Rachael Ray™ Home Chef Meal Kits Hit Kroger Shelves
Kroger announces a collaboration with Rachael Ray to launch a new line of meal kits through its subsidiary, Home Chef. This new product is now available in over 1,300 stores across the Kroger Family of Companies. The meal kits aim to provide simple, convenient recipes, catering to busy customers. The first offering features a Steakhouse Burger recipe, with additional meals to roll out monthly through mid-March. Home Chef continues to expand its retail presence, focusing on delivering quality meal solutions to consumers.
- Collaboration with Rachael Ray expected to attract customers.
- New meal kits available in over 1,300 stores enhance product offerings.
- Monthly roll-out of new meals can drive repeat purchases.
- None.
Kits available in more than 1,300 stores nationwide
CINCINNATI, Oct. 5, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest grocery retailer, today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions brand with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the Kroger Family of Companies.
"Rachael Ray, widely known for her quick, easy-to-prepare recipes, popular cooking shows and best-selling cookbooks, and Home Chef have come together to offer a series of meals from new Rachael recipes that are simple, convenient and delicious," said Dan De La Rosa, group vice president of Fresh Merchandising. "Personalized food experiences do not have to be complicated. We know customers have busy schedules and we're excited to offer special meal kits that even the most inexperienced home cook can prepare, offered in collaboration with Rachael Ray."
The first Rachael Ray Home Chef meal kit, in stores now, guides customers through an easy-to-follow recipe created by Ray herself for a delicious Steakhouse Burger with Dijon mushrooms and onions. The series will include meals like Pork Lo Mein with carrots and bok choy, Spicy Sloppy Joes with oven fries, and more.
New meal kits featuring Rachael Ray recipes will be available each month in more than 1,300 stores across the Kroger Family of Companies through mid-March. Customers can find even more Rachael Ray recipes delivered straight to their doors at homechef.com/rachael for purchase.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
About Home Chef
Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available from www.homechef.com and in retail at more than 2,200 Kroger family stores, Home Chef is committed to bringing ease and convenience to home cooking through simple, delicious meals, so fans can enjoy their time at home, both in and out of the kitchen. The Chicago-based meal kit company was ranked #1 in Customer Service among Meal Kits by Newsweek. Home Chef is a subsidiary of The Kroger Co. (NYSE: KR). Find out more and get cooking at www.homechef.com. Follow us on Twitter, Instagram and Facebook for updates and inspiration.
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SOURCE The Kroger Co.
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