Murray's Cheese Introduces New Visual Brand and Website
- Murray's Cheese unveils new logo, visual brand, and website to enhance customer experience and support continued growth.
- The new branding features playful illustrations and a vibrant color palette, bringing a modern and approachable feel.
- The website offers interactive cheese quizzes, step-by-step guides, and online cheese tasting classes.
- Murray's introduces new summer items, including exclusive cheeses and frozen mac and cheese options.
- Murray's plans to expand the new brand to their NYC stores and Kroger locations.
- None.
Specialty Food Purveyor Brings Approachability
and Creativity to the World of Cheese
Throughout several decades as a
Murray's recently-expanded flagship store on Bleecker Street just debuted the visual branding which can now be discovered on the all-new murrayscheese.com. The digital experience shares cheesemonger expertise on every page, and pays homage to the cheese and food artisans through rich producer content. Web users can begin their experience with an interactive cheese quiz that delivers personalized recommendations, much like the guided, one-of-a-kind shopping experience shoppers receive in store. From there, users will find shoppable, step-by-step guides on how to cut and assemble beautiful cheese boards; dozens of shoppable new recipes for every meal of the day, including exclusive recipes from their NYC restaurant; along with guides on how to pair cheeses with wine, beer, cider and spirits alongside stunning new photography.
Web users looking to learn about cheese, cheesemakers and what happens behind the cheese cave doors have found their ultimate online destination. Murray's also offers in-person and online cheese tasting classes available for purchase on the website, and a chat function connecting users to cheese experts ready to help them put together a cheese board or choose a cheese for a recipe.
As the country's favorite specialty cheese retailer, Murray's e-commerce business has been delivering cheese gifts, monthly clubs and more to homes across the
- Merquen Vault 5 Cheddar from the Cellars at Jasper Hill, an exclusive
Vermont -made cheese rubbed in smoked chili pepper. This cheese is exclusively available at Murray's NYC, cheese shops in Kroger, and on murrayscheese.com. - Murray's Summer Vegetable Mac & Cheese, a frozen, heat-and-eat mac and cheese perfect for backyard BBQ's. Murray's also offers their signature classic mac, with new flavors introduced each season.
- Sach Paneer, an artisanal Indian paneer cheese, and several varieties of Queso Campesino, an authentic Mexican cheese – all made in the
U.S. - Dried sliced peaches and dried cherries from The Ugly Company, an all-natural, upcycled dried fruit company in
California . - Coming soon from the Murray's caves: Double Doe, an artisan mixed milk cheese, and Extra Aged Stockinghall Cheddar, a special edition of this award-winning cheese.
- Also coming soon for the holiday season, Murray's will offer all-new entertaining assortments and seasonal cheeses available in store and online.
Looking ahead, Murray's will introduce their new visual brand in their NYC stores and restaurant, private label products, and to the Murray's shops within Kroger stores.
Visit the world of Murray's at www.murrayscheese.com for a new online cheese experience. Download visual assets here.
About Murray's Cheese
Murray's Cheese is a beloved mainstay in
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
View original content to download multimedia:https://www.prnewswire.com/news-releases/murrays-cheese-introduces-new-visual-brand-and-website-301880730.html
SOURCE The Kroger Co.
FAQ
What changes did Murray's Cheese unveil?
What features does the new website offer?
What new items did Murray's introduce for the summer?