Kroger Names New Director, Corporate Communications & Media Relations
The Kroger Co. (NYSE: KR) has appointed Erin Rolfes as the new Director of Corporate Communications & Media Relations. Rolfes, who joined Kroger in 2018, previously led Kroger Technology & Digital Communications. Her responsibilities include enhancing Kroger's corporate reputation and driving brand narrative. She succeeds Kristal Howard, who is leaving for other interests. Rolfes has notable experience in strategic communications and was recognized in the Cincinnati Business Courier's Forty under 40 list.
- Erin Rolfes brings valuable experience from her previous roles within Kroger, which may enhance brand narrative.
- Rolfes' background in strategic communications could strengthen Kroger's corporate reputation.
- The departure of Kristal Howard may create a gap in continuity for the corporate communication strategy.
CINCINNATI, April 5, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR) announced today Erin Rolfes has been named as Director, Corporate Communications & Media Relations. She will be responsible for enhancing and protecting Kroger's corporate reputation, driving brand narrative across the company's many lines of business, and serving as the company's spokesperson.
"Erin is a strategic communicator who understands the importance of telling compelling and authentic stories that express our company's character," said Keith Dailey, Group Vice President of Corporate Affairs for Kroger. "We're excited Erin has accepted this role and look forward to her help to elevate our brand."
Erin joined the Kroger team in 2018 as the Corporate Affairs Manager for the Cincinnati-Dayton division, where she led media, strategic communications, government relations, community engagement and philanthropy. In 2021, she was promoted to Head of Kroger Technology & Digital Communications.
Prior to Kroger, Erin held several key roles in professional communications, including television production, agencies, and as Manager of Public Relations & Communications for REDI Cincinnati.
In 2020, Rolfes was named to the Cincinnati Business Courier's Forty under 40 list. She serves on the boards of Our Daily Bread and the Northern Kentucky Chamber of Commerce. She holds a B.A. in International Affairs/International Politics from The George Washington University and an M.A. in Strategic Public Relations from the same institution.
Rolfes succeeds Kristal Howard who is leaving the company in May to pursue other interests.
To download Rolfes' headshot, please visit here.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
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