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Sewing Down South® for HD Designs® Rings in Fall with Cozy Harvest Collection

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The Kroger Co. (NYSE: KR) has launched the Harvest Collection from Sewing Down South for HD Designs®, curated by reality TV personality Craig Conover. This second collaboration features housewares, home décor, and baking essentials, exclusively sold at Kroger Family of Stores. The collection is inspired by elevated coastal living and aims to bring style and elegance to everyday moments.

The Harvest Collection includes items such as wood and silicone utensils, ceramic bowls, rattan serving trays, and candles. Craig Conover shares his favorite Apple Pear Crisp recipe to complement the collection. At Fred Meyer locations, customers can experience special in-store displays with an expanded product range including bedding and bath items.

Kroger Co. (NYSE: KR) ha lanciato la Harvest Collection di Sewing Down South per HD Designs®, curata dalla personalità della televisione reality Craig Conover. Questa seconda collaborazione presenta una selezione di articoli per la casa, decorazioni per interni e accessori per la cottura, venduti esclusivamente presso la Kroger Family of Stores. La collezione è ispirata a uno stile di vita costiero raffinato e mira a portare stile ed eleganza nei momenti quotidiani.

La Harvest Collection include articoli come utensili in legno e silicone, ciotole in ceramica, vassoi in rattan e candele. Craig Conover condivide la sua ricetta preferita di Apple Pear Crisp per completare la collezione. Presso i punti vendita Fred Meyer, i clienti possono vivere esperienze di esposizione in negozio con una gamma di prodotti ampliata che include articoli per la biancheria e il bagno.

Kroger Co. (NYSE: KR) ha lanzado la Harvest Collection de Sewing Down South para HD Designs®, curada por la personalidad de la televisión de realidad Craig Conover. Esta segunda colaboración presenta artículos para el hogar, decoración y utensilios de repostería, vendidos exclusivamente en Kroger Family of Stores. La colección está inspirada en un estilo de vida costero elevado y tiene como objetivo aportar estilo y elegancia a los momentos cotidianos.

La Harvest Collection incluye artículos como utensilios de madera y silicona, cuencos de cerámica, bandejas de ratán y velas. Craig Conover comparte su receta favorita de Apple Pear Crisp para complementar la colección. En las tiendas Fred Meyer, los clientes pueden experimentar exposiciones especiales en la tienda con una gama ampliada de productos que incluye artículos de cama y baño.

Kroger Co. (NYSE: KR)는 현실 TV 인물 Craig Conover가 선별한 HD Designs®의 Sewing Down South와 함께 Harvest Collection을 출시했습니다. 이번 두 번째 협업은 Kroger Family of Stores에서 독점적으로 판매되는 주방용품, 홈 데코 및 제빵 필수품을 선보입니다. 이 컬렉션은 세련된 해안 생활에서 영감을 받아 일상적인 순간에 스타일과 우아함을 더하는 것을 목표로 합니다.

Harvest Collection에는 목재 및 실리콘 조리기구, 세라믹 그릇, 라탄 서빙 쟁반 및 양초와 같은 품목이 포함됩니다. Craig Conover는 이 컬렉션을 보완하는 Apple Pear Crisp 레시피를 공유합니다. Fred Meyer 매장에서 고객들은 침대 및 욕실 용품 등이 포함된 확장된 제품 범위를 갖춘 특별한 매장 디스플레이를 경험할 수 있습니다.

Kroger Co. (NYSE: KR) a lancé la Harvest Collection de Sewing Down South pour HD Designs®, conçue par la personnalité de la télé-réalité Craig Conover. Cette deuxième collaboration propose des articles ménagers, de la décoration intérieure et des ustensiles de cuisson, vendus exclusivement dans le réseau Kroger Family of Stores. La collection s'inspire d'un mode de vie côtier raffiné et vise à apporter style et élégance aux moments du quotidien.

La Harvest Collection comprend des articles tels que des ustensiles en bois et en silicone, des bols en céramique, des plateaux en rotin et des bougies. Craig Conover partage sa recette préférée de Apple Pear Crisp pour compléter la collection. Dans les magasins Fred Meyer, les clients peuvent découvrir des présentations spéciales en magasin avec une gamme de produits élargie, y compris de la literie et des articles de salle de bain.

Kroger Co. (NYSE: KR) hat die Harvest Collection von Sewing Down South für HD Designs® unter der Leitung der Reality-TV-Persönlichkeit Craig Conover lanciert. Diese zweite Zusammenarbeit bietet Haushaltswaren, Wohnkultur und Backzubehör, die exklusiv in der Kroger Family of Stores verkauft werden. Die Kollektion ist inspiriert von gehobenem Küstenleben und zielt darauf ab, Stil und Eleganz in den Alltag zu bringen.

