Kroger is Fresh for Springtime

Rhea-AI Summary

The Kroger Co. (NYSE: KR) announced its spring offerings on April 10, 2023, emphasizing affordable outdoor dining options. The average cost per meal spread is under $20, featuring items like Chopped Caprese Pasta Salad and Chicken Salad Croissants. Kroger aims to enhance customer experiences with lower prices on fresh items as warmer weather approaches, according to Dan De La Rosa, group vice president of fresh merchandising. Promotions include a buy five, save $5 event until April 11 and digital coupons valid from April 12-25. Additionally, loyalty members can earn up to 5X Fuel Points on Fridays, maximizing savings for travelers. Kroger's delivery service is also highlighted for customers on vacation, with a Boost membership that offers substantial savings on grocery delivery.

Positive

• Average meal spread costs less than $20, appealing to budget-conscious consumers.
• Promotions like buy five, save $5 enhance customer savings.
• Enhanced loyalty program offering 4X and 5X Fuel Points incentivizes customer engagement.
• Kroger Delivery service provides convenience for travelers.

Negative

• None.

Grocer curates al fresco meals averaging less than $20 per spread and dishes on spring savings

CINCINNATI, April 10, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared its favorite ideas for taking meals outdoors and dished on springtime savings from fuel points to digital deals.   

"As we look forward to warmer weather and taking some meals outside, we are ready with lower prices on all the fresh items customers need to celebrate spring," said Dan De La Rosa, Kroger's group vice president of fresh merchandising. "We love to see our customers get creative and make memories together over a meal—whether that's around the dinner table or outdoors."

Enjoy the season with these fresh springtime favorites, averaging less than $20 per spread.  

• Chopped Caprese Pasta Salad boasting Kroger Bow Ties Pasta, cherry tomatoes, Simple Truth Fresh Basil, Private Selection Mozzarella, tossed in Kroger Balsamic Vinaigrette Dressing. On the side enjoy a Kroger Veggie Tray with Dip and Bakery Fresh Goodness Artisan French Bread.
• Deli Sandwiches featuring Private Selection Grab and Go Smoked Club Trio including turkey, ham and cheese served on Kroger Honey Wheat Bread with Kroger Wavy Chips, Simple Truth baby carrots and red seedless grapes.
• Chicken Salad Croissants made with Kroger Chicken Salad on Private Selection All Butter Mini Croissants with Kroger Tri-Color Bell Peppers sliced up for dipping in Private Selection Traditional Hummus and Kroger Bartlett Pears.
• Home Chef's Fried Chicken (eight piece) that is hot and ready to eat, served up with Kroger Southern Style Potato Salad and Private Selection Supremely Sweet Strawberries.
• A fresh veggie sandwich with tomato, avocado and cucumber topped with a smear of Kroger Fat Free Original Cream Cheese, served on Private Selection Multigrain Bread. On the side enjoy Kroger Colby Jack Cheese Cubes, Simple Truth Organic Mediterranean Herb Double Baked Pita Crisps and bananas.

For customers looking to flex their culinary skills, the grocer recommends spring-inspired recipes such as spring pea orzo, bacon wrapped hotdogs and chicken asparagus pasta. Al fresco diners who want to skip the prep work can choose from Home Chef heat and eat options such as the Carne Asada Street Taco Kit, Creamy Mac and Cheese and Smoked St. Louis Style BBQ Ribs.  

This month the grocer is offering more savings with the buy five, save $5 event now through April 11. Additionally, customers may redeem digital coupons up to five times with the Kroger 5X digital event running from April 12-25.

Spring break travelers can enjoy big fuel savings opportunities this season. With a digital coupon, loyalty program members can earn 4X Fuel Points and Boost members can earn 5X Fuel Points every Friday for a limited time. The grocer also recommends customers check Kroger Delivery availability at their destination to stock up on vacation essentials when away from home.

Customers can get their spring favorites and more by shopping in-store, through Kroger Pickup or delivered using Boost by Kroger Plus, the annual grocery delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99 a month. 

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What are Kroger's spring meal offerings for 2023?

Kroger's spring offerings include affordable outdoor meals averaging under $20, such as salads and deli sandwiches.

When is the Kroger buy five, save $5 promotion?

The buy five, save $5 promotion runs until April 11, 2023.

How can customers earn fuel points at Kroger in April 2023?

Loyalty program members can earn 4X Fuel Points and Boost members can earn 5X Fuel Points every Friday in April 2023.

What is the price for the Boost membership at Kroger?

The Boost membership at Kroger starts at $7.99 per month, offering significant savings on delivery.