Kroger Celebrates Dad with Father's Day Gift Guide

Rhea-AI Summary

The Kroger Co. (NYSE: KR) unveils a Father's Day gift guide, offering a variety of thoughtful and convenient gifts for dads.

The guide includes options like the Boost by Kroger Plus Membership, prepared meals, beverages, an outdoor grilling bundle, and an adventure summer pack.

Kroger's vice president of Center Store Merchandising, Carlo Baldan, highlights the aim of celebrating dads with heartfelt gestures rather than just gifts. Additionally, Kroger offers digital coupons for various savings, including 4X Fuel Points on gift card purchases from June 5-18 and on greeting card purchases from June 14-28.

Customers can shop these items in-store, online, or through Kroger Pickup and Delivery. The Boost membership offers significant savings on fuel and grocery delivery, with a free 30-day trial available.

Positive

• Launch of a diverse Father's Day gift guide is likely to boost sales.
• Boost by Kroger Plus Membership offers savings up to $1,000 per year.
• Digital coupons provide additional savings, enhancing customer loyalty.
• 4X Fuel Points promotions can drive increased gift card and greeting card sales.
• Free 30-day trial of Boost membership could attract new subscribers.
• Customers can shop both in-store and online, ensuring flexibility.

Negative

• No explicit financial data or revenue projections provided.
• Promotion duration is , potentially restricting long-term impact.

Retailer shares five ways to spoil dad on Father's Day

CINCINNATI, June 4, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is celebrating dads with a Father's Day gift guide boasting thoughtful and convenient gifts to mark the occasion. From an extra special ultimate grilling bundle to an outdoor adventure kit, there is something for every dad to enjoy on his special day.

"Father's Day is a time to honor dad for his unconditional love, support and the best dad jokes," said Carlo Baldan, Kroger's group vice president of Center Store Merchandising. "We know Father's Day isn't about the gifts but the perfect occasion to show dad some love with a heartfelt gesture. Using our gift guide, spend less time shopping and more time with dear old dad—which is the gift he really wants."

Celebrate Father's Day with Kroger's gift guide lovingly created just for dad:

• Gift an annual Boost by Kroger Plus Membership: With free delivery, 2X Fuel Points and exclusive offers, this is truly the gift that keeps giving all year long. Make dad smile with a Boost membership that can save up to $1,000 per year on fuel and grocery delivery.
• Bring dad a Kroger prepared lunch: Spend less time cooking and more time enjoying a meal together with all the fresh fixings from Kroger. Show love to dad with Home Chef St. Louis Style BBQ Ribs, Home Chef Pulled Pork, Panera Bread Ready-to-Heat Family Size Mac and Cheese, Murray's Select Entertaining Cheese Platter, Kroger Creamy Italian Salad Kit, Fresh Cut Fruits and Veggies and finished with a delectable Bakery Fresh Goodness Strawberry Crunch Cake.
• Stock a cooler with dad's favorite beverages: Grab a Coleman Chiller Cooler and stock it with drinks for dad like Modelo, Corona, High Noon, Athletic Brewing Co Non-Alcoholic Beer, LaCroix® Limoncello Sparkling Water, Twisted Tea and favorites from Miller, Budweiser and Coors.
• Gift the ultimate outdoor grilling bundle: Really spoil dad with a grilling bundle that will keep the family barbecuing all summer long. Start with a Char-Griller Deluxe Charcoal Grill, Kroger® Brand Instant Light Ridged Charcoal Briquets and a HD Designs Grill® nested BBQ Tool Set. Complete the gift with grilling favorites such as, Kroger® Brand St. Louis Style Ribs, Kroger® Brand Lean Ground Beef Chuck Homestyle Hamburger Patties,  Fresh Atlantic Salmon, Ball Park Frank Hot Dogs, Simple Truth All Natural Chicken Breasts BIG Deal!, Kroger® Brand Limited Edition Bacon Cheddar Bratwurst and Private Selection™ Mexican Street Corn Kit. 
• Outdoor adventure summer pack: Banana Boat Sport Ultra SPF 50 and SPF 30 Twin Packs, Off! Deep Woods® Dry Bug Spray and Insect Repellent Value Pack, Liquid I.V.® Hydration Multiplier® Electrolyte Drink Mix, Simple Truth Organic™ Banana Bread Baked Energy Bar and a little something to relax, H2OGO!™ Flip Pillow Lounge.

For dads who like to do their own shopping, select from hundreds of gift card options and earn 4X Fuel Points from June 5-June 18 with a digital coupon. No matter the gift, be sure to complete the celebration with a Father's Day greeting card expressing a heartfelt message and save.

• May 20-June 16: Buy any two greeting cards and save $2 with a digital coupon.
• June 14-June 28: Get 4X Fuel Points on greeting card purchases.

Find even more Father's Day inspiration at Kroger's blog, The Fresh Lane brimming with grill out recipes and ideas, side dishes and even a meat calculator.

For additional Father's Day gifts and every day savings, visit Kroger.com or the Kroger app, with more than $600 in savings available weekly in digital coupons. From ingredients and recipes to savings and rewards, customers are a swipe away from inspiration to reality.

Customers can shop these items and more in-store or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99. 

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.  

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What is Kroger's Father's Day gift guide?

Kroger's Father's Day gift guide offers a variety of thoughtful and convenient gifts for dads, including memberships, meal kits, beverages, grilling bundles, and adventure packs.

What savings are available with the Boost by Kroger Plus Membership?

The Boost by Kroger Plus Membership offers savings up to $1,000 per year on fuel and grocery delivery, with exclusive offers and 2X Fuel Points.

When can customers earn 4X Fuel Points on gift card purchases?

Customers can earn 4X Fuel Points on gift card purchases from June 5 to June 18 with a digital coupon.

How can customers shop for Kroger’s Father’s Day gifts?

Customers can shop for Kroger’s Father’s Day gifts in-store, online, or through Kroger Pickup and Delivery.

What is included in the grilling bundle from Kroger’s Father’s Day gift guide?

The grilling bundle includes items like a Char-Griller Deluxe Charcoal Grill, Kroger Brand Instant Light Ridged Charcoal Briquets, BBQ tools, ribs, ground beef patties, salmon, hot dogs, chicken breasts, bratwurst, and a corn kit.

What are the dates for the 4X Fuel Points promotion on greeting card purchases?

The 4X Fuel Points promotion on greeting card purchases runs from June 14 to June 28.