Die Harvest Collection umfasst Artikel wie Holz- und Silikonutensilien, Keramitschalen, Rattan-Servierplatten und Kerzen. Craig Conover teilt sein Lieblingsrezept für Apple Pear Crisp, um die Kollektion zu ergänzen. In Fred Meyer-Filialen können Kunden besondere Präsentationen im Geschäft erleben mit einer erweiterten Produktpalette, die Bettwäsche und Badartikel umfasst.

Positive
  • Launch of new Harvest Collection, expanding product offerings
  • Collaboration with reality TV personality Craig Conover, potentially increasing brand visibility
  • Exclusive availability at Kroger Family of Stores, driving customer traffic
  • Expanded in-store experience at Fred Meyer locations, potentially boosting sales
Negative
  • None.

Reality TV personality Craig Conover and retailer launch second collection in home-décor collaboration

CINCINNATI, Oct. 16, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the launch of Harvest Collection from Sewing Down South for HD Designs®. Curated by Craig Conover, the new collection features products such as beautiful housewares, home décor essentials and baking must-haves, exclusively sold at Kroger Family of Stores.

"The Harvest Collection from SDS for HD Designs® elevates life's everyday moments our customers experience most. From baking for loved ones to hosting guests for a fall gathering, this collection brings style and elegance to everyday moments," said Monica Lightfoot, vice president of General Merchandise at Kroger. "Craig has once again curated an assortment of products that are one-of-a-kind with a promise to bring a touch of charm and warmth to your home this season."

Craig Conover, founder of Sewing Down South®, collaborated with HD Designs® to bring a collection inspired by elevated coastal living with his Harvest Collection.

"Fall is easily one of my favorite times of the year. It's the start of cozy season—the perfect time for gathering with friends and family, sharing laughter and making lasting memories," said Craig Conover, Sewing Down South co-founder and reality TV personality. "Whether it's hosting a game night, enjoying a warm drink by the fire or simply relaxing with loved ones, having the right touches can make any moment feel special. That's why I've created this collection, inspired by the simple joys of togetherness—featuring everything from cheese boards to cocktail glasses and more, to help make your home feel even cozier for every occasion."

The reality TV personality is sharing one of his favorite recipes to spice up fall featuring some of autumn's most iconic flavors including nutmeg and cinnamon. Follow along here as Craig whips up his delectable Apple Pear Crisp baked in a "What's wrong with my baking?" pie dish.

The Harvest Collection is the second collaboration between SDS for HD Designs after a successful launch earlier this year. The Harvest Collection features the following home goods and baking must-haves:

At Fred Meyer locations customers can look forward to a special instore experience featuring SDS for HD Designs® cozy home displays with an expanded selection of products Including bedding, bath and more.

SDS for HD Designs can be shopped while products last exclusively at Kroger Family of Stores. Find a location here. Customers on the search for these items can join in on the fun on social media tagging @sewingdownsouth and @caconover.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

About Sewing Down South /Craig Conover:
Sewing Down South was founded in 2018 by Craig Conover, the star of Bravo's hit reality TV show, Southern Charm. Sewing has been a point of inspiration and a way for him to stay true to himself. Craig carefully hand-picks the patterns and designs taking inspiration from Charleston, the coastal city in which the brand was founded.

The SDS Flagship location opened in May 2021 and is nestled in the middle of one of the most historic shopping destinations in the Southeast. Located on King Street, the Sewing Down South Store offers a curated experience of patterns and colors pulled from the inspiration of living in Charleston. Sewing Down South has partnered with leading retailers like: Thomasville Furniture, HSN and E. & J. Gallo; and continues to develop collections and brands with: FabFitFun, Kroger Brands and HomeGoods.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/sewing-down-south-for-hd-designs-rings-in-fall-with-cozy-harvest-collection-302277967.html

SOURCE The Kroger Co.

FAQ

What is the Harvest Collection from Sewing Down South for HD Designs at Kroger (KR)?

The Harvest Collection is a new line of home goods and baking essentials curated by Craig Conover, exclusively sold at Kroger Family of Stores. It includes items like utensils, ceramic bowls, serving trays, and candles.

When was the Harvest Collection launched by Kroger (KR)?

The Harvest Collection was launched on October 16, 2024, as announced in the press release.

Where can customers purchase the Sewing Down South for HD Designs Harvest Collection from Kroger (KR)?

The Harvest Collection is exclusively available at Kroger Family of Stores while supplies last. Fred Meyer locations offer an expanded selection with special in-store displays.

What products are included in the Harvest Collection at Kroger (KR)?

The collection includes wood and silicone utensils, ceramic bowls, rattan serving trays, candles, measuring cups and spoons, and baking dishes, among other home goods and baking essentials.

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