Kroger announces 2022 fall food trends

Rhea-AI Summary

The Kroger Co. (NYSE: KR) has unveiled its top fall food trends for 2022, focusing on customer behaviors for football season and Halloween. In light of ongoing inflation, Kroger aims to cater to consumers' needs with its diverse portfolio of products. Popular fall items include tailgating snacks like chips and hot dogs, along with anticipated Halloween treats like cupcakes. Additionally, Kroger is introducing a range of pumpkin-flavored products to satisfy seasonal cravings. The company emphasizes its commitment to providing a seamless shopping experience through in-store and online options.

Positive

• Kroger predicts increased customer engagement during fall with popular items for football and Halloween.
• Launch of diverse pumpkin-flavored products caters to seasonal demand.

Negative

• Ongoing inflation may impact consumer spending habits.

Customers already preparing for football season and Halloween

CINCINNATI, Sept. 27, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest grocer, today announced the top fall food trends for 2022, which predicts trends, customer behavior and popular items for the upcoming season.

"Our customers' favorite foods change alongside the seasons," said Juan De Paoli, vice president of Our Brands at Kroger. "This year, we know customers are experiencing an ongoing inflationary environment. We continue to do all we can to ensure our customers can create lasting food memories this fall with a growing and evolving portfolio of Our Brands products."

With summer at its end, customers are planning for their favorite fall traditions – football games and Halloween. As football season ramps up, customers' top tailgating treats are chips, soft drinks, hot dogs, dips/salsa, and beer.

Families are already thinking about how they will celebrate Halloween this year as well. As in past years, Kroger anticipates Halloween to be the biggest cupcake-selling time of the year. Additionally, according to Kroger's retail data science, insights and media arm, 84.51º, 69% of customers surveyed plan to celebrate Halloween this year - with 33% of customers staying home to hand out candy to trick-or-treaters.

"Football and Halloween are two hallmarks of the fall season," said Stuart Aitken, chief merchant and marketing officer for Kroger. "We are ready for our customers – whether they're building a world-class tailgating experience, decking out their homes for spooky season or curling up with their favorite fall treats and watching a movie."

Pumpkin spice remains another fall favorite and Kroger is offering pumpkin items that will satisfy even the most-discerning palate, including:

• Kroger Pumpkin Spice Egg Nog
• Kroger Pumpkin Spice Creamer
• Kroger Pumpkin Glazed Cake Donuts
• Kroger Pumpkin Pie Frozen Dessert Sandwiches
• Kroger Pumpkin Pie Ice Cream
• Bakery Fresh Goodness Pumpkin Snickerdoodle Muffins
• Bakery Fresh Goodness Pumpkin Pudding Cake
• Bakery Fresh Goodness Pumpkin Spice Bundt Cake
• Bakery Fresh Goodness Pumpkin Pie
• Bakery Fresh Goodness Pumpkin Chocolate Chip Cookies
• Bakery Fresh Goodness Pumpkin Whippy Cupcakes

Customer-favorite fall items are available in-store and through Pickup or Delivery. Boost by Kroger members can enjoy free delivery and 2X fuel points every time they shop.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

What are Kroger's top food trends for fall 2022?

Kroger's top food trends for fall 2022 include popular tailgating snacks and Halloween treats, along with a variety of pumpkin-flavored items.

How is Kroger addressing inflation for customers?

Kroger is focused on providing a growing portfolio of products to help customers create lasting food memories despite ongoing inflation.

What percentage of customers plan to celebrate Halloween according to Kroger?

According to Kroger's data, 69% of surveyed customers plan to celebrate Halloween this year.

When was Kroger's fall food trends press release issued?

The press release for Kroger's fall food trends was issued on September 27, 2022.

What type of coupons can Kroger Boost members enjoy?

Kroger Boost members can enjoy free delivery and 2X fuel points every time they shop.

What seasonal products does Kroger offer for Halloween?

Kroger anticipates selling a significant amount of cupcakes for Halloween, along with various other treats.