Murray's Cheese Unveils Exclusive Cheese and Collection with Sarah Jessica Parker and Invivo

Rhea-AI Summary

Murray's Cheese has partnered with Sarah Jessica Parker and her wine label, Invivo X, SJP, to launch two exclusive product experiences. The first is SJP X Murray's: The Curated Collection, a holiday entertaining set featuring three wine-friendly cheeses designed to pair with Invivo X, SJP wines. This collection is available nationwide on murrayscheese.com and in over 1,200 Murray's shops within select Kroger stores.

The second product is Murray's Cave Aged Release Cobblestone, a cheese infused with Invivo X, SJP Sauvignon Blanc. This -edition cheese is available exclusively online and in Murray's NYC shops. Both products aim to elevate the wine and cheese pairing experience, combining Murray's expertise in cheese with SJP's award-winning wines.

Positive

• Partnership with celebrity Sarah Jessica Parker may increase brand visibility and sales
• Expansion of product offerings with exclusive wine-cheese pairings
• Nationwide availability in over 1,200 Murray's shops within Kroger stores
• -edition Cobblestone cheese may drive demand and exclusivity

Negative

• None.

Wine and Cheese Pairings Debut at Murray's Cheese in Kroger Stores Around the Country

NEW YORK, Oct. 17, 2024 /PRNewswire/ -- ­This season, Murray's Cheese elevates the iconic pairing of wine and cheese, taking inspiration from Sarah Jessica Parker and her award-winning wine label, Invivo X, SJP.  Two unique product experiences will debut today from the cheese retailer: a curated collection of cheeses selected by SJP to perfectly complement her wines, and a custom cave-aged cheese infused with Invivo X, SJP Sauvignon Blanc.  Sarah Jessica Parker visited Murray's in New York City to create these special pairings – click here to go behind the scenes of her wine & cheese tasting.

SJP X Murray's: The Curated Collection

SJP X Murray's: The Curated Collection is a holiday entertaining set featuring three wine-friendly cheeses: nutty Young Manchego, caramelly Estate Gouda and doughy Taleggio, plus sea salt crackers, salty olives and must-have jams.  This collection is designed to pair perfectly with the flavors of Invivo X, SJP Sauvignon Blanc, Rosé and Pinot Noir. The cheeses are available nationwide on murrayscheese.com and in more than 1,200 Murray's shops within select Kroger stores across the country, alongside Invivo X, SJP Sauvignon Blanc in Kroger stores.

Sarah Jessica Parker comments: "There's always a dedicated spot in our fridge reserved for cheese and wine, so I'm thrilled to share SJP X Murray's: The Curated Collection with our customers this season. Hand-picked to match our Sauvignon Blanc, Rosé and Pinot Noir, this special cheese collection is perfect for sharing with (or gifting!) friends and family this holiday season." 

"Buttery cheeses offer a gorgeously rich balance to fruit-forward wines - truly a perfect pairing!" says Elizabeth Chubbuck, Chief Strategy Officer at Murray's Cheese. "Tasting, pairing and selecting with Sarah Jessica Parker and the Invivo winemakers has been an inspiring journey, and we're thrilled to offer these pairings to cheese and wine lovers in our shops across the country."

Murray's Cave Aged Limited Release Cobblestone infused with Invivo X, SJP 

Murray's Cave Aged Limited Release Cobblestone is a limited-edition cheese with a beautiful labyrinthe rind, available exclusively online and in Murray's NYC shops. The young cow's milk cheese from Perrystead Dairy is blended with Invivo X, SJP Sauvignon Blanc, hand-formed and aged to perfection in Murray's New York City cheese caves. The resulting cheese: the fudgy creambomb with citrusy notes is dubbed "Cobblestone" to pay homage to the historic winding streets of SJP and Murray's West Village neighborhood.

"The Invivo X, SJP and Murray's creative work is a wonderful expression of how wine and cheese can come together," says Sarah Jessica Parker. "Visiting Murray's Cheese earlier this year with my Invivo wine partners, Tim and Rob, was such a special experience. Learning about the cheese-making process, meeting the Murray's team and tasting the creamy soft cheese made with our Sauvignon Blanc was remarkable. You can't believe those subtle hints of lime and passionfruit from the wine – it tastes incredible." 

