Harvard Business School publishes Kaspi.kz case study
Harvard Business School (HBS) has published a new case study on Kaspi.kz (Nasdaq: KSPI), titled 'Kaspi.kz: Building Trust through Innovation'. This marks the second HBS case study on Kaspi.kz, following the 2019 study 'Kaspi.kz IPO'. The latest study explores how Kaspi.kz's unique corporate culture and commitment to high-quality services have enabled it to build strong customer trust and develop innovative digital products with high adoption rates. The study also examines whether these factors will support Kaspi.kz's expansion beyond Kazakhstan. Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, expressed satisfaction with HBS's focus on the company's culture and service quality. The case study is available on the HBS website.
- Harvard Business School's recognition through a case study enhances Kaspi.kz's reputation.
- The case study focuses on Kaspi.kz's successful corporate culture and innovation strategy.
- HBS's international reach may increase global awareness of Kaspi.kz.
- The study could positively influence investor perception and confidence.
- Kaspi.kz's high customer engagement and service quality are highlighted.
- The case study does not provide new financial data or performance metrics.
- There is no immediate, direct financial benefit from the publication of the case study.
- Potential investors may view the focus on corporate culture as less impactful than tangible financial results.
- The relevance of the study to Kaspi.kz's expansion goals remains speculative.
ALMATY, Kazakhstan, May 14, 2024 (GLOBE NEWSWIRE) -- Joint Stock Company Kaspi.kz (“Kaspi.kz”) (Nasdaq: KSPI) announces that the company is the subject of a Harvard Business School (HBS) case study ‘Kaspi.kz: Building Trust through Innovation’. This is the second Kaspi.kz case study, following on from HBS’s 2019 case study ‘Kaspi.kz IPO’.
HBS’s latest Kaspi.kz case study examines how the company’s unique corporate culture, including its obsession with the quality of its services has helped Kaspi.kz to build the trust of its customers and stakeholders. This has proven fundamental to the company’s ability to continually develop innovative, highly popular digital products which achieve world-class adoption and customer engagement. The central question of the case study is whether this approach combined with Kaspi.kz’s homegrown brand and technology expertise will be an important asset for the company as it seeks to expand beyond Kazakhstan.
Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, commented:
“This is Harvard’s second case about Kaspi.kz. The first case, written in 2019, has now been taught for 4 years. The new case is dedicated to our unique corporate culture and obsession with high quality services, which are key to gaining the trust of our customers. It is especially pleasing to know that even more students and professors around the world will learn about and explore Kazakhstan and the rapid pace of digital innovation in our country.”
The case study can be accessed via:
https://hbsp.harvard.edu/product/324022-PDF-ENG?Ntt=
HBS is known for teaching not from books, but real cases about companies and actual management decisions. The typical HBS case is a 20 to 25-page story developed for educational purposes about a managerial challenge facing a company. HBS cases are taught not only at Harvard, but at other leading universities around the world.
About Kaspi.kz
Kaspi.kz’s mission is to improve people’s lives by developing innovative mobile products and services. To deliver upon this, we operate a unique, two-sided Super App model – Kaspi.kz Super App for consumers and Kaspi Pay Super App for merchants. Through these Super Apps, consumers and merchants can access our leading Payments, Marketplace and Fintech Platforms. All our services are designed to be highly relevant to users’ everyday needs and enable consumers and merchants to connect and transact using our proprietary payments network. The combination of a large, highly engaged consumer and merchant base, best-in-class, highly relevant digital products and a capex lite approach has resulted in strong top-line growth and a profitable business model, and has enabled us to continue innovating, delighting our users and fulfilling our mission.
Contacts David Ferguson, david.ferguson@kaspi.kz +44 7427 751 275
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