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Overview of Kaspi.kz
Kaspi.kz JSC (NASDAQ: KSPI) is a leading digital ecosystem in Kazakhstan, offering an integrated suite of services through its proprietary Super App. The company operates at the nexus of payments, e-commerce, and fintech, addressing the daily needs of millions of consumers and merchants. Kaspi.kz’s mission is to improve lives by creating innovative, technology-driven solutions that simplify how people pay, shop, and manage their finances.
Core Business Platforms
Kaspi.kz’s operations are structured across three interconnected platforms, each playing a vital role in its ecosystem:
- Payments Platform: This platform facilitates seamless cashless and digital transactions, connecting consumers and merchants through a proprietary payments network. With features like QR payments and integrated solutions for businesses, it enables a frictionless payment experience.
- Marketplace Platform: Kaspi.kz operates a dynamic e-commerce platform that bridges merchants and consumers. Merchants benefit from increased sales opportunities, while consumers gain access to a wide array of products and services, including e-Grocery, travel bookings, and more.
- Fintech Platform: Through this platform, Kaspi.kz empowers users to manage their personal finances. Services include consumer lending, deposit accounts, and innovative financial tools, all accessible via the Kaspi.kz Super App.
Market Position and Competitive Landscape
Kaspi.kz is a dominant force in Kazakhstan’s digital economy, leveraging its unique two-sided Super App model to create significant network effects. The company’s ecosystem is supported by a large, highly engaged user base, with millions of monthly active users and thousands of merchant partners. Its capex-lite approach and focus on profitability distinguish it from many global peers in the fintech and e-commerce sectors.
Kaspi.kz faces competition from both local and international players in payments, e-commerce, and fintech. However, its proprietary technology, deep market penetration, and ability to innovate rapidly provide a competitive edge. The company’s strategic acquisitions, such as its recent investment in Türkiye’s Hepsiburada, underscore its ambitions to expand its footprint and leverage its expertise in new markets.
Operational Strengths
Kaspi.kz’s success is underpinned by several key factors:
- Integrated Ecosystem: The seamless integration of its Payments, Marketplace, and Fintech platforms drives user engagement and loyalty.
- Proprietary Technology: Kaspi.kz’s in-house technology enables rapid product development and a superior user experience.
- Engaged User Base: High levels of consumer and merchant activity fuel transaction growth across all platforms.
- Capex-Lite Model: The company’s efficient use of capital supports strong profitability and scalability.
Significance in Kazakhstan’s Digital Economy
As one of Kazakhstan’s largest companies by market capitalization, Kaspi.kz plays a pivotal role in the country’s digital transformation. Its services are designed to address everyday needs, making it an indispensable part of daily life for millions. By fostering financial inclusion and enabling digital commerce, Kaspi.kz contributes significantly to the modernization of Kazakhstan’s economy.
Conclusion
Kaspi.kz is more than just a fintech or e-commerce company; it is an ecosystem that seamlessly integrates payments, shopping, and financial management into a single platform. Its innovative Super App model, combined with a strong focus on user experience and operational efficiency, positions it as a key player in Kazakhstan’s digital economy and a compelling entity in the global fintech and e-commerce landscape.
On May 23, 2024, Joint Stock Company Kaspi.kz (Nasdaq: KSPI) announced the resolutions passed at its Extraordinary General Meeting held on May 22, 2024. The key resolutions included the approval of the meeting agenda and the payment of dividends. A dividend of KZT 850 per common share will be paid for the first quarter of 2024. The dividend payment will commence on May 22, 2024, to shareholders recorded as of May 21, 2024. Payments will be made in cash via wire transfers to shareholders' accounts.
Harvard Business School (HBS) has published a new case study on Kaspi.kz (Nasdaq: KSPI), titled 'Kaspi.kz: Building Trust through Innovation'. This marks the second HBS case study on Kaspi.kz, following the 2019 study 'Kaspi.kz IPO'. The latest study explores how Kaspi.kz's unique corporate culture and commitment to high-quality services have enabled it to build strong customer trust and develop innovative digital products with high adoption rates. The study also examines whether these factors will support Kaspi.kz's expansion beyond Kazakhstan. Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, expressed satisfaction with HBS's focus on the company's culture and service quality. The case study is available on the HBS website.
Kaspi.kz has partnered with Alipay+ to allow its customers to pay using the Kaspi.kz Super App and QR code in China. This partnership aims to provide a seamless payment experience for Kazakhstanis traveling in China, eliminating the need for cash or cards. CEO Mikhail Lomtadze expressed gratitude for the partnership, emphasizing the convenience it brings to customers. Venetia Lee of Ant International highlighted the innovation and service excellence behind the collaboration, aiming to enhance travel and shopping experiences.
Kaspi.kz, a company operating the Kaspi.kz Super App and Kaspi Pay Super App, has filed its Annual Report on Form 20-F for the year ended December 31, 2023, with the SEC. The report is available on the company's investor relations website and the SEC's website.