattform 'Wo Familien an erster Stelle stehen,' vorgestellt, die authentische Familienmomente feiert. Die Initiative zielt darauf ab, emotional mit den Kunden zu verbinden, durch eine Kampagne mit dem Titel 'Wenn das Leben echt wird, anfangen Sie hier.' Kohl's wird echte, ungefilterte Familieneinblicke über verschiedene Marketingkanäle präsentieren und seine Produktangebote für den Alltag und besondere Anlässe hervorheben.
Um den Launch zu feiern, veranstaltet Kohl's vom 6. bis 8. September das Kohl's Cash Ultimate Giveaway Event, bei dem sofort Kohl's Cash Gutscheine im Laden erhältlich sind. Kunden können außerdem drei Tage lang von Angeboten profitieren und erhalten 20 % Rabatt auf qualifizierte Einkäufe. Die neue Plattform verstärkt Kohl's Engagement, vielfältige Familien mit einer breiten Palette von Produkten zu bedienen, einschließlich Bekleidung, Haushaltswaren, Sephora bei Kohl's und Babies'R'Us Artikeln.
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- Kohl’s debuts brand refresh anchored in the authenticity of the everyday moments that make life beautiful
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Shoppers will receive instant Kohl’s Cash coupons in-store from September 6-8 during the Kohl’s Cash Ultimate Giveaway event*, plus three days of deals and
20% off qualifying purchases with coupon**
“Kohl’s has always been committed to families by providing the product they want at a great value. With our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes we’re making,” said Christie Raymond, Kohl’s chief marketing officer. “Today’s family is inundated with images of perfection across media channels, so we wanted to flip the script and bring authenticity to our marketing and storytelling that shows real moments.”
The Real Look of Family
Kohl’s is celebrating all of the real moments that families go through behind the highlight reel. In contrast to perfectionism, Kohl’s is bringing everyday moments to the forefront of its marketing channels to showcase candid moments that celebrate the shared experiences that make life unique and meaningful. This fall, Kohl’s new platform will come to life through its campaign, “When Life Gets Real, Start Here.”
Across Kohl’s digital and print media, video, and social media, customers will see authentic and unfiltered moments through product storytelling such as home decor for your first time living alone, dinnerware for when the entire family stops by, and waffle irons for making memories with your grandkids, highlighting how Kohl’s offerings are made for real-life moments. Kohl’s will also collaborate with long-time celebrity brand partners to compile product curations that spotlight the Kohl’s products they use and love in their everyday lives managing careers and families.
The campaign features broadcast spots that showcase relatable moments that make up the family journey. From heated sibling ping pong matches to middle-of-the-night wakeups with a new baby, the collection of moments celebrates the shared experiences that make life unique and meaningful. Set to “Home” by Good Neighbours, the advertisements will run across a wide range of channels, including TV, digital, video, social, and Kohls.com.
As part of connecting with and showcasing real families, Kohl’s is asking shoppers to share how Kohl’s is there for their real family moments by using #KohlsFinds or @kohls for the chance to be featured on Kohl’s social media channels.
Kohl’s is the Destination for Families
‘Where Families Come First’ furthers Kohl’s commitment to putting customers’ needs at the center of everything we do. With our offerings including apparel for the whole family, Sephora at Kohl’s, an expansive home assortment, Babies“R”Us, and pet gear, Kohl’s has everything families need for the everyday and all of life’s exciting firsts. To position itself for the newest generation of families while engaging with its core customers, the new brand platform will showcase Kohl’s offerings in a way that resonates and connects with a broad range of families.
Real Savings for Real Life
Kohl’s will continue to offer value across its assortment, amplified by the opportunity to earn and redeem Kohl’s Cash coupons throughout the year. To celebrate the launch of its new platform, Kohl’s is inviting customers to stores nationwide for the Kohl’s Cash Ultimate Giveaway event. From September 6 - September 8, Kohl’s will give away millions in instant Kohl’s Cash coupons. Shoppers will receive instant Kohl’s Cash coupons valid for their qualifying purchase, redeemable the same day, while supplies last*. On top of the giveaway event, customers will find three days of deals in-store and online plus
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believes,” “anticipates,” “plans,” “may,” “intends,” “will,” “should,” “expects" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on management’s then current views and assumptions and, as a result, are subject to certain risks and uncertainties, which could cause the Company’s actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company’s Annual Report on Form 10-K, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company’s filings with the SEC. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer built on a foundation that combines great brands, incredible value and convenience for our customers. Kohl’s is uniquely positioned to deliver against its long-term strategy and its purpose to take care of families’ realest moments. Kohl's serves millions of families in its more than 1,100 stores in 49 states, online at Kohls.com, and through the Kohl's App. With a large national footprint, Kohl’s is committed to making a positive impact in the communities it serves. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com.
*PROMOTIONAL KOHL'S CASH® REDEEMABLE SAME DAY AND IN STORE ONLY FOR ONE TRANSACTION. Kohl's Cash® is not legal tender. No cash back. PROMOTIONAL KOHL'S CASH® REDEEM: Can be redeemed for one transaction during the stated redeem window with any other coupon; any unused amount will be forfeited. Limit of 1 per transaction. KOHL'S CASH® AND OTHER DOLLAR-OFF COUPONS WILL BE APPLIED PRIOR TO PERCENT-OFF TOTAL PURCHASE COUPONS. Kohl's Cash® may not be redeemed on (1) Sephora at Kohl’s merchandise; (2) Kohl's Cares® cause merchandise or other charitable items; (3) Gift Cards; (4) price adjustments; (5) payments to a Kohl's credit card or any third-party charge account; or (6) any services or fees, including taxes and shipping. RETURN VALUE OF MERCHANDISE PURCHASED WITH THIS PROMOTIONAL KOHL'S CASH® WILL BE SUBJECT TO ADJUSTMENT. RETURN KOHL’S CASH WILL NOT BE ISSUED UPON RETURN OF MERCHANDISE OR CANCELLATION OF ORDER. Nontransferable. See associate for details.
**Present coupon in-store or enter code on Kohls.com. Refer to the specific offers for terms and exclusions or ask an associate for details.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904728185/en/
Jackie Judkins, jacquelyn.judkins@kohls.com
Source: Kohl’s
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