Cobblestone is one of nine cheeses developed this year to celebrate 20 years of Murray's Cheese caves.  It earns its place on the cheese board by bringing together the beloved soft cheese style with SJP's twice rated top 100 wine in the world and one of the USA's fastest-growing premium Sauvignon Blancs.*

Murray's Cheese counters in select Kroger stores offer hundreds of cheeses, cured meats, olives, crackers and specialty food items from all over the world.  To find a Murray's near you, visit https://www.murrayscheese.com/wom/locations.

* Invivo X, SJP is the fastest growing Sauvignon Blanc in value in the premium $15-20 category (Nielsen, latest 52 weeks ending 3.23.24)

ABOUT MURRAY'S CHEESE 

Murray's Cheese is a beloved mainstay in New York City that has evolved into a world-renowned specialty food destination that makes, sources, sells and serves exceptional cheese. Murray's operates two NYC retail shops and a robust e-commerce program with gifts, monthly clubs and cheeses aged in their state-of-the-art cheese caves. Cheese experts also host tasting classes and events, and the company supplies some of the country's most beloved restaurants with cheese. Murray's joined the Kroger family in 2017 and their cheese counters and experts guide customers through a joyful shopping experience withing 1,200+ stores including Kroger, Ralphs, QFC, Fred Meyer, Harris Teeter and many others throughout the country.  Follow along @murrayscheese and www.murrayscheese.com.  

ABOUT INVIVO X, SJP 

Invivo is one of New Zealand's leading wine producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo's mission is to bring people together so great things can happen, and it has been described as "New Zealand's most innovative winery." Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns make Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and at the start of 2023, Invivo launched "Invivo Air" - the world's first winery airline. In 2019, Invivo launched their collaboration "Invivo X, SJP" with Sarah Jessica Parker. The wines in the collection – a Sauvignon Blanc from Marlborough, New Zealand, a French Rosé and New Zealand Pinot Noir – are made to a unique blend created by SJP and Invivo. Combine New York sass, the world's best wine regions and NZ winemaking know-how and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and gold medals since launch plus featured in Wine Spectator's world's top 100 wine brands of 2020 and 2022. For more information, please visit www.invivoxsjp.com and connect on social @invivoxsjp.  

ABOUT SARAH JESSICA PARKER 

Sarah Jessica Parker is an award-winning actor, producer and businesswoman. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004), a role she reprised on the HBO Max show And Just Like That which premiered in 2021. The second season aired on Max in 2023, and season three is currently in production. And Just Like That currently ranks as the #1 HBO Max Original overall and is the most-watched returning HBO Max Original to date. Parker served as an executive producer for both series. Parker also recently reprised her role of Sarah Sanderson in 'Hocus Pocus 2' which has received three Emmy nominations. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, 'Plaza Suite', which showed at London's Savoy Theatre for the very first time from January through mid-April 2024. In 2014, Parker launched her namesake footwear and fashion label, SJP Collection. She single-handedly owns and operates the business, which is just shy of celebrating its 10th anniversary. Parker is the publisher of SJP Lit, an imprint which publishes thought-provoking, inclusive, and big-hearted stories. She also currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet. 

About Kroger

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site

 

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SOURCE The Kroger Co.

FAQ

What is the new product collaboration between Murray's Cheese and Sarah Jessica Parker?

Murray's Cheese has launched two new products in collaboration with Sarah Jessica Parker: SJP X Murray's: The Curated Collection, a holiday entertaining set of wine-friendly cheeses, and Murray's Cave Aged Release Cobblestone, a cheese infused with Invivo X, SJP Sauvignon Blanc.

Where can customers purchase the SJP X Murray's: The Curated Collection?

The SJP X Murray's: The Curated Collection is available nationwide on murrayscheese.com and in more than 1,200 Murray's shops within select Kroger (KR) stores across the country.

What cheeses are included in the SJP X Murray's: The Curated Collection?

The SJP X Murray's: The Curated Collection includes three wine-friendly cheeses: Young Manchego, Estate Gouda, and Taleggio, along with sea salt crackers, olives, and jams.

What is special about the Murray's Cave Aged Release Cobblestone cheese?

The Murray's Cave Aged Release Cobblestone is a -edition cheese infused with Invivo X, SJP Sauvignon Blanc, hand-formed and aged in Murray's New York City cheese caves. It features a fudgy texture with citrusy notes.